The streets of Xiangjiang.

The sudden appearance of the PCCW propaganda point is somewhat conspicuous.

On the large advertising poster, PCCW Netcom iTV, mobile phone, and broadband are sent together!

And on the flyer handed out by the propaganda sister, the package fee of these combined packages is not half as expensive as the separate one!

Such a low price, coupled with the fact that it is clearly marked with a pre-deposit of 1 year to sign a contract guarantee to send mobile phones and iTV directly in three years!

This temptation quickly attracted people to come to consult, and at the publicity point, they could directly see the actual equipment that was signed and pre-deposited.

The phone looks ordinary, it's the kind of bargain, with the PCCW logo, but it's not too embarrassing, and the function is completely similar to that of mainstream mobile phones. Anyway, the mainstream is still a feature phone, to be honest, in addition to calls and text messages, everyone uses other functions less.

But now that half of your original expenses are less than the cost of pre-depositing, you can take down all the necessary products such as home TV, mobile communication and broadband, and it's hard to say anything else, so the price of mobile phones and iTV can add up to several months of monthly rent.

PCCW must be crazy to engage in this activity, and smart people immediately thought that such a cheap would definitely not be done often, so smart people who can quickly think of this joint immediately chose to do such a package!

...

...

On the first day of the event, 80,000 people applied for the PCCW Netcom package, which was shouted as a miracle in the PCCW business department, but in Liu Ruoyi's view, the warm-up of this activity was not enough.

Therefore, Liu Ruoyi decided not to flow into the fields of outsiders, and directly let the ATV start a week-long advertising campaign. Advertising doesn't need to be beautiful and strangely conceived, just simply explain the content and price of the PCCW Netcom package.

Letting everyone know about this package, Liu Ruoyi believes that few families can resist this temptation, especially the working class.

The price is indeed very cheap, less than half of the price of the three types of business of other companies combined, but Liu Ruoyi's package hides a lot of mysteries.

Monthly rent is the basic cost, whether it is a phone or a TV program, the basic number of call minutes is only enough for low-frequency callers, like people who run a lot of business, it is impossible to rely on the basic monthly rent to send call minutes.

In TV iTV, Liu Ruoyi will soon launch interactive paid on-demand content, which is equivalent to delineating a group of customers to come in.

Relying on the research and development of Yishi Technology, this ITV order is directly one million sets, and the wholesale shipment price of Yishi Technology does not exceed 300 Hong Kong dollars.

The mobile phone is also directly purchased and customized in large quantities, and the purchase price does not exceed 450 Hong Kong dollars. Therefore, the pre-deposited monthly rent charged by a customer can easily cover this part of the cost.

Liu Ruoyi also prepared an additional $1 billion in funds, in addition to subsidizing this activity, more is ready to expand the back-end equipment after the increase in users.

According to the calculation of the technical department, if 1 million new users are added, the equipment in many places needs to be expanded to support it, including the base station of mobile communication.

The equipment with a long cycle and relatively difficult to purchase has been issued a list for procurement.

Although the PCCW business department initially had reservations about Liu Ruoyi's big action, they could only do what the big boss said.

At the end of the day, the effect directly shocked the business department.

However, this is only the beginning, after the advertisement was broadcast, the number of customers who opened an account exceeded 150,000 on the second day, which was mainly due to the shortage of business personnel, which caused some people to queue up and did not succeed in opening an account.

...

...

In less than a week, the stock of millions was empty.

This was followed by a sudden increase in user complaints.

There was no way, the business department was originally going to carry out a promotional campaign for more than 2 months, and it was in place in a week. The expansion side has not kept up, how can there be no problems.

The customer department supported the scolding for nearly a month before the problems of poor call quality and slow Internet access were gradually solved.

Then, before launching the second wave of activities, Liu Ruoyi instructed the technical department to summarize the lessons learned and do a good job of expansion work in advance, so that the business department could carry out large-scale customer expansion plans.

In this way, Xiangjiang is more interested in PCCW's one-netcom activities, and I haven't seen PCCW launch it again for a month, and the first batch of users who handle it suddenly feel that they have made a lot of money.

However, after the network was unblocked, PCCW started a new wave of promotional activities, and this group of people was a little unhappy, feeling as if they had lost money.

