The birth of a new thing always grows up with criticism.

"Boring, spoofed and kitsch "Super Girl" - XX Times Entertainment Edition blockbuster critical article, appeared on the criticism table shortly after the broadcast of "Super Girl".

When "Meteor Garden" ended the first round of broadcasts with a record rating of 10, "Super Girl" quickly took over and completed the important task of breaking 3 ratings.

Soon, for "Super Girl", a new national entertainment talent show, those observers in the entertainment industry began to make different voices, and criticized the talent show without professional screening in the audition stage of "Super Girl".

The XX Times is one of the loudest critics.

Judging from the previous talent shows, it is not that there are some very unprofessional contestants who participate, but the program team will almost all of these unprofessional contestants be screened out directly in the primary election, and basically these unprofessional contestants will not be shown in front of the public.

But this is not the case with the current "Super Girl" program, no matter how good or bad the performance of the contestants is, they will edit the competition scenes like the audition and play them as an attractive content, the difference is only in the number of shots.

For an orthodox musician, the approach of "Super Girl" is simply unacceptable.

Look at those unbearable noises, it's spicy to the ears, and because of this, when "Super Girl" began to become popular, some people couldn't help but jump out and start criticizing.

As a national newspaper, XX Times has always been known for its keen observation and quick response, and the entertainment edition is an active criticism position in the entertainment industry.

He has always been known for his conservative views on new things.

is not only the case for "Super Girl", but also the idol drama boom set off by the hit of "Meteor Garden" some time ago, and the entertainment version of XX Times did not have a good evaluation, but evaluated the craze of "Meteor Garden" from a moral height in many aspects.

believes that this kind of illusory idol drama has a very bad impact on teenagers, and requires special censorship and restrictions on this kind of drama, purifying the screen, and providing positive spiritual food for teenagers.

However, because Liu Ruoyi insisted on buying out all the broadcast rights of "Meteor Garden" in the mainland this time, Liu Ruoyi, who had been prepared for a long time, let Qionghai Satellite TV control the rhythm of broadcast and publicity, making "Meteor Garden" so hot that the finale broke 10.

But after all, in this life, there is only one Qionghai Satellite TV station to broadcast, in terms of broadcast time, Qionghai Satellite TV is only a rebroadcast in the morning and a normal broadcast in the evening.

This is very different from the previous life when "Meteor Garden" was hot, almost as soon as the TV drama channel was opened, no matter which satellite TV station was broadcasting this drama, so the so-called bad social effect has not been upgraded to the point of verbal criticism by the official mainstream media, in the face of this round of criticism, Qionghai Satellite TV survived safely.

Of course, the huge risks involved are actually unknown to others, and only those who have experienced them understand it. But Liu Ruoyi doesn't expect everyone to understand her.

The huge success of the finale breaking 10 completely obscured all doubts.

Now, under the leadership of Yu Xiaowan, the Aurora Culture TV drama department is preparing to re-broadcast a round during the Spring Festival according to Liu Ruoyi's pre-plan, so that some students who missed it because of their studies have the opportunity to watch it in its entirety during the holidays.

Such a quick rerun simply broke some conventions for TV series reruns, but considering that the two broadcasts in the first round had amazing popularity and super high ratings.

The new round of rebroadcast of Qionghai Satellite TV is still favored by many people, and many local satellite TV have also come to the door to ask for cooperative broadcasting.

However, for these cooperation requirements, Liu Ruoyi's principle is still non-proliferation and still maintains exclusive broadcasting.

This strategy is very appetizing to Yu Xiaowan, she now has such a divine drama in hand, but she has been offered a high price from advertisers, and the price of the advertising agency for replay is directly comparable to the price code of Yang Ma's set, so that the advertisers who originally ignored the Qionghai Satellite TV drama column now feel a little unattainable.

Of course, there is no direct decision on this advertising time Qionghai Satellite TV drama channel. Now the agency has been signed to Aurora Shiyuan Advertising Co., Ltd., which was established with Jinhai Aurora Culture and two partners, Jinshi Media and Wanyuan Media.

After Aurora Shiyuan won the general advertising agency, now in addition to the need to attract investment, but also to screen the advertising content, not a first-line big-name consumer goods advertisement, money can't be invested, if you can't recruit such a product, Qionghai Satellite TV would rather change to public service advertising!

