1725 Breakthrough Progress

Andre's fingertips slowly rubbed the edge of the coffee cup, the slightly hot temperature was a little sharp, but it was able to keep the fingertips sensitive, gently stimulating the brain and keeping the mind active.

His overall view is better and more ambitious than Lan Li, from the confrontation between Lan Li and Harvey, from the confrontation between Lan Li and Diesel, but he can see the overall situation of the entire film industry:

Why is it that Lan Li is just an actor, but he can dispatch all the major film companies? just because of the box office? just because of EGOT? just because of his talent?

These are important factors that cannot be ignored, but they are not the key reasons.

In the final analysis, Lan Li still made full use of the situation of mutual checks and balances and competition between major film companies, and keenly captured the entanglement of interests in the Oscar awards season, creating more uncertainties in the original competition pattern of the major forces, and then forming a situation of confrontation, and finally through the constraints of the film company, he completed the suppression of Harvey and Diesel, and even kicked Diesel out directly.

But from this, we can see the lack of the overall pattern of Lanli: going around in circles, but just to let Diesel out, this is really too petty!

Of course, Lan Li was originally just an actor, and all his energy and talent fell on acting, and if Lan Li was forced to become the CEO of Sisyphus Films, trying to win more benefits in the wrestling of the entire film market, it would be a real tyranny.

Therefore, let Lan Li give full play to his talents and talents, and leave the struggle of the higher pattern to the professionals.

In a short period of time, Andre's mind has been turned upside down, from Diesel and Harvey, all the way to the Sony Classics and Sundance Film Festival, and finally to the next stage, while Lan Li has always sat quietly next to him, enjoying a moment of early morning leisure.

"Are we really going to get involved in distribution?" Andre finally spoke, but his thoughts and topics had already jumped to the clouds, and Lan Li couldn't keep up with the speed, where the hell was this? Didn't they just talk about Harvey and Bob? And how to lure Universal Pictures into the game? How did it suddenly become a release?

Lan Li didn't rush to respond.

Andre continued, "Sony Classics has nodded in agreement, signing a two-year partnership agreement to work together on productions with an investment of less than $100 million, and the contract is now with Matthew. If nothing else, Sundance will be officially signed after the curtain falls. ”

The reason why it is a work of "less than 100 million US dollars" is because Sony Classics is an independent label, and their main distribution channels are for the awards season and art theaters, and they do not have the ability to distribute large-scale commercial films, which is the job of Sony Columbia Pictures, that is, the cooperation between Sisyphus Pictures and Sony Classics still revolves around small-budget independent films.

Of course, Sisyphus Pictures is just getting started, and although it is now well funded, it is impossible to start filming a big investment project recklessly, and the Sony Classic partnership is the best choice to open up the situation at the moment.

Andrei did not elaborate on the specifics, but it is worth mentioning that Sony Classics has made very pleasing terms of cooperation. can be compared with the cooperation between Legendary Pictures and Universal Pictures in the first half of the year, Sony Classic is even better, giving Sisyphus Pictures more advantages in terms of dividend ratio and power distribution.

Cause?

The undefeated myth of the industry and Andre represent the intervention of the European aristocracy, all of which make Sisyphus Pictures unique and irreplaceable, and Sony Classics once again showed a rare boldness, finalizing the partnership as quickly as possible before major competitors such as Twentieth Century Fox, Warner Bros. and Paramount made a move.

The sincerity of Sony Classics has already paid off:

The craze for online viewing on YouTube, as well as the frenzy of praise for "Burst Drummer" at Sundance, also strengthened their sincerity in cooperation.

It is now certain that "Nightcrawler" will be the second work of the collaboration between the two parties.

"On the Sundance side, I had a private party yesterday. Robert wants us to set up a fund to support more independent films, and he wants to help us build a distribution channel so that we can have more interaction with Sundance in the future. Andrei again briefly introduced.

In just a few weeks, the layout of Lanli has made a breakthrough, and Sisyphus Pictures has also initially opened up the situation.