Following the rhythm of those competitors, I made a lot of efforts to protest a few times.

However, Liu Ruoyi obviously saw too much of this trick and unswervingly insisted on her strategy.

Xiangjiang Hongxi Teahouse, more than 10 telecommunications operators of all sizes in Xiangjiang have come to more than half.

"Guys, if you don't join forces to stop this domineering activity of PCCW, you may have to pack up and go home in a few months. As the convener, Ma Dong, the operator of Kowloon Telecommunications, saw that everyone had arrived and took the lead in firing the artillery.

"Brother Dong, everyone understands the truth, but how can we stop it? Now that the other party is connected to one network, we are not playing fixed-line business here, or if it is not mobile business, none of them can do fixed-network, mobile, and TV services together. Digital communications boss Yu Heping said with a wry smile.

As a mobile operator, he has suffered one of the hardest in this cutthroat competition, with customers dwindling at a rate that is visible to the naked eye.

However, digital communication only has mobile services, and Yu Heping can't think of any new tricks other than another drastic price reduction to quench his thirst.

"We went to the Hong Kong government to complain, this is unfair competition!" said Cai Wanqu, the CEO of CSL.

"Don't mess up, everyone, since Brother Dong is the convener, you must have your own strategy in your heart, you might as well let Brother Dong finish talking first. Chen Zhencheng, chairman of the broadband network, saw everyone's messy speeches, felt out of order, and stood up to speak.

"Yes, yes, Brother Dong, you can say what to do first. Everyone listened to Chen Zhensheng's reasonableness and expressed their attitudes.

"First of all, we must do what Mr. Cai just said about the complaint, not only the Hong Kong government, but also the newspaper;

Second, we must unite and go to the streets to directly stop the development of this extinct business of PCCW, which can be carried out by one network, but the price must not be so cheap, at least the total price of the original three businesses should not be less than 80 percent! Otherwise, we will never give up. Ma Dong said viciously.

When everyone heard this, they all fell into deep thought.

Ma Dong's method is actually to put it bluntly, that is, according to the operation mode of the association.

tearing the hard steel of the face like this, to put it bluntly, is already the last battle to break the net.

More than a dozen Xiangjiang people who accounted for more than eighty percent of the original telecommunications business are now reduced to the point where they need to use this most unpopular method to save themselves?

Although Ma Dong's words made everyone really unwilling, after thinking about it carefully, they really couldn't find a better way to deal with it.

The road of complaining is easy to implement, but when it comes to the effect, I am afraid that more than ten of the more than ten people present are not hopeful.

This is Xiangjiang, and everyone knows the energy of the administrative authority, and now this administrative authority is almost only left with service functions, in fact, when this structure was designed, some of the bigwigs present were still involved.

In order to make it easier for everyone to do business, everyone unanimously decided to reduce the administrative authority's power to regulate and manage the market to a minimum.

PCCW's current approach is still allowed by the business rules, and no laws and regulations have been triggered, so there is no force to attack from this level.

In particular, their current users have not yet said that they have concentrated to the point of monopoly, even if they have a monopoly of more than 50 percent, there is no anti-monopoly law in Xiangjiang today, and many industries were originally oligopoly before.

Now it's just that everyone has encountered a descending tiger, and it is really uncomfortable to think that such a thing has fallen on you when you hit your feet.

"It is difficult to grasp the scale of directly preventing the business development of the opponent. Chen Zhencheng was silent for a while and then sighed. "If there is bloodshed, I am afraid that everyone's life will be even worse. That's the financial queen of Hong Kong. ”

Chen Zhencheng's previous words, everyone was still a little unimpressed, but the last sentence was a little chilling to hear.

Although most of the people present didn't even know half of Liu Ruoyi's net worth, Liu Ruoyi's floating strength was enough to deter a person who was mixed up in the Xiangjiang shopping mall.

In the final analysis, why does Li Chaoren have so much influence, saying a word is more effective than the chief executive, it's not that the capital behind the family is abundant, and the competition is nothing, but if you really want to fight and make a feud, I'm afraid that the net worth of the people present will not be able to do it alone.

