What is not lacking in this world is coincidences and dramatic encounters.

It turned out that Bai Shiyao joined a community when she was in college, and the people in this community were all students from well-known universities in China. They were brought together by a common hobby, but the community slowly turned into a college community. Every day is to show affection and dry dog food.

Bai Shiyao felt that it was really boring, so she pulled a few like-minded friends to form a WeChat group. In this way, a few people who have not seen him for a long time have kept in touch.

After work, occasionally the circle of friends likes or something. In addition, Shangguan Yuwen shared some non-mainstream photos, except for herself, it is estimated that no one will recognize them.

After Bai Shiyao's explanation, Li Zexia finally understood the cause and effect of the matter, and sighed: "It's really a coincidence!"

Three women in one play, let alone four women. Li Zexia looked at the few women who were hanging the patient aside and chatting enthusiastically, touched his nose helplessly, and thought, "I'd better sleep well!"

……

In just one day, Bai Shiyao received the advertising poster picture sent by Shangguan Yu. At the first glance of this poster, Bai Shiyao was shocked, "This is definitely the rhythm of fire!"

It's a tear-jerking poster full of whimsy. With the old childhood time as the background, the most heartwarming shots are cleverly connected, and the emotions of the audience are aroused step by step. All the emotions accumulate and culminate under the theme of 'Meet Time Meets You'.

Bai Shiyao had to admire, "Sure enough, professional things still have to be handed over to professional people." 'White Owl' is lacking such a design director. ”

Bai Shiyao replied directly to Shangguan Yuwen on WeChat, "I saw your poster, bravo!

After a while, Shangguan Yuwen replied, "It doesn't depend on whose work it is!" followed by a smug emoji.

Bai Yuwen then sent a voice, "'Bai Xiao' still lacks a design director, are you interested in joining us?"

After a while, Shangguan Yuwen replied: "I'm not short of money, I just want to be happy at work, tomorrow I will go to your company for a day, if I am happy, I will continue to work, if I am not happy, we will not have such a thing!"

The next day, Shangguan Yuwen came to the "Yongle Building" as promised.

took off the exaggerated smoky makeup and wore a small skirt of the CHANEL 2018 spring/summer collection, Shangguan Yuwen at this moment and the image in the hospital before can be said to be two people.

The fair and delicate skin, slightly raised eyebrows, playful eyes, and a smile with a hint of ruffian complement the style of the small skirt on the body.

Personality and tension, elegance and rebellion, contradiction and fit, the natural beauty attracts every pedestrian who passes by her.

Looking at the two big words written in "thin gold body" above the store-Bai Xiao, Shangguan Yuwen nodded lightly, I will give ten points to the word, this design is a bit unsatisfactory.

Walking into the hall on the first floor, the young lady at the front desk immediately came over to greet her, "Is it Miss Shangguan?"

Shangguan Yuwen raised the sunglasses in her hand and said, "You know me?!"

Xiaoli at the front desk showed a gentle smile, "Mr. Bai specially explained that there will be a Miss Shangguan who will come to the company at nine o'clock today, let us not be lazy." It was exactly nine o'clock. Miss Shangguan, please come here!"

Xiaoli at the front desk led Shangguan Yuwen to the reception room, "Miss Shangguan, you can sit down first." Mr. Bai will come soon. What would you like to drink?"

"Give me a cup of cappuccino!"

It didn't take long for Xiaoli to bring a cup of freshly ground coffee, "This is the cappuccino you wanted." ”

Shangguan Yuwen held a coffee and looked at the office outside the window through the white floor-to-ceiling glass, constantly scoring in her heart, "The location is not big, but although the sparrows are small, they have all kinds of organs." Hmm~ The coffee tastes good, I like it!"

Bai Shiyao pushed open the door of the reception room, saw Shangguan Yuwen who was looking at the office, and waited deliberately, until Shangguan Yuwen turned around, and then said, "How is it?

Of course, this sentence is modest, although the territory of the 'white owl' is not as good as other mature public relations companies, but there is no shortage of the same, and it can even be called very good, as a start-up company, such a configuration is already considered a top match.

Shangguan Yuwen shrugged her shoulders and raised her hand to serve the coffee, "It's not bad! Say that you will make a decision after a good job, you can't rush me!"

Bai Shiyao smiled and said, "No problem! I have asked the Human Resources Department to help you prepare the access control card and related materials." From now on, you are an employee of the White Owl. We're preparing to discuss the 'Wanghaha' case, so you can come along. ”

In the conference room, Chen Chen and Wang Qianyu had already started to discuss in full swing, and even their faces were red when they occasionally discussed. Such a bloody and free discussion really gave Shangguan Yuwen an unaware impact.

There is a proverb that a lion's companion is not destined to be a sheep, and if not a lion, he should be a tiger. In the eyes of Shangguan Yuwen, the idea of being evenly matched can collide with the most beautiful spark.

It wasn't until they noticed Bai Shiyao coming in that Chen Chen and Wang Qianyu stopped and said, "Bai is always early!"

"Everyone, this is Shangguan Yu. Probably the company's future design director. Yu, let's say hello to everyone. ”

"Hello everyone! I'm Shangguan Yu, please give me a lot of advice!" Shangguan Yuwen stepped forward, bowed slightly, and showed a bright smile on her face.

