Chapter 579: The Price of the First Brother in the Sports World (2)

(Make up for yesterday's second update)

Lu Youxi is also the owner of a film and television company, and he is very sensitive to the box office, since their company's big dark horse "Lovelorn Story" won 225 million domestic box office last year, Watermelon Entertainment has a place in the domestic film and television industry.

After that, Watermelon Entertainment successively produced three small-budget movies, one of which lost money at the box office, one was basically flat, with a slight profit, and one domestic box office was six times the production cost, and the profit margin was not low, but the investment was not large, and it was not a dark horse.

Because the market is hot, even if the loss-making one, plus various overseas copyrights and derivative copyrights, it is estimated that it will be able to recover the cost in a few years, so it still makes a lot of money on the whole.

What really makes Lu Youxi value is Xuanyuan Chacha's first adaptation of the martial arts movie "Mirror Ethereal" released at the end of the year.

Her box office is expected to be 200 million, and if she wants to achieve this goal, it will be more reliable to have a box office of about 20 million on the first day.

At present, the box office of "Triple Gate" on the first day (including midnight screenings, screenings and pre-sales) has reached 11 million, and this is only the morning, so it seems that it is not difficult to break 20 million on the first day!

Doesn't that mean that such a small-budget campus youth movie also has hope to break 200 million at the box office!

Seeing such a box office situation, Feng Han is also very happy, although the company's first leading production is "Buried Alive", but "Triple Gate" is the first film with box office ambitions of Summit Culture, which can be regarded as a good start to the peak.

After that, my mother also let them look at the filming and box office of each theater chain, and basically the film schedule of each theater line followed the law of Sanchongmen> north of Jiangnanβ‰₯ or < happy life.

There is only a golden cinema, and the schedule of happy life has surpassed the triple gate.

Feng Han remembers that Golden Cinema Line and West Road Hengtong are one of the parent companies, one of the four major cinema chains, and the other three are Royal Cinema Line, Sanshi Cinema Line, and Tanggula Cinema Line.

"Is it because of our relationship with Xilu Hengtong that they give us so few films?" Feng Han couldn't help frowning.

Mei Fengchao shook her head, "No, no, it's because Xilu Hengtong has released "Happy Life", and the Golden Cinema Line naturally wants to support it." ”

Recently, Mei Fengchao's understanding of the film and television entertainment industry has deepened, "The strength of local films in Xilu Hengtong is good, and it also has outstanding performance in the distribution of foreign language films, especially like to distribute European films, and their family monopolizes half of the distribution of European films."

Although the box office appeal of European movies is far less than that of Hollywood, there is also a fixed audience of moviegoers, and the distribution cost is cheap, no matter how small the mosquito is, it is meat, not to mention the occasional explosive product.

I remember that last year, there was a European film with a box office of more than 200 million, which broke the domestic record of European films, and it was released by Xilu Hengtong. ”

Feng Han nodded, "It turns out that the one who used Mo Ao's love affair to promote his own movie was Xilu Hengtong, it's really stinky and shameless." ”

Mei Fengchao glanced at her son with deep meaning, I'm afraid it's not you, it's even more shameless~

However, Mo Ao's video exposure was done by his son is just Mei Fengchao's speculation, since no one has found out what to do, it has nothing to do with them, anyway, Dingshang Media is not clean, and the negative comments during the screening have nothing to do with them, everyone is just each other.

After reading these box office data, Mei Fengchao began to talk to Feng Han about endorsements, involving high endorsement fees, Feng Han, Lu Youxi, and even Su Su are very energetic.

Lu Youxi's current endorsement fee can basically reach 10 million a year, of course, it also depends on the product, as well as the work and time he can pay.

If you just give up the portrait right, the cost will be less.

And Mei Fengchao feels that Feng Han, as a four-time gold medalist in the World Swimming Championships and a strong gold medal contender in the future Olympic Games, is qualified to match the price of his daughter-in-law.

It's just that the market does not equate a swimmer who has just debuted with an actor who has been famous for ten years, and there are still many uncertain factors for Feng Han, but Lu Youxi, as a trending actor, is stable.

Last time, Feng Han rejected a certain underwear brand for 20 million for three years, and now another sportswear brand has approached him and offered 25 million for three years.

The brand owner asked Feng Han to shoot three advertisements in three years, attend company events six times, and not wear sportswear of other brands in public places.

In addition, this famous clothing sports brand called Chasing Wind Sports has won the sponsorship of the national swimming team in the past two years, and they also promised to create exclusive swimwear for Feng Han, which is already regarded as the first brother of the Daxia swimming team.

Mei Fengchao suggested, "I think this company is good, I can promise to come down, and they will all wrap up our sportswear in the future." ”

Su Su clapped her hands, there are new clothes to wear!

After that, Mei Fengchao listed several candidates.

For example, for a game, the endorsement fee is 20 million for two years.

A mobile phone, the endorsement fee is 8 million a year.

A milk brand, 28 million in three years!

A well-known domestic beverage brand, with a sky-high price of 30 million in three years!

And also......

In addition to the games, which are not sunny and healthy, Mei Fengchao thinks it's not bad, but she will definitely let her son choose both, according to her meaning, our family is not short of money, and it means to pick one or two meanings.

Feng Han asked, "Mom, if it's a brother in the sports world, how much does a brand's endorsement fee cost a year have?"

"The first brother in the sports world," Mei Fengchao really knows, "If you say less, it will cost 20 million, and if you can even have 40 or 50 million, it depends on how much you can pay, as well as the gold content of this first brother." ”

Feng Han shrugged, "Then I can't agree, after next year's Olympic Games, my price for a year will be at least 20 million, even if I sign for two years, it will be 40 million." It's better than 20 or 30 million in three years now, and if I sign it now, it will be a loss. ”

Mei Fengchao said with a smile, "Do you think that after the Olympics next year, you will be the first brother in the sports world?"

Feng Han: "I think there is a lot of hope. ”

Mei Fengchao shook his head, "The first brother in the sports world has always been a football star, followed by a basketball star and a tennis star, the popularity of swimming is far less than these big balls, and even table tennis and badminton are not as good, even if Qi Renyu won five gold medals and seven silver medals in three Olympic Games, and the endorsement fee was 15 million a year when he was the highest, that was still his peak." ”

Feng Han asked, "Then what if I take the hardware in one session." ”

Mei Fengchao and Lu Youxi were speechless at the same time, Mei Fengchao reasoned, "It's not that if you win four gold medals this time, you can win five gold medals in the Olympics, you must know that the difficulty of the Olympic Games is much higher than the World Championships, and there are many competitions at the same level as the World Championships, there are several games every year, and many of the world's top masters have not participated in this World Championships. ”

It's not that I'm too ambitious, it's that I have to get the most gold medals!" Feng Han said firmly.

Lu Youxi understood what Feng Han meant, and she persuaded her mother-in-law, "Mom, I think Han Han is right, he is not only a sports athlete, he is now a quasi-swimming brother, and he may win the first brother in sports in the future, and he is also a famous writer, poet, and musician, oh, by the way, he is a lord, these should also be taken into account, the other party's price is indeed low." ”

Feng Han continued, "And he is also Lu Youxi's husband, this should also be considered~"