Even NBC's side is dispensable for "Friends", and no one pays attention to it at all.

No, the premiere of "Friends" was scheduled to be broadcast at midnight.

American dramas generally adopt a weekly broadcast mode, and on NBC's side, the broadcast time of popular dramas is generally at 8 p.m. and 10 p.m. on the entertainment channel.

As for the late-night file, in fact, most of the time, some irrelevant episodes are broadcast, or some old dramas are replayed.

Obviously, "Friends" is obviously not a big drama that NBC values, there are no special effects, no big stars, and even amateurs.

The cost is low, except for a bit of funny plot, the rest, in the eyes of NBC, is simply useless, if it weren't for the relationship with the Dick Group, I'm afraid they wouldn't even give the opportunity to try it out late at night.

Yes, it's a trial broadcast, and once the pilot ratings can't reach the lowest level, then the minutes will be cut.

In fact, NBC's side is basically ready to cut it out, why?

Generally, when a new drama premieres, NBC TV will carry out a certain amount of publicity, if it is a big production, the publicity will naturally be greater, and the general premiere time will be announced in advance, and the premiere time of most popular dramas is not eight o'clock, nor ten o'clock, but half past nine.

There are even sequels to popular dramas that will hold premiere ceremonies, of course, these have nothing to do with "Friends".

It's just a short drama with a small cost and a filling library that is not qualified.

The ratings statistics of Lao Mei are different from those of Huaguo.

They counted the number of viewers first, and then the ratings of the 18-49 age group.

For example, this time "Friends" will replace a drama "Midnight in Los Angeles" that has just been confirmed to be suspended, and this drama is already in its second season.

The first season of "Midnight in Los Angeles" had a rating of 3 million viewers in the first season, and the rating of the 18-49 age group was 0.7. This result can be said to be a pretty good result in the late-night file, so NBC will renew it for a second season.

But apparently, "Midnight in Los Angeles" has not been able to continue the trend of becoming more and more popular.

The first episode of the second season of "Midnight in Los Angeles" has only 1.8 million viewers, and the ratings of the 18-49 water age group are only 0.4, which can be said to be seriously lower than the ratings of the first season.

Because of the record low in the show's history, since then, the ratings of the second season of the show have remained in such a sluggish state, and as a result, it happened to be stopped last week.

Late-night files have both advantages and disadvantages for "Friends".

The disadvantage is self-evident, that is, the late-night schedule is certainly not a good schedule.

But there are also advantages, that is, "Friends" has more trial time, if it is put in the eight o'clock file or the nine o'clock file, or the 10 o'clock file, then once the ratings of the first two episodes of "Friends" cannot meet expectations, then NBC will definitely not give more time.

Today is the day of the premiere of "Friends", and although NBC has given a little bit of promotion resources, it is only a little bit.

At present, NBC is currently broadcasting two dramas tonight, one is the superhero series "Blue Arrow" and the other is the crime drama "I Am Not Guilty".

Both dramas are sequels, and although the ratings are not bad, they are not NBC's trump card.

Tonight's "Blue Arrow" has a viewership of 12 million and an audience rating of 3.3, which is not bad.

The other "I Am Not Guilty" fell below the 10 million mark, with only 8.2 million viewers and a rating of 2.1, although it was unsatisfactory, it was also up to standard.

Under normal circumstances, American dramas are broadcast weekly, one episode a week, and one season is finished, if the ratings are lower than 2, most of the time, the sequel will not be rescheduled.

Of course, the ratings requirements for late-night files are relatively low, and generally as long as the average rating is higher than 1, you can continue to book.

The premiere of "Friends" is coming very quickly.

As a result, in the absence of publicity, without the joining of big-name celebrities.

The premiere of "Friends" didn't create any miracles, but it still surprised NBC a little.

With a premiere rating of 1.8 million and a rating of 0.4, yes "Friends" replicated the premiere ratings of the second season of "Midnight in Los Angeles."

But "Midnight in L.A." is the second season.

Of course, this is not a good result, but it is not too bad.

And the next day, there are not too many comments on "Friends", but, interestingly, they are all praise.

"NBC's late-night show 'Friends' is interesting, at the very least, it's not about superheroes and crime anymore. ”

"'Friends' is really good, I fell asleep laughing last night. ”

"Although there are no special effects, no superpowers, and no high-tech and intelligent like crime investigation, it can be said that this is a very daily drama, but it feels good, at least it can make me feel good before I go to bed. ”

"NBC's new drama is very distinctive and interesting, although there is nothing exciting about it, and it is not so seductive in the main plot, but this kind of short drama makes people very relaxed after watching it, not bad!"

Most of the evaluations of "Friends" are, very relaxed, very warm, very daily, etc.

There is nothing super high, and the response can be described as mediocre.

Although most American dramas are weekly, there are exceptions. That is some trial dramas in the late-night file, especially short dramas like "Friends", because an episode is almost half an episode of an ordinary American drama, or even shorter, so, sometimes, it will be broadcast for two days in a row.

This is the case with "Friends", after the first day of the premiere of a trial episode, although the ratings are not high, but the evaluation is okay.

In addition, it is not a hot period now, so "Friends" will be renewed late the next night.

As a result, the curve of the ratings increase of "Friends" the next day was very interesting and can be said to be somewhat unexpected.

The second episode of "Friends" was broadcast the next day, and the viewership nearly doubled to 3 million viewers, and the ratings reached 0.7!

The key is that in terms of audience evaluation, it is obviously a lot more than on the day of the trial.

"The new NBC drama I watched with my old friends, although there are no special effects, no strong protagonist halo, and no superpowers, but it is very cheerful, and it is very warm, and you can even find some shadows in our lives. ”

"This new drama introduced by a friend is very fun!"

"It's very cozy, although there is no main line, but it is very everyday and relaxing. ”

"It's very good-looking, although let me say where it looks good, I can't say clearly, but the characters in it are all impressive, they are all very funny, and I envy the way the people in it get along. ”

Such a ratings trend, as well as praise, made the people in the market research department of NBC a little surprised.

Because it's so weird.

Many dramas, whether they can be popular or not, have basically shown signs as soon as they start broadcasting, but this "Friends" is too strange.

Although some people think it looks good, they can't say what it looks like.

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