Chapter 291: Information Can Also Be Sold for Money
"How can you think of such a good way to make a catalog and sell it for money?"
When he first heard about Bao Chengming's business, Feng Xiaochen felt a little surprised, or rather, a feeling of amazement. A catalogue www.biquge.info not sold for much money, but this concept is too advanced, so advanced that Feng Xiaochen suspects that the other party is also a traverser, and his surname is Ma......
Bao Chengming has no such awareness. The fact that he made money by cataloging it was purely out of his innate business instincts. Seeing that Shiyang's bearing industry is doing so well, he also has the idea of wanting to get a piece of the pie, but he doesn't understand bearings, and he doesn't have time to run a bearing shop.
Collecting catalogs doesn't take much time, and each store is happy to support it, so it's easy to do. Bao Chengming works in an agency and has his own convenience. He gave a pack of food to the little girl in the typing room of the administrative office, and succeeded in getting the little girl to work overtime and type the catalogs into wax paper. Subsequently, he mimeographed more than 1,000 copies of the catalogue and hired a relative from the countryside to sell it at bus stations, guest houses, and the like for five cents each. After deducting the cost and the labor fees paid to his relatives, he made a full 400 yuan, which can be regarded as a small pot of gold.
Regarding this matter, Bao Chengming himself is still quite proud, but he is only limited to bragging in front of his wife, and he is not embarrassed to say it in front of Yao Weiqiang. After Yao Weiqiang knew about this, although he also praised him for making money, Bao Chengming could feel that Yao Weiqiang was insincere, and he must have felt that this kind of left-handed business was too unacceptable. This time, Yao Weiqiang told Feng Xiaochen about this matter as a joke, but unexpectedly attracted Feng Xiaochen's heartfelt admiration, which made Bao Chengming a little confused, whether Feng Xiaochen's praise was sincere or mocking.
"Uh, in fact, I'm also idle, just mess around, who knows if I can make money......" Bao Chengming explained with some embarrassment.
Feng Xiaochen asked, "Old Bao, are you still doing it now?"
"It's still being done because someone needs a directory like this. Some buyers bought more than a dozen copies, and they said they brought them back to their counterparts in other factories to see. Now those bearing merchants in Shiyang also know that I am engaged in this thing, and they are rushing to send me a catalog. Bao Chengming said.
Feng Xiaochen asked with interest: "They rushed to send you a catalog, so you didn't think about asking them to collect money?"
"What do you mean by asking them to collect money?" Bao Chengming was a little confused. Those merchants took the initiative to organize the catalog and send it to him, saving him the time of copying the catalog in the store, which was a favor for him, how could he still find someone to collect money?
Feng Xiaochen smiled, and Bao Chengming's stunned moments showed that he was not a traverser, and he lacked business experience in later generations.
Bao Chengming's catalog, called "business information" in later generations, registered the products distributed by various dealers, as long as the customer gets a business information, you can inquire about the dealer by phone, you can also follow the map, go to the dealer to see the real thing, save the cost of searching the market. When customers are accustomed to relying on business information to find goods, merchants who do not appear in business information will lose many sales opportunities, and merchants who can be in a prominent position in business information can attract more eyeballs.
In this way, the business information, which was originally supported by the information provided by the merchant, has become a rope around the merchant's neck. Merchants must pay the compiler of the offer to ensure that they can put their names and product information on them. And some wealthy merchants will pay extra to buy a good layout in the business offer, or even carry their own advertising. At the end of the 90s, there were specialized business information in the computer market all over the country, some of which were published every week, hundreds of pages thick, and the company that edited the business information could earn tens of millions of dollars a year from this business alone.
As for someone who makes an electronic version of the business, uploads it to the network, and then facilitates the transaction based on the network, it is even more legendary. A certain tycoon surnamed Ma that Feng Xiaochen remembered started with a website called "Open Sesame", and this website didn't make money by selling information?
"Director Feng, you're teaching Lao Bao to learn badly!"
Yao Weiqiang was the first to react, he was from the position of the business, and after a little pondering, he understood what Feng Xiaochen meant. In the catalog compiled by Bao Chengming, Philo Bearing is ranked first, on the one hand, because Philo Bearing itself is the largest bearing dealer in Shiyang County, on the other hand, there is also a personal relationship between the two at work. If according to Feng Xiaochen's idea, Bao Chengming decides the ranking according to the amount of money, Yao Weiqiang will have to break the bank.
