(Chapter 7)

How to promote "Love Has an Afterlife"?

Combined with "To Youth" and "The Last Night on Earth"!

"Love Has an Afterlife" belongs to the kind of warm literary romance film, if you watch it for the plot, it is like drinking a glass of boiled water, if you watch it for the complex, it is a strong wine full of strong romantic atmosphere.

However, how many people will go to watch a movie for the sake of complex?

A literary film, and it is a romance film, which shows a huge loss!

How to publicize it?

Of course, stir up the topic first, then buy the box office and seize the film schedule!

Military Flag Zhao, "To Youth", Nortel's tutor scored 99 points...

This really set off a wave of topics,, 99 points, created a record in Nortel's director department, give a little more I'm afraid you're proud!

Following the example, "Love Has an Afterlife", Nortel teachers and students were moved...

A few more feminist advertorials, and another wave of Yu Feihong...

The word of mouth is good!

Word-of-mouth is one thing, and the topic is only one side, if the movie wants to sell well, you have to rely on the theater chain, and the theater chain doesn't schedule the film, what's the use of blowing it again?

Buy the box office!

Buy it for two days!

"The Last Night on Earth" pre-sold 98 million on the first day, second only to "Monster Hunt 2"...

On the first day, I bought tens of millions of promotional and distribution films...

Hehe, it's clear that you only make one day at the box office!

Enough, 265 million on the first day...

The shooting cost is 70 million, and the cost has been recovered and it has begun to make a profit!

Taiyang Chuanhe is really awesome!

is worthy of the company founded by Huang Xiaoming, and the original two-month production cycle of "Why Sheng Xiaomo" was able to sell 350 million, and Taiyang Chuanhe's publicity and distribution strength is shocking!

However, Yang Ming has been brought into Yuehua by Wang Shumei, and without the helmsman, it may be difficult for the sect leader to regain the glory of the original time and space.

……

Morning, Yuehua Media.

"Here you go, this is Soul Driver!"

Rao Xiaozhi took the script and flipped through it: "... Is it a multi-line narrative again?"

"Yes, the protagonist this time is Wang Bo!"

"I... I'm a little worried. ”

Rao Xiaozhi said honestly: "This story is too complicated!"

"Where is the complication? Four lines, shoot separately, and finally put together, I believe in your strength!"

Rao Xiaozhi followed Zhang Junsheng to shoot three works: "Wan Wan", "A Chinese Ghost Story", and "Crazy Stone", it can be said that he is the person who knows Zhang Junsheng best, uh, it should be said that he knows Zhang Junsheng's movies best!

"Why do you call it 'Soul Racer'? Why do you call it 'Crazy Racing'?"

"Yes. ”

"No, you gave me the project, what about you?"

"I'm going to shoot "Sword Rain Rivers and Lakes"!"

“… There's something wrong with that script, it took so much effort, and the Wheel King just wants to fix his own flaws, and he always feels that he is not convincing enough!"

"Rain of Swords" plot summary: 'A bloody case caused by Ji Ba'...

"Then how do you say you can change it?"

“… Can you add a little plot to describe why the Wheel King hates eunuchs so much, in this case, the logical coherence will be better!"

Zhang Junsheng frowned: "In this way, the actor's sense of existence is even worse." ”

"That's no way, you book, the hero's sense of existence is already very weak!"

Rao Xiaozhi couldn't help but ask: "Why do you have to make martial arts movies?"

"Because... I'm Chinese!"

What is the most distinctive Chinese film?

Martial arts, of course!

But why is that "Rain of Swords"?

Because this drama has created a direction for martial arts movies!

Chinese martial arts movies have always had a congenital flaw in the narrative structure, that is, the plot clues and action scenes are disconnected from each other in the film narrative process and cannot help each other.

There was a time when domestic film critics popularly divided the scenes in martial arts films and action movies into two types: "literary drama" and "martial arts", which is actually a reflection of the audience's interest caused by this disconnection between plot and action.

In this sense, "Crouching Tiger, Hidden Dragon" is indeed a revolutionary improvement on Chinese martial arts films.

A film that blends classic Hollywood narrative modes with traditional elements of Chinese martial arts films, all the action scenes in "Crouching Tiger, Hidden Dragon" are directly involved in character building and plot advancement.

With the box office success of "Crouching Tiger, Hidden Dragon" and the recognition of the Oscars, Chinese films have also set off a wave of martial arts films, but starting from "Hero" in 2001 and ending with "Night Banquet" in 2006, among many works, no martial arts film can really make substantial innovations in the narrative structure and technique of martial arts films.

In fact, the first promotion of domestic martial arts films is Hong Kong new martial arts!

"New Dragon Gate Inn" was born, directly announcing the birth of new martial arts.

However, the contribution of new martial arts films to traditional martial arts films lies more in the innovation of action than in the innovation of narrative mode, and the problem of disconnection between film plot and action scenes in the narrative process of film has not been fundamentally solved in this wave of innovation of martial arts films.

"Rain of Swords" is not quite like both!

The combination of characters, plot tension and action scenes can be said to be the most balanced among Chinese martial arts films in recent years.

Three lines: the hegemony of the rivers and lakes, the capture of the treasures, and the grievances and hatreds of the children of the rivers and lakes, while the three story lines are advancing synchronously, the main and secondary are clear, creating a compact story rhythm, the whole story is busy but not chaotic, and the emotional motives and story motivation of all the characters are clear and clear!

While following the story on the screen, the audience can also go deep into the inner emotional world of the movie characters, which can be said to have surpassed the audience's expectations for a martial arts genre film, thus satisfying the desire of another part of the audience for a good movie: in a romantic and bizarre screen story, touching their own inner world.

Such a compelling work, if you don't shoot it, I'm sorry for the identity of the traveler!

……

"Rain of Swords" is definitely going to be filmed, but the actors are not easy to choose.

Of course, it is impossible for him to cast according to the original version, Yang Ziqiong is 46 years old, the big S bad movie label has been carried for several years, Zheng Yusheng is Korean...

After thinking about it for a long time, I still think that Yu Feihong is more suitable, but she is busy with the filming of "If You Are Honest Do Not Disturb 2" and the preparation of "Love Has an Afterlife", so she can't spare the schedule at all.

Zeng Li is okay, but she's a little too beautiful...

Let's just enable the newcomers!

The heroine puts aside the controversy, what should the male protagonist do?

It must be a handsome guy, but it can't be too handsome...

Hugo?

No, his personal label is too strong, and he will have to wait another two years...

Yuan Hong?

Can be considered.

was pondering the actor, Tang Ningyu called, and Disney's second account has arrived!

……

"How much?"

"140 million..."

"Dollars?"

"Yes!"

A little lost, why is it only 140 million?

"The accounting department didn't find any problems, Disney was very simple!"

“… It's no wonder that you can find out the problem!"

With such a big head around, how can Disney easily show people?

After thinking about it, he asked, "When will "Twilight" be released?"

"It should be August, for the specific situation, do you want to ask Wen Ziren?"

He is the producer of The Twilight Saga.

"Forget it, let him go!"

After a pause, Zhang Junsheng looked at Tang Ningyu: "Tell me, how are you going to spend this money?"

Yuehua's capital chain has always been very rich, and now it has an extra $140 million, well, 20% of which belongs to Zhang Junsheng's personal private...

That's nearly 850 million yuan!

"First of all, we have to stop the flood of Yuehua players!"