Chapter 323: Publicity and Distribution (2/3)

Domestic film festivals and award ceremonies always have a fixed process, and the leader delivers a speech.

The Northern Film Festival is not exempt from vulgarity, the mayor, the director of the General Administration and even the president of the Venice Film Festival, Marco Muller...

And that's not all, there's still the opening show!

Dance, song and dance...

Coupled with the host's recitation and the party-style program, it makes people feel like they are in the Spring Festival Gala.

The most important thing in a film festival is, of course, the movie, why all the bells and whistles?

In a trance, I seemed to hear Lao Bai's famous words: I can't dance, you can't fight. Fight is steady, accurate and ruthless, what's the use of pulling all these bells and whistles?

Zhang Junsheng was a little speechless when he was in it, but he still mentally hinted to himself: This is Chinese characteristics!

We want to make a film festival unlike any other country!

finally got through the process, and finally it was the turn of the movie to be screened, and a group of people got into the car and went to the screening hall...

There is no way, the place where the opening film is screened is several kilometers away from the Temple of Heaven Park...

……

As the opening film, "Tangshan Earthquake" naturally attracted the attention of many leaders.

Dozens of people from the committee, including guests, were all placed in the front row of the screening room, in addition to the media reporters in the middle row, and the back three rows were the seats of ordinary audiences...

No way, the hall of 600 people is already the largest screening scale provided by Beiying Energy Conservation!

There is no cinema palace dedicated to screenings...

The two-line narrative of "Tangshan Earthquake", a combination of literary drama and special effects, is to reveal the spirit of human self-help in the face of disasters, and of course, to promote the fearless sacrifice spirit of the PLA uncle.

118 minutes, the end of the movie.

The scene resounded with long-lasting applause...

The host Jingwei's voice rang out: "There is a film director Zhang Junsheng below!"

"Starring Zhang Guoqiang, Yan Bingyan!"

Originally, the presiding committee wanted Zhang Zifeng to also enter, but Zhang Junsheng refused...

If you look at it in terms of scale, "Tangshan Earthquake" is at least PG-13, and it is inappropriate for an eight-year-old girl to appear on such an occasion.

"We have just experienced a baptism of hearts, and I believe that everyone's hearts are heavy, but they are very warm. Let's give a round of applause to all the creators again, thank you for bringing us such a spiritual journey.

The audience continued to applaud...

"Is there anything you'd like to ask on the spot?" Director Cameron?"

The white-bearded Cameron is the biggest big name in this year's Beijing Film Festival, and the card god is a true god everywhere!

Of course, the main purpose of his participation in Beiying is to attract investment for his 3D technology company, and he doesn't care about the Beiying Film Festival at all.

Therefore, his question is very in line with his logic: "I don't evaluate the movie itself, director Zhang Junsheng has always been a director I particularly admire! Why not use 3D?"

Zhang Junsheng originally thought that he wanted to ask some great question, but it was actually a special effect...

Answer: "... Because the existing 3D technology is not enough to solve the light problem, most of "Tangshan Earthquake" is a night scene, and I can't ignore the movie itself for the sake of technology!"

"I have two missions this time, the first is to participate in the film festival, and the second is to introduce the latest 3D technology to Chinese filmmakers. ”

Whitebeard immediately turned his head to popularize his mission: "My partner Vince and I set up a company specializing in the development of 3D technology. I've always been of the view that 3D technology should be shared, not monopolized. Chinese films are in a special period, and the expansion rate of the market and cinema chain is amazing, and it will soon catch up with Europe and the United States. Moreover, the Chinese market is very welcoming to 3D movies and digital films. ”

Hearing this, Jingwei finally couldn't help it, and interrupted a little rudely: "Mr. Cameron, you are a very successful director, and our film industry is entering a stage of rapid development, what advice do you have for Chinese films?"

Whitebeard smiled hoarsely and said: "I don't think there are any shortcomings in Chinese films, the acting, directing, costumes, and design are all first-class, but there is a lack of cutting-edge technology, such as the full virtual set in "Avatar", maybe China can't do it." We hope that more Chinese filmmakers can cooperate with Hollywood in special effects. I will fully support all Chinese films. ”

Everyone here understood that this person was here to sell goods, and he was not sincere at all.

We wanted him to talk about movies, and all he talked about was 3D...

……

At the end of the premiere, Zhang Junsheng was interviewed by the media:

“… I know that maybe hiring the "Avatar" team can achieve perfect 3D technology, but it is impossible for Hollywood special effects companies to leave the best special effects staff for Chinese films, because when they take over your work, they are also taking on Hollywood blockbuster special effects at the same time. ”

"So, don't be superstitious about foreign special effects, they can do it too!"

"Of course, I knew that I might be able to achieve 3D night scenes for double the money, but Tangshan Earthquake is not a simple special effects blockbuster, so when the special effects team met my requirements, I was very satisfied!"

"The total cost is less than 350 million, mainly because of the amount of money spent on overseas promotion, almost doubled..."

"At the box office, I'm not particularly worried, what I think now is whether the audience and the people of Tangshan will like this movie. ”

……

Frankly speaking, Zhang Junsheng is a little worried about the huge momentum of the Beijing Film Festival, will the print media not report "Tangshan Earthquake" at all?

And it turned out to be exactly what he expected.

The next day's paper media reports were all about the Beijing Film Festival, and there was no mention of "Tangshan Earthquake"!

"Hit the North Film Festival, the male gods and goddesses you want to see are here!"

"The grand opening of the first Beijing Film Festival, Cameron praises the milestone of Chinese films!"

"The opening of the Beijing Film Festival, Sino-foreign co-productions have become the focus of attention. ”

"Chinese and foreign superstars gathered, and the opening ceremony of the Temple of Heaven was brilliant. ”

Sadly, I should have known that I shouldn't have associated "Tangshan Earthquake" with the Beijing Film Festival!

Fortunately, the company's propaganda department is not dry.

Zhang Junsheng's title "Tangshan Earthquake" appeared at the Beijing Film Festival's "Thousands of People Advance Screening" special event, and the audience applauded twice for a long time after the screening, and the word of mouth exploded. Zhang Junsheng said: "Thank you for your affirmation, please protect the sensitive topics in the film first." ”

"The Tangshan Earthquake has a great reputation, and Cameron said that it is just a movie that only Chinese can make!"

""Tangshan Earthquake" was screened three times, and the box office exceeded 50 million, and the moving struck..."

Similar circulars are crammed all over the web...

The hot search on Weibo has also become 'Zhang Junsheng talks about the Tangshan Earthquake...'