58th Floor, Yuehua Headquarters Building.

Zhang Junsheng likes to stand in front of the floor-to-ceiling windows of the office more and more, overlooking the entire Haichao Yang District...

"Knock knock..."

"Come in. ”

Tang Ningyu took a stack of paper and handed it to Zhang Junsheng: "Junsheng, last year's financial report is out!"

Zhang Junsheng looked at a total amount, and the profit of the film project exceeded 3.8 billion yuan...

That's not too high...

You must know the annual financial report of the peak some time ago, and the profit of the film project was as high as 1.4 billion US dollars!

casually asked: "..."All-channel blocking jamming" is this year's project, right?"

"Of course, the account has not yet arrived!"

According to the general rule, it takes one to two months for the theater chain to share the account, and if the relationship is good, the account will be allocated to the general distributor when the movie is down, and the relationship is not very good, so it is normal to delay it for a month or two.

Tang Ningyu took the water cup handed by the secretary and took a sip of coffee: "The arrears in TV dramas are still a bit serious, and the balance of several TV series cannot be recovered!"

“… Walter?"

"They're very strong right now, and the buying departments of several TV stations will say, 'If you give me the (copyright) of this film, the balance of the previous film will be paid to you'..."

The current rules of competition for satellite TV film purchases are completely gambling - in most cases, when the script outline, production company and male and female lead actors have just been confirmed, the TV station has to decide whether to place an order to buy a film.

Xinli Media's "The Legend of Ruyi", the exclusive copyright purchase price of Fujixun Video is as high as 9 million per episode, the copyright of the whole drama is as high as 810 million, and the purchase price of a single episode of the TV station is 6 million. And the entire signing was settled as early as when the starring Zhou Xun was just confirmed.

Yuehua's "Ode to Joy 2" is twice as high as the purchase price of the first part a year ago, and the four first-line satellite TVs in Hunan, Dongfang, Jiangsu, and Zhejiang are still flocking to it...

It's hard to find!

In this case, a bunch of TV stations have come up with a strange trick - arrears!

If you don't give me the copyright of the new drama, I won't pay you the balance arrears of the previous part...

The current collection rate of domestic dramas is not even 50%, Hairun Film and Television, the total amount owed over the years has reached 420 million yuan, and the total arrears of Yuehua in the past two years have exceeded 600 million...

According to the film purchase contract, the TV station generally pays the film payment at different nodes such as contracting, tape, and broadcasting, and pays the balance after 20 to 30 working days after the TV series is broadcast.

There are few TV stations in the country that can implement the contract and pay in time, and most TV stations will return 50% at most, and the rest of the final payment will be paid off almost two years later...

Let's put it this way, if you can pay in time according to the contract, you can also be a mother...

The financial report shows that Yuehua sold 21 TV series this year, and the TV station should have recorded 3.2 billion, but it was actually only 2.9 billion, of which 300 million was the final payment settlement in the previous two years...

Spending more than 4.4 billion...

Of course, in the end, it is profitable, and several major video companies have received close to 2.5 billion...

Zhang Junsheng was a little angry: "They know that there is no shortage of buyers for our TV series, right?"

“… Yes, they know, but they are also poor!"

"TV poor?"

Tang Ningyu shrugged: "... Video sites take at least a third of the advertising space, and they really don't have the money..."

At present, the advertising revenue of many TV stations is not enough to support the current purchase price.

However, in the face of one TV series after another, if you don't buy it, you will be completely eliminated;

If you buy it, you will indeed encounter the problem of repayment, and the pressure is too great, so many stations can only adopt "delaying tactics".

Also, if the ratings of the TV series are not satisfactory after the broadcast, it will also lead to the TV station intentionally defaulting on the final payment...

“… In this way, try not to sell future TV series to unfamiliar TV stations, Dragon TV and Zhejiang Satellite TV, by the way, plus CCTV!"

"What about the final payment?"

"Send a lawyer's letter and ask them to make up the payment as soon as possible, who is it, we don't need money for filming TV series?"

Tang Ningyu was a little entangled: "... Do you really want to send a lawyer's letter?"

"Of course, if you don't pay back the arrears, why should you get used to them? Also, end the cooperation with Jiang Provincial Satellite TV..."

“… Why?"

"You wrote it above: 36 million marketing expenses, buy ratings, right?"

“… yes, buy them all now..."

Zhang Junsheng smiled disdainfully: "Tell them, love broadcasting, don't love broadcasting, I'll put it all on Yuehua Video!"

"By the way, you will never think of which TV series was the most profitable last year!"

"..."The Legend of the Condor Heroes", you wrote it here!"

“… However, after the filming, we couldn't even find a TV station willing to broadcast it... But after Yuehua Video was broadcast, seventeen TV stations were willing to buy the film..."

Tang Ningyu added: "Junsheng, in fact, we have Yuehua Video, and we don't have to cooperate with TV stations!"

"The Legend of the Condor Heroes", the starring lineup is all Yuehua's internal actors, the production cost is 160 million, which is mainly spent on production, and the TV station is only willing to buy 120 million, and it is not prime time!

So, Yuehua sold it directly to Yuehua Video, and then created a miracle...

Occupy the supremacy of Yuehua video TV series for a month in a row...

Advertising revenue exceeds 800 million...

After that, a bunch of TV stations came to the door and asked for the right to broadcast...

In short, Yuehua has created at least 600 million revenue with this drama!

Web dramas are more profitable than average TV dramas!

Zhang Junsheng shook his head: "... TV stations still have an advantage, they are directly facing the audience, and online dramas are not the same as star-based broadcasts after all. ”

"And Yuehua Video can't be stronger anymore..."

Compared with TV stations, video platforms have more diversified monetization channels and free and flexible interstitial advertising, including placement ads, creative interstitial ads, e-commerce conversion, peripheral products, etc.; more importantly, the relatively relaxed censorship system of video websites allows for greater creative space for dramas, and the policy risks they face are much smaller.

The question is, if the video platform is too strong, what will the TV station do?

What about the people who are on the vegetarian diet?

Eliminate?

The number of paid members of Yuehua Video last year was 56 million, an increase of nearly 12 million over the previous year...

At the same time, advertising revenue reached 8.8 billion, surpassing the first-tier TV stations...

This is tantamount to snatching food from the mouth of the TV station!

Tang Ningyu shrugged: "This is not something we should worry about, we are doing film and television dramas, and we belong to the supply side... It's not our fault that the audience doesn't want to watch TV!"

“… That being said, but the market value of Yuehua Video is so high, aren't you worried?"

"What am I worried about?"

"Shoot the first bird!"

“… So we're going to give up the market to Fujisun?"

"Why?"

"And what are you worried about?"

"I wish I had no worries... By the way, Li Xuezheng is looking for me, can you go with me?"

"..."Garland Under the Mountain"?"

"I don't know, let's see!"

。 m.