Speaking of this, today's Jinhai TV advertising industry really doesn't understand why Qionghai Satellite TV does this, and it doesn't make money quickly.

You must know that advertising time is a very time-sensitive commodity, and it is a little inexplicable that the Qionghai Satellite TV drama column group insists on it, especially the advertisers of various health care products with a lot of advertising money in their hands.

"We'd rather not make a quick buck and lower our standards to make sure we become a responsible advocacy platform. This is Liu Ruoyi's request to the advertising agency,

"Whether it is a TV drama column or a variety show, the advertising services and products promoted need to adhere to this standard and be a person with a bottom line. A product or service that you don't want to use yourself will never be marketed to our TV viewers. ”

In this regard, what Liu Ruoyi said is the final decision of Aurora Culture, so even if the advertising agency department has any opinions, it can only accept this principle.

However, what they didn't expect was that because of Liu Ruoyi's persistence, more than a month after the launch of the Qionghai Satellite TV drama channel, it slowly began to gain a reputation in the industry.

Those big brands who are waiting and watching have begun to face up to the existence of Qionghai Satellite TV, although they are still unwilling to sign a long-term contract, but for TV series like "Meteor Garden", which has proven itself, it has now won the favor of some first-class consumer brands, so that there are fewer and fewer advertising vacancies for Qionghai Satellite TV's TV dramas.

Although it is still a single patch contract with the TV series, for Qionghai Satellite TV, this is already a big step.

As the new variety show "Super Girl" began to emerge and slowly entered the forefront of national variety shows in terms of ratings, these first-line consumer brands have also begun to seriously evaluate the feasibility of advertising this program.

It's just that the criticism from the traditional media still has an important impact on these brands, if the public opinion is unfavorable to "Super Girl" and thinks that this is a vulgar program that affects TV audiences.

These big brand advertisers who pay attention to their own image will not easily invest heavily in advertising.

For this situation, Liu Ruoyi has been prepared for a long time, after all, this show has encountered much more troubles in the world than this, but it still can't stop its progress, and finally becomes a phenomenal super variety show, in which there are many pits due to their limitations, Liu Ruoyi has experienced this stage, and has foreseen a lot of them when planning the program, and has made targeted requirements and avoidance.

For example, those unconventional and deliberately funny programs and contestants in the audition stage were banned from the beginning this time, and none of them were edited out without leaving them all, and they would never be allowed to appear on the screen.

Although the rest of the singers are unprofessional, at least the contestants are serious and hard at singing, and the judges have also made trade-offs based on the actual performance of the contestants, and the contestants who sing poorly are basically eliminated very fairly.

As for the comedic effect scene caused by these contestants' out-of-tune voices, that is the charm of Liu Ruoyi's planning program, reflecting the participation of the whole people in the program "Super Girl", Liu Ruoyi will never give in on this point, in fact, Liu Ruoyi's insistence on this point is very successful in market feedback.

The rising ratings show that the audience in front of the TV prefers this down-to-earth talent show after experiencing a formal talent show such as the Youth Song Competition.

On the stage of "Super Girl", every woman can work hard to show her talents, although there is a big gap between the results and their own ideas, but most of the contestants still understand the judges very well and are satisfied with their performance.

For most of them, it is important to participate.

After participating in the show, I saw the effect of the program on the TV, although it sounded a little blushing, but seeing that I was able to appear on this stage, most of the voices were acceptable, but the contestants who were poor in musical literacy were determined to practice singing hard, and they were ready to go next time!

And such contestants are often the biggest promoters of "Super Girl", they invite their friends to participate in the audition, and then when the program highlights are broadcast, they meet in front of the TV to watch the replay of their participation and that of their friends.

In addition, there is an occasional "poisonous tongue" like Li Haifeng, who vividly finds out the "poisonous points" of each player, so that everyone understands what is out of tune, what is out of tune, what is limited talent, and spreads professional things in the way of poisonous tongues, which makes TV viewers who accept this method for the first time a little fascinated.