"Welcome!" Chen Chen also smiled back, welcoming Shangguan Yu's joining.

"Click, I caught a good-looking young lady. Welcome, welcome!" Wang Qianyu raised her hands and made a gesture to take a picture, smiling mischievously.

"Yu Sister-in-law, you find a vacant seat and sit down. Bai Shiyao waited until Shangguan Yuwen sat down, and immediately put down the folder in her hand.

"I want to hear your opinions on the case of 'Wanghaha' sales this time!" Bai Shiyao asked as she stood on the chair of the conference room with her hands propped up on the light-colored glass conference table.

"Judging from the data collected on the Internet, most of the current consumers' impression of 'Wanghaha' stays in the two aspects of outdated taste and old-fashioned packaging. I also checked the publicity of 'Wanghaha' over the years, and there are indeed big problems in terms of packaging and taste. Chen Chen took the information he had collected and carefully analyzed the data of 'Wanghaha' in recent years.

"Not only that, but media exposure is also declining. Judging from the data obtained so far, 'Wanghaha' spends at least 20 million yuan a year on publicity, but the achievements are very unsatisfactory, and it can even be said to be quite a failure. Wang Qianyu picked up the coffee on the table and took a sip, and then said: "And I checked the brand exposure of 'Wanghaha' in recent years, and most of the time it was on the list with negative news." ”

"Qianyu is right! The 'acrylamide' incident some time ago was the longest time that 'Wanghaha' stopped on the hot search list. Chen Chen pushed the gold-rimmed glasses on his face and put down the folder in his hand.

"Of course, 'where blessings and misfortunes lurk, and where misfortunes and blessings lie'. Public opinion is a double-edged sword, and the last 'acrylamide' incident once again pushed 'Wanghaha' into the public eye. Weibo has even appeared on Weibo and other hot topics such as 'Wanghaha, our youth'. I think that's our breakthrough. ”

"I agree with Chen Chen's point of view, but our previous proposals were all rejected by the other party. If you don't grasp this kind of thing well, it is likely to backfire. Bai Shiyao also felt that it was a little tricky, this case was not handled well, and the confidence in the industry that 'Bai Xiao' had just established was likely to be lost, so she had to be cautious.

"I have a proposal, since the problem with 'Wanghaha' is the packaging and the taste, we can't change the taste, but we can work on the packaging. Shangguan Yuwen also roughly understood the ins and outs of the whole matter through auditing, and was affected by this atmosphere of enthusiastic discussion, and put forward her own suggestions without reservation.

"Yu Wu, tell me what you think. When Bai Shiyao heard Yu Yu's voice, she suddenly remembered that when she was in Li Zexia's ward before, Shangguan Yuwen had made some proposals about 'Wanghaha', but she was busy with this time and that, and Bai Shiyao couldn't help but forget a little.

"The times are constantly changing, and people are pursuing new and fashionable nowadays, and if 'Wanghaha' still continues to use the previous design and packaging, it can be concluded that it will soon be abandoned by young people who love to chase new things and pursue new excitement. At that time, 'Wanghaha' will no longer represent feelings and memories, but will become synonymous with old and outdated customs. Speaking of this, Shangguan Yuwen paused, saw Bai Shiyao's encouraging and appreciative gaze, and continued to add: "Feelings are still the best entry point, but the publicity of 'Wanghaha' must be changed, and the advertising pattern I designed must be used." ”

"I've seen your advertising poster, and it's really good. However, this alone will not achieve the effect we want. Bai Shiyao talked about things, and would not show mercy to her subordinates just because Shangguan Yuwen was new, and quickly raised her doubts.

"Mr. Bai, as long as I use my design and add your company's public relations methods, I believe that it is absolutely possible to increase the share of 'Wanghaha' in the beverage market by 5%, even 10%. Shangguan Yuwen looked at Bai Shiyao's eyes firmly, full of confidence in her design ability.

"Five percent of the beverage market is not a small amount. Are you really sure?" Bai Shiyao can't be so cautious, this case is very important to the 'white owl', and there must be no mistakes.

"Give me two days and I'm absolutely confident that I'll make a design that will satisfy you. Whether 5 percent is possible or not depends on whether the company has a veritable public relations ability. The corners of Shangguan Yu's mouth were raised, but what came out of her mouth were provocative words.

"Okay, Yu Wu, your battle post 'White Owl' has been taken, and I am waiting for your design. Chen Chen, the rest of Qianyu will be handed over to you!"

"I'm going to prepare the next plan for 'Wanghaha', and we'll discuss it together after it's sorted out. Chen Chen picked up the folder on the table and got up to leave.

"I contacted major media outlets and advertisers to try to win the best advertising space on each important site. Wang Qianyu also left quickly, and Bai Shiyao and Shangguan Yuwen were left in the office.

Bai Shiyao and Shangguan Yuwen looked at each other and smiled, and the tense atmosphere just now suddenly disappeared.

Bai Shiyao stretched out her right hand to Shangguan Yuwen, "Welcome to the 'White Owl'!"