Ona's proposal was set for three days later, and the planning meeting lasted a full day. Then Cui Ning wrote a 1,000-word outline to Huaxia late at night, and when he was about to go home from work, he received a call from Long Da and Long Yi.

"Brother Cui Ning, do you guess I'm Long Da or Long Yi?" Not only did the two teenagers look almost identical, but their voices were also almost identical, making it difficult to tell the difference.

"Call me so late, what are you two doing" Cui Ning did not answer this difficult question, and changed the topic, after all, there must be something to say on the phone late at night.

"Hehe, I'm a dragon, Brother Cui Ning, the two of us know that you have been working overtime recently, so let's see if you have rested, sure enough, it's still there, it's really hard to start a business."

So we recommend some interesting products to you, so you can do the experience, including future cooperation or something, but now the company has just started, and the cost of brand promotion is too small, and it is not yet time to find you to cooperate.

Now I want to recommend a free Internet mail system to you, which has just been invented, and it is a 1.0 product, which was invented by a team called Ding Sanshi, a company called Wangyi, a company called Free Yimeier, you can experience it"

"This is no problem, I seem to know a little, but I really haven't used it, Yi Meier, this is a very fashionable concept, I am also optimistic about our country's Internet products, there are interesting things that can be recommended to me, including if it is an investment, if I can, can I also invest together?"

"That's okay, but we are an angel investment, and there are risks, and if we don't succeed, we can only say that we are unlucky."

"When the time comes, we can evaluate the project together," Cui Ning said, "Don't worry, I will experience the Yi Meier you recommend, and then tell you my experience opinion when the time comes."

"Thank you, Brother Cui Ning, it's so late, I won't bother you, rest early, good night."

Generally speaking, as a planning director, Huaxia has no problem with basic skills, and the written plan can be regarded as appreciating the essence of Cui Ning's 1,000-word outline and improving it. However, there are also a few shortcomings.

The first is to subconsciously or unconsciously regard Ona as a failed brand, a brand that is congenitally deficient in the face of competition, rather than a brand full of hope;

The second is to think too much about the strategy and conclusion, resulting in the background analysis contains the strategy, and the strategy has market analysis, the priority is not clear enough, and the context is a little messy;

In addition, in the end, the value orientation of strengthening the core concept of "plant faction" is not sharp enough, sharp enough, and convincing enough, and it is obvious that Huaxia has not really managed the integration and listing of products, and the research on business owners is not deep enough. In fact, it is not enough height and confidence.

Within three days, Cui Ning asked Huaxia to change the plan twice, of course, in this industry, it is necessary to work overtime late at night, including other colleagues in the planning department, as well as the simple budget of the advertising department, as well as the overall budget of a year, as well as activities, public welfare, corporate leader image, new product design, etc.

As a whole plan, and a new team, within three days (except for the day of the meeting, which is actually two days), it is torture for all employees, although Huaxia has just entered the new company passion and the excitement of salary promotion, but also tortured to death.

As a cultural media company established two years ago in the first two centuries, in fact, the competition is not as fierce as imagined, and many companies are not good at creativity and planning, but more about the cost performance of resources and services.

For corporate customers like Ona who have already had a lot of advertising and used stars, Longguoda's advertising companies are keeping a close eye on it, including Huang Jiaqin's whereabouts, hobbies, and the trends of the Ona brand, thousands of companies are paying attention to it, as for Huang Jiaqin's company, which is enough to find Cui Ning's company, naturally Wanxinglong has also played a lot of roles, after all, investment institutions are the guests of many enterprises.

Including Cui Ning, he also knows more and more about Jiang Lao's energy and super influence in the entrepreneur circle, but since the establishment of the company, including his recent work, Cui Ning has not communicated and reported more with Jiang Lao.

The first is that Cui Ning feels that Jiang Lao has been a little busy recently, and the things he is busy with must be more important.

The second is that Cui Ning wants to prove himself, including that although he can resonate with entrepreneurs at the same frequency and use frequency modulation to gain the recognition of entrepreneurs, Cui Ning is useless for these superpowers. Cui Ning believes that there are some things that are not worth peeking into the heavens by himself, just like many big figures in history, who know how to use power and wisdom.

Of course, Cui Ning knows that relying too much on superpower and frequency modulation will make his wisdom lazy, and his own industry, professional requirements and basic literacy need to be constantly improved.

