Chapter 67: Touch
On the other end of the phone, Yang Li leaned back on the back of the chair and said with a wry smile:
Because Cai Fan's first single is also going to be launched, the time is set for the 15th, and several singers who also released singles or albums on the 15th have changed their launch dates and don't want to fight against Cai Fan. ”
"Is Cai Fan so terrifying, do you need to deliberately avoid him?" Lin Xuan raised the corners of his mouth slightly and said with a smile.
Yang Li shook his head and said, "Teacher Lin, we are all people in the industry, and I won't tell you those official words, we all know the quality of those little fresh meat songs, and we will definitely not be able to impress you and me."
However, the quality of the songs is one thing, you must not underestimate the influence of these little fresh meats, I don't know much about the current fan circle culture.
But it turns out that the fans of those little fresh meat are indeed very strong and cohesive, and when they are launched together with his first single, they will definitely suffer in terms of sales.
Why did several singers who originally set their release dates temporarily adjust their time? In fact, everyone didn't care so much about Xiao Xianrou's album before.
But a popular traffic artist before, after the song was launched, he instantly grabbed all the layout, occupying various hot spots on Weibo, so that the exposure of other singers who released albums at the same time greatly reduced, and the exposure of album sales is of course very important, the exposure rate was crushed, the album sales were several percent lower than expected, and the audition list was also completely crushed.
Only then did everyone know how powerful Xiao Xianrou was, and they didn't want to bump into them. ”
Lin Xuan nodded clearly, this is like a reason why when the movie is released, everyone is reluctant to collide with Stephen Chow and Wu Jing's movies.
Yang Li smiled bitterly: "So, at present, the king and queen of heaven with the vast national degree in the music scene are not out, and Xiao Xianrou is simply like entering a no-man's land, and whoever is facing him head-on will be a little stunned."
"However, now is the low ebb period of Chinese music creation, and those kings and queens have not released albums for a long time. ”
Lin Xuan was silent.
This is very similar to the situation in the last world, where Jay Chou was born at the beginning of the 21st century, and at the same time, a large number of outstanding singers such as Lin Junjie, Wang Leehom, Sun Yanzi, Zhang Shaohan and so on were born, which was a peak period of creation.
After 2010, Chinese music fell into a low ebb, Jay Chou's album release speed is getting slower and slower, Faye Wong has not released albums for many years, and the music scene has completely changed.
Every creator has his own peak period, when he is extremely creative, he writes songs very quickly, and the quality is very high, but God will not give him talent and talent forever.
After his peak, he will inevitably fall into a low ebb, and it will be difficult to write satisfactory songs, and it will take a lot of time to grind and accumulate slowly, unlike before, as if God grabbed his hand and could often create amazing works.
This is an unavoidable law of creation, and almost no master can escape, so after the peak of creation, the speed at which those kings and queens release new albums will become slower and slower, not because they don't want to, but because they can't do it.
The Beatles are like this, Bob Dylan is like this, Cui Jian is like this, and Luo Dayou is like this, no one can beat time.
Lin Xuan sighed in his heart, put those chaotic thoughts behind, paid attention to the problem in front of him, and frowned: "So, the music scene is already the world of those traffic artists." ”
"At present, in this era of entertainment to death and fan economy, traffic artists have a large number of loyal fans, and the most important thing is that they are willing to spend money for idols, and they can naturally thrive in the music world. ”
"It's a mess. Lin Xuan commented.
"That's no way, those of us who make records, in addition to making money, of course, we also want to make records that can stand the test of time, which is also a source of achievement, and I hope everyone will devote themselves to making quality music. ”
Yang Li said: "In fact, there has never been a shortage of people in the music industry who really make music seriously, but their exposure is far less than those traffic artists, many people who make music seriously are still relatively high, and they are not willing to go on variety shows or be exposed, so the people who follow them are always those die-hard fans, and those high-quality songs cannot be widely spread." ”
Yang Li sat on the chair, looked at the ceiling, sighed and said:
"The music scene needs a real superstar so much, it's been waiting too long, and it needs a strong person to come up and hold up the situation and reverse these unhealthy trends. ”
Speaking of this, Yang Li suddenly changed his words and said:
"Mr. Lin, you exploded on the Internet a while ago, which caused widespread discussion, your creative talent is obvious to all, if you can always create such high-quality songs, I think you are very likely to become such a superstar and open another golden age of Chinese music. ”
Lin Xuan smiled slightly, didn't say anything, and said: "Mr. Yang, my current songs are also very popular on the Internet, so Cai Fan and I bump together, I'm afraid it's not a good thing for him." ”
Yang Li snorted: "Mr. Lin, in fact, before I called you, I had already communicated with the general manager of Cai Fan Entertainment Company, and the other party did not say it explicitly, but the meaning revealed in and out of the words was obvious, that is, Cai Fan is not afraid of anyone!"
We have to worry about the impact on the sales of the single, and we can delay the release date of the single like several other singers. ”
"He is very confident in Cai Fan. Lin Xuan raised his eyebrows, took a sip of water, and said.
Yang Li snorted coldly:
"Of course he has confidence, everyone is a clear-eyed person, who doesn't know who's situation.
To put it bluntly, Cai Fan's songs are basically his fan base that will buy them in order to support idols, and ordinary people rarely like his songs.
Therefore, even if Cai Fan and the king and queen release an album together, it will not have a great impact on him, because he is different from other singers, other singers want more people to hear their songs, and then buy the album if they think it is good.
But Cai Fan's fans pay very much attention to him, and the fan group has long been building momentum for the album, no matter whether the album is good or not, it doesn't matter to the fans at all, the fans will buy it.
Their company knows this very well, and they also know that Cai Fan's album is, to put it bluntly, the fan group is self-congratulatory, and passers-by from the outside world will not buy it at all, so they don't think about affecting those passers-by, so they are not afraid of colliding with you and affecting sales. ”
Lin Xuan was suddenly happy, and after thinking about it, it was really like this.
For some professional singers, it is to conquer the audience through their works, and traffic artists are to please fans with their personalities.
For fans of those traffic artists, what they like is the overall character design of the idol, how the idol is good, everything is right, whether he likes his songs or not, whether he will listen to them after buying them, just buy it.
Yang Li proposed: "So, Mr. Lin, for the sake of album sales, let's postpone the launch date by a week to avoid the limelight." ”
Lin Xuan smiled slightly, touched his chin, and said: "Everyone is afraid of traffic artists like tigers, I still don't believe in this evil, the single was launched as scheduled, let me touch him."
A few of my songs should have been exposed a long time ago, as long as the news spreads, people who like it will naturally buy it, and I am confident in the quality of my songs. ”