Chapter 1144: Screening

Although Li Zhongzheng usually doesn't pay much attention to these things, it doesn't mean that he is a fool, some things, he sees them very clearly, but he is too lazy to pay attention to them.

Why is Li Zhongzheng sticking to Zhengyang Film and Television?

On the one hand, it is because he knows his attitude and cycle of making films, and if he is in other film companies, even if it is a director of his level, he will also encounter many constraints.

Yes, no one would want to make such a large investment and make such a long-term investment.

On the other hand, it is interests, Li Zhongzheng is also the major shareholder of Zhengyang Film and Television, and being his own boss and working for others are two concepts.

Other prolific directors may be able to get more benefits by joining other film companies, but he can't.

Therefore, Li Zhongzheng has never left Zhengyang Film and Television.

Of course, in addition to movies, he doesn't pay much attention to other aspects.

On the one hand, he needs to be responsible for the investor, and on the other hand, he also wants to see his efforts for more than five years bear fruit.

He definitely won't do anything that hurts both sides.

Although he is not familiar with Lin Xiao, he knows Lin Xiao's strength, and it can be said that in business, no one in China can beat him.

He can tolerate Cao Yang's wild words because it is beneficial to the promotion of the movie itself.

But this is just a strategy, not what he really wants to see, Lin Xiao's movies and his own movies are head-to-head.

It's not that I'm afraid of losing, it's that there's no point in it.

On the contrary, because of the two super blockbusters, the box office that should have been higher will be squeezed out.

Li Zhongzheng is not young anymore, and he doesn't take his false name so seriously, besides, even if he wins, what if he wins? Lin Xiao is still the same Lin Xiao, and he Li Zhongzheng is still the same Li Zhongzheng, and there will be no change at all.

However, he didn't expect that Lin Xiao actually threw out an animated movie, which made him have some interest in this animated movie.

He is not like Cao Yang, who does not take animated movies as a serious dish.

The commercial miracle created by "Kung Fu Panda" back then can be said to be well-known, and animated films, to a certain extent, once successful, can obtain benefits that are far greater than live-action movies.

It's ridiculous that his old partner doesn't take animated movies seriously at all.

The schedule of "Robot Wall-E" has been set, speaking of which, Lin Xiao also has to thank Cao Yang, if it weren't for Cao Yang's big words, the popularity of "Robot Wall-E" would not be so high all of a sudden, and it would not be noticed by countless people all of a sudden.

The big animated movies that Sanle Animation really produced before were highly recognized, in fact, strictly speaking, there were only two series.

The Kung Fu Panda series, as well as Despicable Me!

In fact, animated films don't have too many means of publicity, there is no way, compared with live-action movies, animated films do have disadvantages in this regard.

So "Robot Wall-E" takes the conventional way of publicity, that is, screening!

For a movie, there are of course good and bad, which is a great test of a movie's reputation.

The screening rules of the Chinese film market have long been perfected, and Lin Xiao is naturally very confident in the reputation of "Robot Wall-E".

Unlike Cao Yang and some people who look down on animated movies, this time the animated movie is Sanle's animated movie.

Moreover, the animated movie "Robot Wall-E" this time is obviously not the previous IP anime movies such as "Peppa Pig".

In China, in terms of current animated films, fans recognize that only Sanle's animated films are worthy of being animated films, and the animated films of other companies are much worse.

Cao Yang didn't expect that he would actually promote others, and he expressed very high expectations for the upcoming release of "Robot Wall-E" on the Internet.

Many people have not forgotten the amazement that "Kung Fu Panda" brought to everyone, nor have they forgotten the cute and cheap Minion of "Despicable Me", which swept the Spring Festival stalls.

Anyone who likes animated movies will keep an eye on "Wall-E the Robot".

Even with many viewers, "Arrow of the Sun" despised "Robot Wall-E" as an animated movie, then it would definitely fall big at that time.

In mid-May, "Robot Wall-E" opened a special screening.

Beijing Lingxiao Pavilion International Cinema.

An elderly man wearing a hood walked into the theater.

Probably Lin Xiao himself would not have thought that Li Zhongzheng would secretly come to watch his animated movie.

Strictly speaking, "Arrow of the Sun" and "Wall-E the Robot" can be said to be opponents.

Li Zhongzheng sat down, and the film quickly began to show.

For Li Zhongzheng, watching animated movies is actually relatively novel.

After the beginning of the movie, one picture flashed after another, making Li Zhongzheng's eyes widen, it turns out that domestic animation technology has been able to reach such a level.

It was a beautiful cosmic starry sky, and it seemed that every frame of the picture could be screenshotted and kept as a desktop wallpaper.

The starry sky of the universe gradually disappeared, replaced by a sky of dust and mountains of garbage.

A line of font appears on the screen: "Earth, 2700 AD......"

Then, the robot WALL-E appeared.

Its appearance is very interesting, bang, bang, crunching machine running sound from far and near, only to see an earthy yellow rusty old robot sorting out the garbage, this robot has a pair of glasses in its eyes, its body is a cube of garbage bins, and it walks by a row of small tracked gears like a mini tank.

Interestingly, along with the robot, there is a cockroach!

The cockroach is supposed to be a disgusting creature, but because of the processing of the animation effect, coupled with its loving interaction with the robot, the audience not only does not feel annoying, but also finds it very interesting.

At the same time, such an opening also made many audiences, including Li Zhongzheng, question, the huge area, deserted, only mountains of garbage and robots and this cockroach, why is this?

Where have all the humans gone?

What kind of story is this "Robot Wall-E" going to tell?

The beauty of an original film is that you can't guess what the story is about, which is very different from an adaptation.

Soon the audience understood that the original 2700-year-old earth was only left with garbage and robots, this robot is referred to as WALL-E, which is a low-level robot made by a robot company and is responsible for cleaning up the earth's garbage.

At this time, humans had already settled on alien planets, leaving behind free-roaming WALL-E robots, intending to spend hundreds of years cleaning up the earth.