Although the process of making the plan is extremely torturous, everyone has improved from the three-day plan and meeting, which is a very objective fact, including Xu Tiantian of the human resources department, who is also very attentive to the company's first proposal customer, and even listened carefully during the meeting.

Before the proposal, Cui Ning chatted with Huaxia for half an hour, the main meaning is the re-elaboration of several key points, and asked Huaxia has no confidence in the role of the main speaker of the proposal, Huaxia of course hopes to propose the plan written by himself, the main speaker, Cui Ning has a number in his heart, the key is the control of the scene, after all, no one knows what kind of questions Party A will raise, and what kind of people are involved.

Of course, in the final proposal, Cui Ning gave Huaxia a score of 80 points, which is considered to be affirmative, of course, in the face of customers, especially entrepreneurs, 80 points is far from enough, and many times it is inappropriate, because if it is a war, 80 points means that this is an uncertain battle, and it is very likely that the whole army will be wiped out. Because the enemy is often stronger than imagined. These Cui Ning can only communicate with Huaxia slowly and privately, and cannot discourage everyone's enthusiasm in front of the employees.

However, it is a pity that Ona did not become the first contracted customer of Cui Ning's project development, and until the brand fell and disappeared, Cui Ning later had some meetings and contacts with Chairman Huang Jiaqin on some occasions, but never cooperated again.

A lot of information was only learned later, Chairman Huang Jiaqin found many companies in Longdu, and in the end he did not choose Cui Ning's company, the plan is naturally not the final reason, but because Cui Ning is not a master, nor is it the most well-known planning company.

According to Chairman Huang's understanding, his brand must continue to build a greater reputation in the short term, rather than focusing on details, but Chairman Huang Jiaqin forgot that if it is just for higher visibility, in fact, he does not need to look for a cooperative company, many times, entrepreneurs are not to let experts convince themselves, but to find an expert, say what they want to say. But there is precisely one thing that is valuable, only a different point of view.

If an enterprise, all the views are just to cater to the boss of the enterprise, the final level will not surpass the boss, this is the sadness of the development of many enterprises, only beyond the wisdom and level of the boss, let the boss professionally do what he is good at, such as management, capital and direction, and professional things to find professional people to complete, the enterprise can develop better, but unfortunately, many business owners are afraid to find a higher level than their own master, Wu Dalang opened a store thinking to do business, which is fatal.

Huang Jiaqin chose a master-led planning company, and the master's answer to Huang Jiaqin was that Ona's voice was too small in recent years, and the image spokesperson was too old, so he wanted to change to a younger and hottest Hong Kong Island superstar.

Of course, this information was only known to Cui Ning a long time later, but at that time, Cui Ning learned through his own way that Ona chose the master company, he still had some regrets, after all, the team had worked hard for a few days, and after all, this was the first proposal project since the establishment of the company.

But Cui Ning didn't have much time to think about why it failed and what more clever planning plans the competitors provided, because at this time, Cui Ning had already led several people in the team to Ludao City to participate in the meeting attended by Chairman Jinlong, and the theme of the meeting was the promotion and reshaping of the Hailan brand.

Among them, Cui Ning was personally named by Chairman Yu to participate, and Cui Ning knew Hailan very well. The other companies include several well-known planning and consulting agencies in China, because the bidding Hailan as Party A, took the initiative to put the most authoritative marketing media full-page advertising, invited the national strategy company to offer suggestions, and indicated that the chairman personally participated, all according to the plan, wisdom, height and ideas to speak, in addition, there are no additional conditions.

Don't even care about the time, size, and previous cases of the company. In addition to giving Cui Ning's company the green light, it also shows some basic principles of Jinlong's proposal.

Therefore, in addition to many large companies, and even a few small companies also come to participate in the bidding, Hailan has set off a creative war in Green Island City, it is said that four or five company proposals every day, before and after a week to complete, for any Party A, this is a huge project, but also a rare collision of domestic company wisdom.

Because Cui Ning received a call from Huang Jiaqin when he arrived at Green Island, saying that he was a little sorry for not reaching the contract this time, for the sake of morale and the upcoming Hailan brand proposal, Cui Ning did not inform the team members of the project of Ona.

Hailan, the brand that burns his youth, the brand that has been interning since he was in college, and the brand that is full of marine flavor is the focus of Cui Ning's current attention.