Chapter 331: Effect
The next day, the news about the press conference was all over the place.
The reporters who left Tonghua Entertainment with satisfaction gave Lin Qirong enough face.
In the news, they described the press conference as unprecedented, boasting about the new cartoons and new apps launched by Tonghua Entertainment, and even more praising the plan of Tonghua Forest.
"If this plan of Tonghua Entertainment can be implemented smoothly, it will point out a bright road to the whole society.
The power of the country is very strong, but it is impossible to bet all on it, so there are limits in this regard, and long-term investment is required to achieve results.
However, the power of the whole society is infinite, and the biggest highlight of this plan lies in the combination of capital and social forces.
The public does not need to spend a penny, they only need to do the necessary things every day to do a good deed, and everyone is willing to do it.
After all, everyone has a kindness in their hearts, but the strength is too small and the pressure of life is too great, so they don't have the idea of doing such a thing.
If good deeds can be done at no cost, then everyone is willing to give their part.
Although the power of capital has paid money and energy to do this kind of thing, it can get a great advertising effect and further increase the viscosity of fans, and I think major companies are also extremely happy.
With the combination of capital and social forces and the participation of the whole society, the cause of afforestation and desertification control will be greatly accelerated, and China may create a miracle of environmental control.
This is the greatest significance of Tonghua Entertainment's plan.
I have to admire Lin Qirong, he came up with a genius-like idea, which will surely have a huge impact. ”
And the fans who participated in the press conference hyped up the experience of that day in various fan groups.
Lin Qirong's sincere attitude made everyone very happy, which further increased loyalty.
Then more people joined their group and became fans of Lin Qirong.
Many people have become fans of Lin Qirong because of the impact of this press conference, thinking that he is a star worth following.
After the official website of Tonghua Entertainment and major app stores officially launched the official APP of Tonghua World, he and Tongtong's fans downloaded it one after another and stationed in it as soon as possible.
Many parents also downloaded this APP for the first time and registered as a member because their children like to watch cartoons produced by Tonghua Animation.
This way their children can see more cartoons.
In the 24-hour data statistics of the Tonghua World APP, the number of downloads on major application platforms has exceeded 10 million, and it is still rising.
Such an achievement has made countless people fall through the glasses, and it also proves the influence of Lin Qirong and Tonghua Entertainment.
"Whether it's because they support Tonghua Entertainment's cartoons or like Lin Qirong or Tongtong, these people have gathered together through the Tonghua World APP, which has become Lin Qirong's basic plate and his biggest support.
This force is terrifying, and there are too many things that can be done together, and it will also bring countless benefits to Lin Qirong.
What's more, with this official APP, Tonghua Entertainment or Lin Qirong don't need to care about the smear and attack on them on the Internet at all.
Because the people who support them have gone to this APP, they can get their official response as soon as possible.
They only need to be accountable to the people who support them, and why should they care about the rest of the people on the outside.
As a result, Tonghua Entertainment and Lin Qirong have gotten rid of the influence of news and public opinion on them, and there will be no more public opinion wars like the previous ones.
Maybe this is Lin Qirong's real purpose. ”
After the data of Tonghua World came out, it is said that many entertainment companies have moved their hearts and are also preparing to launch similar apps to further enhance their influence.
Especially for a company like Qianhua Entertainment, there are many artists, if the fans of these artists are gathered in one APP, how many fans will there be?
After registering as a member, the fans who downloaded the Tonghua World had a further understanding of this APP and got a lot of surprises.
They can do some small things, participate in the plan of Tonghua Forest, and contribute to afforestation.
They can see the latest and most complete news of Lin Qirong and Tongtong here.
They can see the most complete works, such as the cartoons of Tonghua Anime, and the various performance videos of Lin Qirong and Tongtong.
You can also hear all the songs written by Lin Qirong, and you can also see the life videos of Lin Qirong and Tongtong that you can't see anywhere else.
For example, the life documentary "Tongtong and Her Friends", edited by Lin Qirong himself, recorded a lot of interesting things about Tongtong in life, so that everyone can further understand the daily life of this cute girl.
Her friends also entered the camera one after another, Jiajia, Xuanxuan, Xinxin, Zalhei, Richie, etc., which brought a lot of highlights to this documentary.
