In order to attract big-name bands, it is common for more than half of a festival's budget to pay for the band's appearance.

However, the money is well spent.

The big-name bands are able to attract more traffic than they can do for their appearances.

For example, the organizers conservatively estimated that at least more than 10,000 Black Hole fans who did not buy concert tickets turned their heads to participate in the festival, and the tickets alone sold millions more.

Compared with this money, the 400,000 appearance fee that Black Hole took is simply equivalent to free.

As a local event, the appearance fee of the festival is usually calculated in the tens of thousands, and generally only musicians above the second tier can get such a price.

The appearance fee of the Black Hole Band is already the top appearance fee according to the level of the music festival.

But in fact, the appearance fee of the black hole is far more than this price, and now when the black hole band is present, it can be the main coffee of any TV media program, and the appearance fee is calculated in millions.

However, music festivals and TV shows are two different things, and the appearance fee is naturally not the same level.

And the black hole is not for money, the reason why they agreed to attend, on the one hand, is for feelings, on the other hand, it is also to think of an exemplary role, no matter how popular they are, they can't forget their original intentions.

After the festival, Black Hole was not idle, and they were invited by Mayor Liu of Huizhou City, Guangdong Province, to visit Qiuchang Town, Huiyang District, local area.

For most people, Qiuchang Town is an inconspicuous and strange town, but it is this town that produces guitars that occupy half of the country.

There are more than 200 guitar and related enterprises in Qiuchang Town, with 120 independent brands, including more than 10 domestic first-line brands and more than 30,000 employees. In terms of production, Akicho's guitar production accounts for more than 60% of the country, accounting for 1/4 of the world's total, and ukulele accounts for 80% of the world's sales.

However, as a famous guitar town, the reputation of Akicho guitar is not too good.

Because of the late start, Qiuchang guitar can only start from low-end products like most domestic handmade enterprises.

There is a unified disadvantage of this development model, that is, the reputation is not easy to reverse.

With the improvement of the industry and the gradual maturity of technology, the guitar manufacturers of Akicho also hope to cultivate their own high-end brands.

The profit margins of the musical instrument industry are quite high, especially for high-end brands, which are high value-added goods, like luxury goods.

There are so many parts for a guitar, and you can study it when you disassemble it and put it on, not to mention the peers who specialize in this industry.

The cost is very similar, but why can someone else's piano sell for tens of thousands, but his own can sell for one hundred and eighty yuan?

The first is product quality, and the second is the creation of word of mouth.

Everyone is not stupid, the quality of the product can not be hidden, they all have ears, whether the timbre is good or not can directly explain the quality of the product, as soon as you get started, you will know, this is not to deceive people.

But the aroma of wine is also afraid of deep alleys, and product word-of-mouth publicity is equally important, otherwise why do those luxury goods have to spend sky-high publicity fees every year, and invite the top image spokespersons in various regions to endorse the products?

The musical instrument industry is one of the pillar industries of Huizhou and is highly valued by the municipal government.

In order to cultivate a local high-end musical instrument brand, the city leaders are also heartbroken.

Many major international musical instrument brands, including Yamaha, have also outsourced part of their business to local foundries for production, and the same locally produced products are sold at high prices and their own at low prices.

Local guitar manufacturers are trying to learn from the advanced technology of others, and at the same time, they are also thinking about helping the industry to the next level through marketing.

That's why Mayor Liu invited the black hole to investigate.

Qiuchang Town is not big, but it is very beautiful, the greenery is good, and the Hakka people are the majority.

Mayor Liu and his entourage accompanied the Black Hole Band and successively went to seven or eight guitar factories such as Yusheng Musical Instruments, Shenghui Wood, Quanfeng Educational Supplies, and Tom Musical Instruments.

The owners of these guitar factories warmly received them and accompanied them to visit the production lines and high-end production equipment in their factories.

Because there is only one day, it is impossible to see so detailed, and the production management mode of most manufacturers is relatively similar, so everyone just took a general look.

Cao Wu looked more meticulously, and the production samples of each manufacturer were also picked up and tried, and he had the idea of making his own guitar brand before, but he never had the time and opportunity.

Looking around, it was indeed a bit unexpected for him.

Admittedly, even the samples selected by the manufacturer are a little different from his own foreign brand guitars, but the gap is much smaller than he expected.

You must know that the guitars in his home are basically collectible, and no matter how bad they are, they are all classic styles, and it is still a little difficult to achieve such quality with ordinary guitars.

Moreover, according to the manufacturer, the production cost of these samples is two-thirds lower than the cost of foreign products of the same grade.

In fact, after these years of rapid development, many domestic goods have begun to enter the world's leading ranks in terms of quality and quantity.

Just like caviar, which has always been touted as a top ingredient, domestic caviar has gradually stepped onto the world stage and occupied a considerable part of the market due to its high quality and low price.

At the dinner that night, Mayor Liu paid out of his own pocket and invited Cao Wu and others to eat a local caviar, and took this as an analogy.

Cultivating a top-notch musical instrument brand is not an easy task, but now that the technology gap is gradually narrowing with policy support, Cao Wu believes that it can still be achieved.

Therefore, he also expressed his stance at the wine table, saying that when his contract with Fanta ends next year, he will start to consider the related matters of cooperating with local manufacturers to develop top guitar brands.

Mayor Liu also said that he would support the industrial technology upgrading of local guitar manufacturers, vigorously introduce professional and technical personnel, and improve product quality.

That night, the guests and hosts enjoyed themselves, and Cao Wu and others rested for the night and prepared to return to Guangzhou.

Mayor Liu still attaches great importance to the negotiation of this cooperation, and the next day of parting, he also made a special trip to the airport to send his secretary to see him off, and also brought a gift, which is four locally produced Saiya brand acoustic guitars.

Cao Wu and others gladly accepted, but the specific details of the cooperation could not be finalized by this brief meeting, and there will be people from Xinghai who will come again in the future to inspect local manufacturers and choose cooperation partners.

It should not be until next year that the real start starts.