"How can it!" Bao Chengming also understood what Feng Xiaochen meant, his eyes suddenly lit up, and he saw infinite money. Hearing Yao Weiqiang's protest, he hurriedly said: "Mr. Yao, don't worry, no matter how I compile this directory, your Philo Company will definitely be at the forefront." ”
"Not only should it be lined up in the front, but it should also be in large font size, and it is best to be able to clip a color page. However, in terms of production costs, I need a little support from Mr. Yao. Feng Xiaochen smiled and pierced through this layer of window paper.
"This is indeed a golden idea! The cost of work is not a problem. Yao Weiqiang is not annoyed, he can still afford a little advertising money. What he saw was the opportunity that the idea bringed. If Bao Chengming's bearing catalog can be done for a long time and become a bearing procurement guide, then no one will see the mystery and take the initiative to send money to the door to strive for a better layout position. If Bao Chengming does not only a bearing catalog, but a catalog of all standard parts in the entire Jinnan area, it will mean that the throats of all businesses are choked by this catalog, and the benefits it brings are not only limited to a little advertising fee and income from selling catalogs.
"What Lao Bao does, isn't that what the alliance should do in the future?" Feng Xiaochen said, "I've been thinking about what kind of platform the alliance needs, and now it seems that Lao Bao's business is a very good platform." ”
"What are you talking about?" asked Bao Chengming keenly.
"That's right, this thing you do, don't call it a bearing catalog, it should be called a bearing business, this name can sound high-end, atmospheric, and high-grade. Feng Xiaochen generously gave his name to Bao Chengming.
Bao Chengming smacked the word, couldn't help but be overjoyed, and said loudly: "Bearing business? ”
Yao Weiqiang pouted and said: "What Shiyang bearing business, you should call Jinnan standard parts business, Shiyang's is called bearing fascicle, as well as gear fascicle, bolt fascicle, if you want to come out of a set, find a printing house to print out, don't make it like your original copy, black, dirty, you can't sell it at a glance." ”
"yes, I can do all the standard parts. Which factory in the country does not use standard parts? So many buyers go around the country just to find suitable standard parts. If they have this business offer, how much can they save on travel expenses? Buy a copy and put it in the supply and marketing department, and when you want to buy something, you can check it out. For such a business, I'm afraid that someone will be willing to ask for it for 10 yuan!" Bao Chengming thought beautifully.
Yao Weiqiang said: "Old Bao, in this way, you will be terrible." The whole Jinnan sells standard parts, it depends on your face, even I have to nod to you, or my bearings will not be sold. ”
"No, Mr. Yao, look at where you go, who will I show you, and I won't dare to show you your face......" Bao Chengming said modestly, but there was a bit of self-confidence in his voice, obviously quite confident in Yao Weiqiang's prediction.
This time it was Feng Xiaochen's turn to be convinced, or to say that Jin Nanren would do business, he just raised a head, and people immediately added all the details. Originally, he also planned to give the other party a support, so that they could learn from some successful experiences in later generations, but now it seems that this is completely unnecessary, and others think much more carefully than themselves.
The business situation was said in this way, and the position of chairman of the alliance was also privately granted by Yao Weiqiang and Feng Xiaochen, and fell to Bao Chengming. From the matter of business information, Feng Xiaochen saw Bao Chengming's business acumen and enthusiasm for business, and if he wants to make an alliance impressive, such a chairman is indispensable.
Of course, in the end, everyone went through a democratic process, and the merchants who were interested in joining the alliance voted by a show of hands. The merchants are better than monkeys, knowing that this alliance has the support of Secretary Chai of the local party committee behind it, and the front desk is Director Feng of the capital and the local President Yao.
Bao Chengming's position as chairman of the board has also been recognized by the prefectural party committee and the administrative office. After all, Bao Chengming is a cadre of the executive department, and having him preside over this alliance will help the executive department's intentions be better implemented.
In addition to the leaders of the Jinnan Prefectural Party Committee and the Executive Office, he also invited representatives of the counties under Jinnan, some of whom were county leaders, and some of whom were attended by cadres of the county economic commission and the commercial bureau. Bao Chengming is good at dancing with long sleeves, and he doesn't know what the relationship is, and he invited a large group of reporters to build momentum for the alliance.
"Ladies and gentlemen, I have prepared a press release here for your reference. The establishment of the bearing integrity alliance is an important measure of our Jinnan Prefecture Committee, the Administration, but also shows that our enterprises in the Jinnan region are ashamed and courageous, our slogan is to throw the hat of the liar street to the Pacific Ocean, to make Shiyang the most famous bearing hometown in the country and even the world. ”
At the press conference after the inaugural meeting, Bao Chengming made a generous speech and showed the image of the chairman of the alliance as extremely high.