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In terms of publicity, Liu Ruoyi feels that no one has done a better job than her in this era!

There are more well-made films than "Infernal Affairs" in the previous life, super anti-piracy measures that are released simultaneously, plus the pervasive online propaganda of the water army and the propaganda bombardment of traditional media......

Coupled with the peak consumption period of the National Day holiday, such a "Infernal Affairs" is not good, Liu Ruoyi really suspects that she has come to a fake past life era!

"Brother He, how much can the mainland box office reach? 100 million, 120 million?" In another space, Zhao Shaodong is also paying attention to the box office situation of "Infernal Affairs", and the numbers he said are probably the box office highs in the mainland in recent years.

No matter how much the box office is, Zhao Shaodong doesn't dare to think about it now.

"Dong Shao, I really don't know how to predict this time," Li Zihe, who was in charge of the distribution, pointed to the computer with a confused expression.

"I provided 1,000 movie tickets to Cathy according to Annie's instructions, but there is hardly a forum where this movie is not discussed. ”

Zhao Shaodong heard Li Zihe say this, and went to the computer to look at the open network gathering bbs, and the top hot posts were actually discussing "Infernal Affairs".

Although it is said that Wangju has reached a strategic cooperation with Aurora Culture, it will not be too obvious to do anything on BBS, and the top hot posts are automatically arranged by the discussion heat.

Of course, Zhao Shaodong has heard of Liu Ruoyi's attention and investment in the Internet, but if he wants to say that he has responded to the Internet, Zhao Shaodong will definitely not believe it.

"Dong Shao, it's not just the Internet gathering, you look at this thin tiger, there are also a little waves, these big forums in West Lake are almost the same, it's incredible" Li Zihe is not ignorant of the Internet, and there is no one who can dominate the rivers and lakes in this virtual world.

So he was originally going to invest millions of dollars in online publicity. But Liu Ruoyi saw the plan and called it off, just asked him to prepare a thousand movie tickets, and then it didn't take long for Li Zihe to see a miracle of online publicity!

Is this Liu Ruoyi a god? Li Zihe was almost stupid when he saw the overwhelming "Infernal Affairs" promotional posts on the Internet!

This effect can't be done with a million!

I don't know how Liu Ruoyi did it, but Li Zihe didn't delve into the operation behind this, and now he is sitting in Xiangjiang, directing all distribution teams to strictly investigate piracy and prepare to make up box office loopholes at any time.

In the big movie theater in the key area, someone in Li Zihe's team will disguise the audience to enter the venue to check the attendance rate on the spot.

At present, a lot of the box office statistics in the mainland market still rely on manual counting, and the system is not online at all, and it is difficult to accurately report the ticket data from the cinema.

As long as the attendance rate indicator is firmly controlled, the data fluctuations of a few points and ten points can be tolerated.

Paying attention to the release of "Infernal Affairs" is not only a few giants of Aurora Culture, but also Emperor Entertainment, which can rank among the top few in the Xiangjiang entertainment circle, the boss Xu Xinqiang has tea and talks about his subordinate Sister Xi, "Ah Xi, how much do you think "Infernal Affairs" can reach at the box office in Xiangjiang? Can it surpass last year's top horse "Lonely Men and Widows"?"

"Uncle Qiang, looking at the popularity of their hype and the trailers released, I am afraid it will far surpass last year's first horse," Sister Xi said with a solemn face, "Some people even compare it with this year's popular star boy "Shaolin Football". ”

"Compared with "Shaolin Football", is Zhao Shaodong's kid too high, it has only been a few years before Xingzi has produced such a rare comedy masterpiece in the Xiangjiang film industry, why does "Infernal Affairs" such a police film compete with "Shaolin Football"?"

"But then again, the film "Infernal Affairs" originally approached us, but at the beginning, we were basically frightened by Ye Weiqiang's budget, more than 20 million production costs, who would dare to think that it would be able to earn it back, that is, Zhao Shaodong, a stunned young man who dared to rush in. Xu Xinqiang shook his head, as if he was emotional, but also as if he excused himself.

At the beginning of this film, Sister Xi was a strong advocate of investment, but the suggestion was rejected by Xu Xinqiang, and now that she sees this movie flourishing, if you want to say that you don't regret it, Xu Xinqiang himself doesn't believe it.

The box office of Xiangjiang has been able to do more than 30 million in the past, plus the box office of Waifu and the mainland is iron-clad to make money, not to mention that Sister Xi now has a high evaluation of this film, and she has already mentioned the degree of comparison with "Shaolin Football", which recently cut a box office of more than 60 million in Xiangjiang!

Xu Xinqiang is very clear about the character of this favorite general under him, that is really a heroine who says one and two is two, and he will not give up his position and pat himself on the temper, although this sounds a bit exaggerated, I don't believe that "Infernal Affairs" can reach the height of "Shaolin Football".

"Uncle Qiang, this time I'm afraid we all underestimated Zhao Shaodong's vision, no one thought that when they started filming, they planned to release it in three places at the same time, and did not hesitate to change the script and shoot two completely different endings to cater to the mainland's censorship, so as to pass the mainland's approval and release at the same time, which is something that "Shaolin Football" has not done. Sister Xi also felt a little incredible as she spoke.

"If you add the mainland box office, I estimate that the box office of "Infernal Affairs" is likely to surpass "Shaolin Football" in Greater China!

And Zhao Shaodong is shrewd, presumably in addition to Greater China, the promotion of the Asian market has been considered, if this is the case, the total box office of "Infernal Affairs" exceeds that of "Shaolin Football" It is unknown!"

"Impossible! Absolutely impossible!" When Xu Xinqiang heard Sister Xi say this, it was as if he had been stabbed in his heart again, and his heart was painful!

"Uncle Qiang, we must clearly realize that the Aurora culture and the energy of Zhao Shaodong are by no means as simple as playing tickets. It was rare for Sister Xi to have so much time to communicate with Xu Xinqiang alone, so she took this opportunity to speak again.

"Ah Joy and Ah Sha are two newcomers, have you guessed what Aurora Culture has done?

I can't imagine listening to it, one of them was sent to the "Infernal Affairs" crew to play a supporting role, and the other was sent to the "Hero" crew, the new album is said to be produced by Annie herself, not to mention, Annie also specially asked Aurora Culture to customize an idol movie for the two of them!"

"I heard from the grapevine that the main project in Aurora Culture is actually this annie, and Zhao Shaodong himself rarely intervenes in the development of the company, of course, "Infernal Affairs" was taken by Zhao Shaodong from Ye Weiqiang. ”

"We all underestimate the strength of the Aurora Culture team, their ambitions are by no means limited to the Xiangjiang market, I heard that Aurora Culture is actually divided into two independent companies, Jinhai Aurora and Xiangjiang Aurora.

But at the same time, the two companies work closely together to form a full coverage of the mainland and Xiangjiang markets, and this structure is more comfortable than ours. ”

"It's time for us to go north and set up a company in the mainland to run the mainland market. ”

After Sister Xi finished speaking in one breath, her heart was still full of emotion.