After the return, even the club is honest, not to mention that most people are still doing business seriously, playing this kind of club method, are you really not afraid that the other party will directly crush it with money?

As soon as Chen Zhencheng's words came out, even Brother Dong was dumbfounded.

Today, everyone is gathered to fight against Yiwangtong, although it is said that he is standing on the opposite side of Liu Ruoyi in the shopping mall, but this is legitimate competition, and no one has anything to say, but if he really wants to use too much force and cause bloodshed, this matter may change its taste, and Ma Dong, as the initiator, will definitely be taken care of.

Now the all-in-one network is just making it difficult for everyone to do business, and if they really form a feud, it may be difficult to even make a personal livelihood.

Unless everyone thinks of a way to run away now.

...

...

A denunciation meeting disturbed and discussed for a long time, but it ended without a hitch.

The promotion of PCCW is intensifying, and there are more and more outlets on the street to conduct business.

Less than a week later, Chen Zhencheng walked into the PCCW office building with mixed feelings.

"Brother Dong?!" Seeing a familiar face at the front desk who was making an appointment, Chen Zhencheng thought he was dazzled.

"Miss, I have made an appointment with Miss Annie before, please help spread the word that Kowloon Telecom's Ma Dong has arrived. ”

Ma Dong was communicating with the PCCW front desk reception at the moment to meet Liu Ruoyi, but he didn't see Chen Zhencheng striding over.

"Brother Dong, why did you come here?" Chen Zhencheng patted Ma Dong on the shoulder and asked.

Ma Dong was startled, looked back and saw that it was Chen Zhencheng, and said with a wry smile, "Brother Cheng, aren't you here too." ”

The two looked at each other and smiled bitterly, everything was silent.

...

Liu Ruoyi did not expect that in less than 2 months after the event was launched, 5 different telecom operators came to negotiate mergers and acquisitions.

For these small and medium-sized telecom operators who are destined to become the victims of the one-netcom business, there is still some use value in sending them to the door, and they can be sold at a relatively good price.

After all, they still have customers in their hands, and there is also Liu Ruoyi's most urgently needed telecom infrastructure, and the rapid expansion of the number of users is a great thing for the PCCW business department, but for the equipment operation and maintenance department, it is a big disaster.

The original user capacity could not support a large number of users, so the operation and maintenance department also fought the lawsuit very strongly on Liu Ruoyi's desktop.

This wave of surging increase in users has completely broken the reasonable redundancy of user capacity, and it is generally only used to 50% to expand the capacity, and now it has soared to more than 90% of the ultra-high capacity.

No matter how much the equipment is in this high number of users, these are all small problems now, and the most headache for operation and maintenance is that the system in a certain area may be hung up directly at any time, and even that area cannot be called or surfed the Internet!

Liu Ruoyi also knows that these things are cyclical, but the customers whose business departments have developed have no way to shirk it, so they can only make the operation and maintenance department quickly start and expand.

Therefore, for these infrastructure sent to the door, Liu Ruoyi also used a relatively preferential way to absorb and merge, and try to let both parties take what they need.

Even Ma Dong and Chen Zhencheng, who had developed well, Liu Ruoyi took them over together, and directly appointed Ma Dong, who was originally excellent in fixed networking, to become the vice president of fixed network business, and Chen Zhencheng became the vice president of PCCW mobile business.

When these two first batch of people met in front of the PCCW building again, it was really a feeling that cannot be described in a thousand words.

At that time, PCCW had already rejuvenated the new year, and its market value broke through the 100 billion mark when the number of users suddenly increased by 2 million!

It has regained its position as the top telecom operator in Hong Kong.

If nothing else, by the end of this year, PCCW will account for at least half of Heungjiang's market share, and not only that, but the TV business, the original cable TV station, may also be squeezed to the point that it cannot be maintained.

Liu Ruoyi's dimensionality reduction attack, which was launched more than ten years ago, has set a new model among global telecom operators and refreshed everyone's understanding of telecom services.

When the revenue from PCCW operations comes out, I am afraid that it will set off a trend of imitation in many places.

By the way, this whirlwind is even blowing the telecommunications business reserved by the old Li family themselves, and they don't know what to do.

For the Hong Kong telecom circle, a new era has arrived.