In addition, fans can express their own remarks in various forum sections such as music, animation, film and television, variety shows, etc., put forward their own opinions and suggestions, and there will be someone to follow up, and if it is a useful suggestion, they will get a reply as soon as possible.
Of course, if you want to make all kinds of statements, you have to reach a certain level, and those who want to make trouble want to achieve their goals, and the cost is much higher.
Even if someone specifically does such a thing, there are people from the network department who keep an eye on them every day, and once they find something abnormal, they can block their accounts and delete their remarks as soon as possible.
From this point of view, the outside world's guess is correct.
Now Lin Qirong can completely ignore the outside public opinion.
At the mall, fans saw a wide variety of products.
All kinds of peripheral products, support items, and souvenirs are very beautifully designed, which makes many people excited.
These can be redeemed with points, and there will be various lucky draws every month and holidays, and lucky ones can get beautiful gifts.
Even if they don't have enough luck and have difficulty accumulating points, they can get a certain discount on various items (with a certain number limit, of course).
In short, fans felt Lin Qirong's full sincerity.
His sincerity is definitely not limited to words.
Such a discovery made fans very happy, full of a sense of superiority and belonging.
And this feeling will make them slowly get used to this APP, and they will open it every day to take a look and become a part of their lives.
……
"According to the back-end data, the number of logins per day has reached 15 million, and the number of active users has reached 10 million. ”
Zuo Youran stood at the door to report what he had gathered.
Lin Qirong listened to her while concentrating on cooking.
This situation is not unexpected, think about WeChat and Alipay in the previous life, which active user is not hundreds of millions?
The resulting business value is endless.
The world of Tonghua is just getting started.
"Because of this data, many advertisers have been contacting us, hoping to advertise on our APP. ”
Lin Qirong nodded, "You can cooperate, but you must pay attention to screening, there can be no bad advertisements, and it can't affect the experience of members."
At the same time, the ads on the video side must be turned off at any time, and we don't learn from those video platforms to spend money to buy members. ”
Zuo Youran recorded what he said, and he had to convey it to other departments when he turned around.
"The second piece of good news is that the mall's sales numbers are rising, and the momentum is very good, and it seems that everyone likes to buy things on it. ”
"That's the power of fan viscosity. Lin Qirong said with a smile, "Take a look every day, we can use big data to accurately push ads, and they will always have a time to be excited."
For example, when watching cartoons with children, adults will have the urge to buy them when they see peripheral products related to cartoons.
It's the same with other things, as long as you use a lot, you will always be tempted by a certain product.
What we want to do is to continue to enrich our products and give them more choices. ”
"I know, I know the horror of the Killer Party. ”
"yes, the Hand Slasher, giggles. ”
Zuo Youran laughed happily, she remembered Luo Meihong, every time she would buy a lot of things online, and then many things would not be used, and finally pile up in the room and become useless things.
She had laughed at her a few times, but she didn't expect that there were so many doorways in it.
Lin Qirong said with a smile, "I heard a famous entrepreneur say that the most important thing for any enterprise is to study the psychology of the public and make decisions accordingly.
The public's consumption preferences are essentially a social psychological problem, and companies can move forward if they grasp it well.
It's the same for us, whether it's the supporters of Tonghua Entertainment or me and Tongtong's supporters, what they need, what they are happy about, and under what circumstances they are willing to spend money to buy our products, this is what we need to grasp and continue to work hard for. ”
"Hmm. Zuo Youran nodded, looking at Lin Qirong with a hint of admiration.
The big eyes full of lethality and the beautiful appearance are too charming, so Lin Qirong turned his head a little unbearably, touched his nose and said, "You go and see Tongtong, I'm almost ready here." ”
Zuo Youran reacted, answered with a red face, and hurriedly went to find Tongtong, she was playing crazy in the garden again.
Lin Qirong was stunned for a while, then sighed and returned to the kitchen to continue to work hard to cook.
Today is Tongtong's birthday, but Lin Qirong did not invite others, but personally cooked a table of good dishes, all of which Tongtong likes to eat.
Today they are just ready to simply celebrate.
But that doesn't mean others don't know it's her birthday.
The living room was full of gifts, all of which were sent by Tonghua Entertainment's employees or Lin Qirong's friends, and some were specially sent by Tongtong's fans, piled up in the corners of the living room.
It seems that a gift room will need to be prepared for her in the future.