After all, in China, in terms of movies, especially animated films, there are only a handful of blockbusters that can really threaten those live-action movie blockbusters!

"Peppa Pig" is quite popular, but it is a young cartoon, although there are big movies now, but it does not threaten other live-action blockbusters at all!

And the other "Despicable Me" has attracted a lot of attention, but compared to 3D anime movies like "Kung Fu Panda", where the protagonist has natural advantages, it is still a lot worse!

And it's an original anime!

In recent years, similar 3D animation movies have not been produced in China, such as some stories in "Journey to the West" have been adapted and adapted.

There are some successes, but there are even more failures, and even if it is a successful such as "Monkey King", in the end, it only got a box office of less than 1 billion!

This is already the most successful one among domestic films, except for "Kung Fu Panda"!

"Despicable Me" is not like "Kung Fu Panda", with kung fu elements, and a national treasure panda as the protagonist, but a very unfamiliar original movie!

There are many such movies in Hollywood, but many animated movies in Hollywood are actually based on some stories, not original.

And even if it is a Hollywood animated movie, it sells well in North America, but in China, there is rarely any big achievement.

Therefore, "Despicable Me" is not regarded as a too strong opponent!

In fact, this is also because, after so many years, don't look at Sanle Entertainment, it seems to be developing very well, and the profits are very high, but in fact, most of them are operating a series of animation industry chains!

The most famous animated movie is only a shot that "Kung Fu Panda" can take, and Sanle Entertainment has not launched other animated films before, although the box office is okay, but it is not enough to be called a big success!

Therefore, whether it is Tianxing, Tianchen, or Tianyu, they don't take "Despicable Me" too seriously!

......

Sanle Entertainment Animation Production Department!

"Our main work this year is the movie "Despicable Me", we have produced 2 versions, one is the Chinese version, this version of "Despicable Me" is dubbed in Chinese, and the Minions' voice is also different from the international version, which is a fusion of multiple dialects!"

"The other version is the international version, this version of "Despicable Me" is fully dubbed in English, and the pronunciation of the Minions is also an international version, which is more than a mixture of languages. ”

"In terms of peripherals, we have been making a large number of Minion dolls, toys, clothes, etc., and we have also contacted a large number of domestic and foreign brands, and after that, we will negotiate licensing according to the box office of "Despicable Me"!"

"The domestic side is actually okay, mainly abroad, and those manufacturers are the masters who don't see rabbits and don't scatter eagles. ”

"In terms of publicity, the most important thing is the Spring Festival Gala, and in China, we won the time advertisement of the Spring Festival Gala!"

"Offline, we will hold Minion flash mob events in major first-tier cities across the country......"

Fu Junle told the situation of "Despicable Me"!

"Despicable Me" directly spent a lot of money to win the advertisement of the Spring Festival Evening News, in fact, there were some situations in the middle, because the advertisements of the Spring Festival Gala are not something that can be taken down with money.

In the end, it was finally won through layers of review!

There are many brands that have won the advertisements of the Spring Festival Evening News, but it is really the first time that the advertisements for characters like movies have been taken.

Although the influence of the Spring Festival Gala is not as good as before, it is still the most watched program in the world.

The advertising fee is sky-high, but the effect is also leveraged!

"By the way, how is the cooperation of those foreign fast food restaurants?" Lin Xiao suddenly asked again.

"For the time being, the other party has not given an answer, because, the "Despicable Me" movie has not yet been released, so the other party is not so confident in the Minions!"

"It's okay! There's no hurry! When the time comes, there will be times when they regret it!" Lin Xiao said with a smile.

"What about Peppa Pig's Spring Festival Gala?" Lin Xiao asked again.

Fu Junle said with a wry smile: "To be honest, we don't plan to spend too much money on this animated movie, most of them are just playing animation platforms and advertising." ”

Lin Xiao also nodded when he heard this.

"Peppa Pig" and "Despicable Me" are not the same.

To put it bluntly, the former is to make money by releasing it, and the movie "Peppa Pig" actually tells a relatively complete story, no matter how good fans do to the movie and publicity, it is difficult to attract non-fan audiences to watch!

"In this way, you can add some festive things in the new episode of "Peppa Pig", and simply implant the movie release time directly!" Lin Xiao said with a smile.

There are ways to spend small money.

The viewership of "Peppa Pig" was originally relatively stable.

And this kind of fan to the movie, to put it bluntly, is to make money from fans.

Therefore, targeted publicity is still more effective.

No matter how much money you spend on promoting this kind of movie, it won't be of much use.

......

This year's Chinese New Year stalls, Spring Festival stalls, there are not many blockbusters!

"The Martian" and "Mystery of the World: Atlantis" are the two blockbusters with the biggest investment.

And the later "Gun King" and "With You Without Me" are actually not big productions.

The film that is really considered to be the most competitive and most anticipated by the audience is Chen Xingxing's "Beauty Like a Fish"!

Because of the subject matter, "The King of Guns" was not pleasing to be released during the Spring Festival, so Tianyu did not let "The King of Guns" go to the fiercely competitive Spring Festival files, but directly released it at the end of the Lunar New Year files!

Interestingly, Tianyu's side, because it was placed by Tianmeng before, so, the release of "Gun King" actually went through the channel of Kyushu distribution!

Of course, Lin Xiao welcomes this, although Kyushu issuance, although it is the product of the alliance of interests, but in fact, Kyushu issuance does not have too much business!

Because of a film like "The Martian", which he knew would be a big hit, it was impossible for Lin Xiao to give up 10% of the distribution fee.

At this time, Tianyu did not look for the distribution of Tianmeng's Bafang, but found Kyushu Distribution to do the distribution of this film, but it made Kyushu Distribution very happy.

After all, Director Yang Hao's fame is there, and the coffee position is enough.

In order to show the distribution strength of Kyushu Distribution, this time the opening schedule of "The King of Guns" has reached 58%!

Tianyu is also quite satisfied with this!

After all, Tianyu itself has no distribution ability, but Tiansou behind Tianyu has a large channel of publicity resources.

The release of "The King of Guns" was also officially announced, and Tianyu's official return to the mainstream circle of the Chinese film industry!