But Andre's consideration is slightly different, "Our cooperation with Sundance can be carried out slowly, not necessarily involving interests, but more about building a reputation, just like Sundance, when all independent artists want to shoot their own works in the future, the first thing that comes to mind is Sisyphus, and this is the purpose." ”

"However, I don't think it's necessary for us to set up our own distribution channels. In addition, we can also sign an additional cooperation agreement with Sony Classics to set a number every year, requiring them to complete the release in art theaters no matter what they want, regardless of the profit or loss. ”

"That's enough. Is it really necessary to establish our own distribution channel through Robert Redford?" Andre lowered his voice and voiced his concerns and concerns in a soothing and calm tone, unaware of the fact that the other patrons who came and went around in the public environment of the cafΓ© were not in the slightest aware that something important was being discussed to change the structure of the industry.

Lan Li was not surprised by such an argument, but asked rhetorically, "Like Steven Spielberg's dream factory?"

DreamWorks, the dream of all independent film companies, without the interference of Wall Street capital, and with all their passion, has led them to produce many amazing successes, but at the same time, they have also made many puzzling failures.

Because of the lack of distribution channels, successful works must divide more interests, failed works must take more risks, and at the same time lack sufficient cash and capital chain support, and finally DreamWorks has no choice but to step by step towards a desperate situation, announcing the end of a dream in the era of profit first.

"We are different from them, they have made a large number of commercial films, and the profit dividend ratio is higher, and the rate of return is higher, while we are currently only focusing on independent works, building a system through our own distribution channels, and all the risks need to be borne by ourselves, not to mention the cost of establishing channels, which also means less income from success and higher cost of failure, not to mention ten years, we may not even be able to hold on for five years." ”

"Unless we can succeed in every production. Andre looked at Lan Li with a smile in his eyes, throwing all the pressure on Lan Li's shoulders.

The history that Lan Li knows will end in 2017, which means that he can only "predict the future" for the next three years, after which he can only rely on his intuition to complete his judgment, and cannot guarantee the 100% success of the work.

AndrΓ© was right to be worried, but Lan Li had other ideas.

"Distribution channels, not only theatrical channels, but also streaming channels, what do you think?" Lan Li lightly threw out a heavy topic.

Andrei did not speak, but cast a puzzled look.

"I mean, we're building a whole new distribution channel. Some productions are theatrical, such as 'Gravity', but others are suitable for online viewing, such as 'Detachment'. We can arrange different forms of distribution according to the nature of the work. 'Detachment' can be the first to be released in art theaters, and after accumulating enough word-of-mouth, skip the videotape rental market, go directly to the online broadcast, and then make a profit through streaming. ”

This comes back to the Netflix mode, where the quality of the work is not the most important, but the entire huge library of works is.

"That's why you pulled Robert and the Coen brothers into the game?" Andre didn't have Lan Li's future knowledge to back him up, and he needed a little time to digest the current situation, but he was still keenly aware of the clues from Lan Li's actions.

Lan Li nodded and agreed, "Now all the works on the market can't get rid of the tights of summer superheroes and the tights of the Oscar statuettes in the awards season, the content and form of creation are getting narrower and narrower, and the types of movies allowed on the big screen of the theater are becoming narrower and narrower." Sundance's independent directors needed a showcase platform, and our streaming channels needed content. ”

This is also the reason why more and more big-name directors and big-name actors are returning to the small screen.

Simply from the perspective of the development curve of the times, the big screen is subject to the influence of the box office market, the creative content is becoming more and more monotonous and more and more limited, superhero movies and series have gradually completed the domination, and the living space of directors such as David Fincher and the Coen brothers is getting smaller and smaller.

But the small screen and online streaming did not have such an impact, because the audience was wide and free, which also gave them more room to create, and in the following years, the artistic form of television and online media was becoming more and more prosperous, and the explosion in the number of outstanding TV series was in stark contrast to the obvious decline in the quality of the Oscar best picture.

"Robert and I both want to leave a pure land for artistic creation, and since the big screen doesn't work, online streaming has become the best option, and this is also an important feature of the Internet age, isn't it? ”

Lan Li threw out the killer feature of the entire layout.