The fourth issue of "Longing for Life" hit a new high, and the ratings directly broke 2, and even the ratings of the rebroadcast in the afternoon of the next day remained above 1.5, which shocked everyone and made advertisers very satisfied, the money was well spent.

If Longing for Life continues this crazy momentum, the advertising price of the second season will soar to a terrifying status. At present, the most expensive advertisement on CCTV is a set. This is something that can't be helped, CCTV has a natural advertising advantage, and the demonic news has long been deeply rooted in the hearts of the people, and the advertising space in just a few seconds starts with 100 million yuan.

However, the emergence of "Longing for Life" will completely break the monopoly of CCTV. Although there is still a big gap between the two, it is already amazing.

"Longing for Life" with an advertising revenue of nearly 400 million yuan, everyone in the industry fell under their jaws, and a variety show that was born less than a month ago would have such a strong ability to attract money, which made countless TV stations ready to move.

Each David TV has begun to study the model of "Longing for Life" and is preparing to shoot its own reality show.

Of course, the smartest is still Pomodoro.

They got in touch with Wang Xiaobai directly through Xiang Ling, and the producer of the TV station came to the door in person to discuss cooperation.

"Xiaobai, although our tomato station is not as rich as CCTV, it is also one of the best in the local station, and the cooperation between the two of us will definitely create greater influence. And you can rest assured, although we are also a state-owned enterprise, the system is not as rigid as CCTV, and the internal is also very harmonious, so you have a lot of authority to control. ”

The person from Tomato Terrace is Wang Xiaobai's old acquaintance - Hong Taoliu, the two had some intersection when Wang Xiaobai participated in "The Strongest Singer", Wang Xiaobai at that time could only be regarded as a newcomer who had just emerged, although he was famous, but the status of the two was not equal, and the relationship was not intimate.

But time has passed, and Wang Xiaobai has become famous under the bed with his own efforts.

The youngest member of the 2 billion directors club, the 100-fold return on investment maniac, and the newly added title of "Father of Reality Show", any one of them is an eye-catching existence.

So in this negotiation, Hong Taoliu's attitude was very flat, and he didn't be arrogant to Wang Xiaobai because he was standing on the tomato platform behind him.

This is the most practical benefit of the rise in coffee seats.

Wang Xiaobai was not very interested in what Tomato Terrace said.

"Longing for Life" has already recorded 200 million for him, plus advertising placement, and has also collected 100 million, and the exclusive online screening rights of the first season of "Longing for Life" have also been sold, 100 million in ten years.

With an investment of 20 million, a return of 400 million, and a net profit of 20 times, it is almost time to catch up with the movie.

He is not short of money now, and he doesn't want to work so hard anymore.

Otherwise, he would have started working on new movies a long time ago.

He said: "Producer Hong, with the popularity of "Longing for Life", everyone knows the three axes of my three boards. With the strength of your station, it is not a problem to independently produce a popular reality show. I really don't have any good reality show ideas at the moment. ”

"Xiaobai, don't you always be so modest, who doesn't know that your Xiaobai has the most ideas? If you all say that you have no ideas, then all the reality shows that are being established across the country are all a joke. Hong Taoliu did not give up and continued.

"Producer Hong, you think too highly of me, I really can't do it, I really don't have any thoughts about reality shows anymore. He said helplessly, and then said: "If you have to say that there is, it's just some immature ideas, such as finding a few people and getting something called "Extreme Challenge", the content is also very naïve, full of immaturity and loopholes." ”

"To put it simply, it's to find six people as regular guests, take the name of the Extreme Men's Gang, and each of the six people has their own personalities. For example, find someone who looks smart, play the role of a god operator in it, and be able to reason out about the various links that appear in the show by yourself and show the strongest brain. ”

"Let one person play the king of single brushes, don't care about the task or anything, just play by yourself, pit your teammates, and if you can't solve the task, you will rely on robbing other people's ...... all the way"

"You don't need to be smart enough to get a little fresh meat, just be handsome enough to attract ...... fans"

"If you make another drama, you can act, and you will ...... something"

"Get another gas bag ......"

"The Last Man ......"

Crackling, he was talking alone for ten minutes, Hong Taoliu couldn't insert a word, he was listening carefully like a student, and the more he listened, the more shocked he became.

That's it, you told me that you ran out of all three axes on the reality show?

I think compared to this program that has not yet been established, "Longing for Life" is an immature test of the waters.

If you follow Wang Xiaobai's idea, this will be a more interesting reality show than "Longing for Life".

No, you have to find him to get a reality show, and you have to do it at a big price.

Although Wang Xiaobai talked about all the characters of the six people, he didn't know what to do about the specific links, and he had no clue. Even if you reluctantly find a screenwriter in the station to get it, you will only end up with a four-way dislike, and a good super-S-level variety show will be ruined.

