There is no winter vacation for students in Hong Kong, but there are Christmas holidays, New Year's Day holidays and annual holidays, and there will be some more domestic holidays after the handover, so the total number of vacations is similar to that in China.

And at the end of October, because it has not yet returned, it is still under British rule. Because of such a long period of westernization, Halloween at the end of October is also quite popular with Hong Kong people, especially for young people.

In the 90s of this era, Hong Kong movies did not have the so-called concept of Chinese New Year, National Day, winter vacation, and festival.

He Zilong boldly proposed to Boss Lei the idea of engaging in conceptual hype in Hong Kong cinemas. If it were someone else, I would definitely think about it, but I have tried the stock price rise brought about by the hype, and then harvested a batch of funds in hand. Boss Lei, who made a lot of money before the movie was released, now generally agrees with the various ideas put forward by He Zilong.

In particular, "Mythology" and "Journey to the West" more or less have the meaning of some elves and ghosts, which coincides with the meaning of talking about gods and ghosts on Halloween Halloween. If you don't hype it up at such a time, when will you wait?

So, starting from various newspapers, and then Ming Pao took the lead, I saw that there were waves of propaganda offensives, and they began to promote He Zilong's movies and the Xinli Line cinema line.

This kind of money-burning advertising model, to be honest, the Hong Kong film industry has rarely played like this before.

After all, there was no other income before. And there are few other film companies that go public, and from the 80s to now, there are many companies that don't figure out how to make money on the stock market.

He Zilong's idea was simply to open up Boss Lei's second vein and open a new world of financing channels for him, and it was legal.

Don't be afraid to burn money, anyway, it's also burning the money of shareholders. Afterwards, the same is true for all kinds of ticket compensation, which is paid by the shareholders, and the more they burn, the more advertisements are played. Is the increase in the company's stock price more exaggerated?

harvesting back and forth, it was simply fun for He Zilong and Boss Lei. It doesn't matter how much box office the movie can have in the end. Because before the release, these two or two goods made enough money.

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Recently, the Hong Kong media has also been happy and busy, and all kinds of news have come out of the Xinli line. From canceling the guarantee, to inviting a large number of sky-high stars, singers to participate in the filming of the movie. Then buy three get one free for the ticket price of the new movie, men and women are paired to enter the cinema, and the woman is free. Single movie, 7% off ticket price. Children are free, and new users are invited to come by publicity, and they are free of charge once.

All kinds of lottery 9:9 yuan special movie tickets, but also give small gifts, the whole family can open a monthly card, simply endless news, so that all reporters feel that as long as they stay outside the boss of the Xinli line and the movie theaters, they can find the news they want to find in the month.

In the face of this series of combination boxing, at the beginning, Shaw Brothers and Jiahe were still very calm, wanting to see the jokes of Xinli Line.

It's just that what I saw was that countless small film companies risked offending Shaw Brothers and Golden Harvest to take their movies to Xinli Line for release. So much so that I heard that the Xinli Line has recently started construction, and more than a dozen places have been rented, and more than a dozen theaters are ready to be opened, which are specially used to play the movies of these small companies, and of course, other movies will be interspersed.

Such an act of buying horse bones with a lot of money can already be regarded as buying people's hearts with money and losing money.

As the advertisements got bigger, there were more and more rebellious small studios. Shaw Brothers and Golden Harvest couldn't sit still, until a large number of signed movie stars and singers appeared, even if they had to pay the signing fee, they had to go to Xinli Line Movies to make money, Shaw Brothers and Golden Harvest were a little big.

In the past, they took the lead, so they signed many stars with ten-year contracts and paid very little wages. Because of this, there is not a lot of compensation for the signing fee, coupled with years of cooperation, the star and the singer also have a heart to repay the Shaw Brothers and Golden Harvest. So, this hidden danger is not big!

It wasn't until the boss of Xinli Line Lei and He Zilong took out money to smash people and take out shares to hang the taste that they found out. In the face of huge interests, no kindness will work. What's more, this kind of kindness is almost over in the eyes of celebrities.

There are some stars in the end, who have not rebelled, but simply haven't understood the future of Xinli Line, and sit on the mountain to watch the tiger fight, waiting for the opportunity to choose the master.

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Today's sun is good, but Boss Zou, the boss of Golden Harvest, is holding today's newspaper, and his face is full of confusion and clouds.

Ming Pao, Oriental Daily, and several major Hong Kong newspapers, and even some small newspapers, as long as they are opened, in the past half a month, they are all Xinli Line and He Zilong's new movie advertisements.

As far as the Ming Pao in hand is concerned, almost a whole board of propaganda is given, how much does it cost?

Moreover, it took half a month to publicize it, and it almost gave people the feeling that Ming Pao was like they opened it. Burning money like this, when the money is blown by the wind?

When Boss Zou saw his friend come in, he asked in confusion: "Ah Chang, what kind of idea do you say this surnamed Lei is playing?" After half a month of crazy publicity, I calculated for him, even if the box office is above the historic sales average, the box office share of the theater can only barely earn back the advertising fee. What's the point of doing that?"

The friend on the other side can be regarded as a veteran of the film industry for decades. But he couldn't figure it out after reading the newspaper, and finally could only guess and answered: "The surname Lei is estimated to have made some money back on futures, and he wants to fight for face, and now he is entering the film industry in high spirits, it is estimated that this time he is losing money and making money, right? If he can open up the situation with hundreds of thousands of millions of advertising dollars this time, this money is also worth it." Is he hanging a big fish with a long line?"

"And he invited so many celebrity singers, I heard that he didn't give money to shares, and the shares were so attractive? But I heard that a while ago, the stock price of their company did rise, but soon, how much did it rise this week, and it fell more, so those stars are not unstable in income, and even reduced ......?"

The two studied it, but they still felt that they didn't know a lot, and finally asked people to investigate how the stock operated and what was going on.

I have to say that sometimes, interlacing is like separating mountains. In particular, the incomprehension of the stock bull and bear markets, plus their companies, are not yet listed. One step late, sometimes for another industry and mode of operation, is completely confused.

That's right, the stock went up and down, but when it rose, those celebrities, Boss Lei, and He Zilong were sold. When it fell more, it was bought back in batches. It's the same as doing business, it seems that the price fluctuates back and forth, and it seems that you have lost money, but you have made the difference.

As long as there is a pick-up man, it will do!

The Hong Kong stock market is also open to the outside world, that is to say, these people who take over may have Hong Kong people, there may also be Chinese, of course, more before the return, may be British, Americans, foreigners.

In other words, most of the people who took over were foreigners. Hehehe, harvesting foreigners' assets and letting foreigners be pick-up heroes, He Zilong has no sense of guilt in his heart at all.

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