In the Chinese cultural circle, it has always been a harmonious atmosphere of hello, hello, hello, everyone, and there is really no chance to see such a sharp and merciless judgment, so although Li Haifeng became the first judge to emerge since the audition of "Super Girl" because of his "poisonous tongue", the online reviews are not bad, at least more than eighty percent of netizens think that although his judgments are vicious, they often hit the key points of the contestants.

Such judges are fully worthy of the statement of "Brother Geng Zhi" on Jincheng's side, so among the five competition areas, Jincheng's side led the audition with "spicy", becoming the competition area with the most edited faces in the audition tidbits, the most prominent of which is Li Haifeng's comments, which have almost reached the point of no deletion.

Of course, this is not to say how high Li Haifeng's level is, among the judges of the Conservatory of Music selected by Aurora Culture, although Li Haifeng, who has the title of associate professor, has no problem with his professional level, but his popularity and past performance are not too outstanding, and he has no advantage over other judges.

But this time he came to serve as a judge, and after the initial "poisonous tongue" skills, Liu Ruoyi took a fancy to Li Haifeng's Internet celebrity potential at a glance, and asked Aurora Culture to pay attention to this judge as a key point, and communicated and encouraged him, promising that if this year's judges can maintain this style, Aurora Culture will reserve a fixed judge seat for him in the future, of course, the remuneration will be greatly improved.

Li Haifeng, who originally complained about the poor level of the contestants who couldn't watch it, didn't expect such an unexpected gain, his age is not too old, his thinking is relatively avant-garde, and his fame and fortune are relatively strong, because after this matter began to become popular on the Internet, he had the courage to open a post bar with his own name certification, and he actually gathered thousands of fans in a short period of time!

This greatly stimulated Li Haifeng's interest in cross-border, according to the current trend of development, he will have a place in the entertainment industry in the future, this unexpected discovery greatly stimulated Li Haifeng's creative ability, in order to carry forward his second career, Li Haifeng began to shape the character of the talent show "Spicy Fresh Master" for himself under the guidance of Aurora Culture.

Of course, these are all expansions on the basis of his solid basic skills in music, and he uses sharp language in the comments to directly point to the biggest problems of the contestants, but at the end of the comments, for the contestants, he will also put forward his pertinent opinions and suggestions, which is really not suitable for the singing industry, Li Hai Summit suggested "entertain yourself, just be happy", and for potential players, Li Hai Summit suggested in which aspects to strengthen.

was ruthless when he said it, and after he finished speaking, he had a warm care, so that Li Haifeng's image gradually began to become plump in the "Super Girl" audition battlefield.

TV viewers who watched "Super Girl" in front of the TV would not have thought that the focus of the audition stage was not on a certain Super Girl contestant, but on a little-known judge.

They didn't expect that after the show "Super Girl" started from a few tenths of a rating, it would quickly break 1, 2, and 3! It was like a comet rising rapidly in the jungle of variety shows, and the criticism of some media in the middle not only did not affect the development of this show, but seemed to add fuel to the fire.

Li Haifeng, an alternative judge who has sprung up, once again stunned these people, originally they thought that "Super Girl" was a low-end kitsch program with no professional content, but Li Haifeng's sharp and reliable professional comments have been ahead of them, proving that the "Super Girl" column group is seriously choosing the right contestants.

Those contestants who are not good enough and lack of talent are just one-day trips, which just shows that the "Super Girl" program has achieved what they claimed, no matter who you are, as long as you are over 18 years old, you can try to realize your dream of singing if you want to!

But if you want to go far, you have to rely on your own real talent to get the promotion card!

Because of the appropriate content, the song that Liu Ruoyi improvised at the Top Ten Golden Melody Awards Gala has now become the theme song of "Super Girl" as the theme song of "Super Girl", and now it has become one of the national songs talked about in the streets like magic sound brainwashing.

"Sing if you want to, sing loudly" will sound as scheduled every time the scene of the "Super Girl" audition competition is switched, so that the single of this song has also successfully ranked among the top of the mainland music charts.

Anyway, starting in the spring of 2002, Liu Ruoyi's singing dominated the charts, giving Liu Ruoyi's new Chinese album a good start.

In the midst of criticism, the giant ship of Aurora Culture continued to move forward at high speed against the wind.