The reason why Tomato TV has become the top TV station in the country over the years, and sometimes it can even overwhelm CCTV, is because of courage.

"Originally, I wasn't so eager to invite you to do a reality show, but after listening to what you said, this reality show must be done!" Hong Tao Liuyi gritted his teeth and said:

"You wait until I'm done before you decide. Let's change the cooperation plan, don't learn from CCTV's contract for independent TV program producers, and directly fund and register a new studio with the two of us.

And I would like to assure you of a few things: first, this studio only exists to shoot new reality shows, and when filming ends, the studio is put on hold until the new season starts; second, the new studio, Tomato will not arrange anyone else to come in except for a financial and a producer who doesn't do anything; third, Pomodoro only has voting rights and regulatory rights, not decision-making rights. What the show wants to shoot, how to shoot it, who to shoot it, and how much budget you have, it's up to you to arrange, and no one cares about you. ””

"Doesn't that mean I can just hack money?"

Hearing this, Wang Xiaobai boiled.

He suddenly thought of his original intention of making a movie, wasn't it just for the black money?

But who knew that patting and patting himself became an investor, and black money became difficult.

So all of a sudden, he was boiling, and the words in his heart were directly spoken.

Hong Tao's six faces were dark, although this is to facilitate your black money, but you say it so openly, I am embarrassed.

Wang Xiaobai also found out that he had said the wrong thing, and said seriously: "I'm just kidding, Producer Hong didn't take it seriously, right?"

Hong Taoliu smiled and said, "Of course not, what I blurted out was the truth." ”

Hong Taoliu regretted it after speaking, how did he get infected by this goods, and I also said what was in my heart?

“……”

The atmosphere was weird.

The two of them stared at each other, and Wang Xiaobai scratched his head for a long time, and said, "The weather is good tonight, look at the dark clouds......"

"Yes, it's pretty good, the sun is also very round, is it the fifteenth day of the lunar calendar today?"

“……”

The two of them talked to themselves, and finally fooled the matter.

"Xiaobai, do you have anything else to mention about this studio plan?" asked Hong Taoliu.

Wang Xiaobai said: "No, Hong Production, our Xingchen Sea is a small company, and a "Longing for Life" is about to drain us, how can we have spare money to register a new studio." ”

"You don't coax me, but I know that you have sold 400 million TV commercials alone, and 200 million will be distributed to you, and this is not counting advertising placement and online screening rights. Hong Taoliu said angrily.

"That's right, but the money is literal, and it's not certain when the money will be paid. Wang Xiaobai said pitifully, and began to show his acting skills, crying all kinds of poverty: "Red Producer, you don't know how expensive firewood, rice, oil, and salt are at home." My company looks small, but there are more than 100 people of all sizes, and people eat horses every month, plus there are film and television projects to start, and money is needed everywhere. The landlord's family has no food left. ”

"Don't talk nonsense, this matter is decided, the registered capital of the new studio is a total of 50 million, the two are evenly divided, and the shares are equally divided. Hong Taoliu didn't care about him, looked back at his wrinkled face, softened his tone, and said, "But considering the small size of your company and the ability to make money, your money can arrive later." If it drags on for a year and a half, then it can only be deducted from the dividends. ”

Wang Xiaobai quietly gave Hong Taoliu a thumbs up in his heart, look at others, this is called atmosphere, on the surface, he said that he wanted Xingchen Dahai to invest 25 million, but he gave a year of payment time. I don't know if it's a white wolf that makes the stars and the sea and the sky glove.

If it weren't for Hong Taoliu's surname Hong, Wang Xiaobai would have suspected that he was Hong Taoliu's illegitimate son.

Hey, isn't it ......

？！

Looks like we're going to have to call home and ask.

In this way, Wang Xiaobai was forced by Hong Taoliu, and a new empty glove white wolf operation began.

At this time, although Wang Xiaobai sat firmly on the throne of the "father of reality show", when "Longing for Life" was praised by the media and industry peers, a new wave of black Wang Xiaobai's activities began.

On June 3, Jiangcheng Daily highly praised "Longing for Life" in the entertainment section of the supplement, but criticized Wang Xiaobai, saying that Wang Xiaobai is in vain as the leader of the new generation of Chinese film directors, and can only be praised, not criticized. After being criticized by countless media for "Charlotte's Troubles", there is no news of a new film project, and he is not worthy of being the leader of the new generation of directors of Chinese films.

There is no reason for this scolding, Wang Xiaobai doesn't know how he provoked Jiangcheng Daily, and it seems that he feels uncomfortable if he doesn't scold him a few words every month.

Subsequently, several media hacked Wang Xiaobai together.

This is nothing, the key is that on the cusp of this storm, a veteran director of Xiangjiang openly accused Wang Xiaobai in a talk show, which completely ignited this nameless fire.

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