As Lan Li himself said, there is only one "Fast and Exciting / Love 5" that he is currently releasing in the mainland, and he also appears as a supporting role, which also means that Lan Li's strong influence in the mainland is all based on theory-

It's like Tom Cruise is an international superstar, so theoretically speaking, his movies will inevitably sell well in the mainland, but in fact, even in North America, Tom's highest box office has not been able to cross $300 million, and in the mainland market, his appeal is far less than that of the Marvel family actors, as well as Johnny Depp and Leonardo DiCaprio.

Theory is theory, reality is reality, and this is still different after all.

Theoretically speaking, Lan Li is one of the most influential and appealing actors today, but whether "gravity" can replicate the miracle of "Edge of Tomorrow" and whether it can replicate the popularity of North America is unknown, after all, the attributes and preferences of overseas markets are still different after all, and they cannot be generalized!

Everyone expects Lan Li to detonate the box office in the mainland, but no one can be sure that Lan Li will be successful. Otherwise, PR firms wouldn't have done anything on movie posters, and Warner Bros. wouldn't have turned a blind eye. At the end of the day, it's still a lack of confidence.

Now, everything is showing a positive and clear trend, which is undoubtedly a good thing.

First of all, after "Gravity" was released in North America in early October, it detonated the box office market and continued to make history, and then Lan Li's visit to the magic capital triggered a frenzy of online and offline discussions, and the powerful momentum made the market show a thriving prosperity.

The only question is, what is the conversion rate of such a craze into box office revenue?

On Friday, November 22, "Gravity" officially landed in the mainland market.

The midnight screening, which verified the enthusiasm of movie fans, was the first to usher in a full-scale outbreak, with more than 3,000 screenings nationwide, nearly 350,000 moviegoers, and even some movie theaters temporarily increased the number of screenings due to too many audiences, and countless audiences poured into the theaters for the first time, hoping to be the first to watch this work.

Such a grand occasion is not inferior even compared to North America.

In the end, "Gravity" reaped the results of 20 million yuan in the midnight game, breaking the historical record created by "Iron Man 3" during this year's May Day holiday, and raised the original record of 13.45 million to 20 million in one go, and the treatment of the entire level has been completely different.

But that's just the beginning!

Immediately afterwards, "Gravity" started its own bold steps to break the record of mainland film history, this visual effects blockbuster that has been praised by countless people as "Avatar", has shown a momentum of sweeping thousands of troops in the mainland market, whether it is admitted or not, the behavior of the mainland public relations company to involve James Cameron in confusion has achieved certain results.

The single-day box office of the premiere was 175 million! It broke the single-day box office record of 130 million and the single-day box office record of "Iron Man 3", and of course, it also won the fastest record of breaking 100 million yuan in film history.

The box office on the second day of its release, 252 million! Without suspense, it became the first work in mainland film history to break the threshold of 200 million at the box office in a single day, crushing all the records that could be broken.

The box office exceeded 100 million in a single day for the second day in a row, pushing the record-setting posture to a new high/tide, and overshadowing the "Iron Man 3" released in May this year.

Three days after the premiere weekend, "Gravity" easily broke the box office record held by "Titanic 3D" in the mainland premiere weekend, directly raising the original record of 467 million to 655 million, not only rising one step, but climbing two steps, releasing all the energy of the mainland film market.

Now, the records created by "gravity" are really crazy, and they can't be counted, with the highest box office on Friday, Saturday, and Sunday, breaking through 200 million, 300 million, 400 million, etc., and a series of new records are all in the bag, what people need to do is not to continue to count the relevant records broken by the movie, but to start counting "what box office records have not been broken".

Followed by a working day, but "gravity" still maintained a record of breaking 100 million at the box office in a single day, and on the sixth day of release, the cumulative total box office exceeded one billion yuan, and before that, the fastest work to achieve such results was "Journey to the West", which took fifteen days to create such a good result, and now "gravity" has simply shortened a lot, so the record is really terrifying.

If nothing else, "Gravity" will break the record of "Avatar" in the mainland box office of 1.378 billion yuan in the second weekend of its release, setting a new high.

Objectively speaking, it is not surprising that "gravity" can create good results, and what is really surprising is that the box office soaring curve shows a devastating posture and has reached such a height, which is indeed far beyond people's expectations, but if you analyze it deeply and look at the essence through the phenomenon, you can know that this is the inevitability of chance.

First of all, the mainland film market has shown an upward curve for four consecutive years, and the total number of screens in the mainland is rapidly approaching 20,000, and it is becoming the second largest film market after North America, which provides the prerequisites for countless films in the past, even if they are highly sought after, but limited by the lack of theaters, they are still unable to contribute to the box office after all.

Secondly, from the strong appeal of Lanli-Hall, to the movie-watching experience comparable to "Avatar", from the rave reviews to the blowout response at the North American box office, from the overwhelming publicity in the early stage, to the stormy waves of Lanli's visit to the magic capital...... All of this has completed a series of important preparations for the explosion of the movie box office.

Finally, the simple plot and wonderful special effects of "gravity" itself are undoubtedly very friendly to the audience, creating conditions for the majority of audiences to enter the cinema. In a way, this is the most important condition.

Thus, "gravity" has taken the step of making history.

Everyone is asking the same question: When will the cumulative total box office of this movie in the mainland exceed 2 billion?

The answer is, twenty-seven days after the release.

After winning the single-day box office champion for 20 consecutive days, the box office upward momentum of "Gravity" gradually slowed down, and finally after 27 days of release, the cumulative total box office figure finally exceeded 2 billion, and there were only three days left before the expiration of the key to the film's release in the mainland-

There is a release key for account-sharing films, each cycle is 30 days, and you can apply for an extension after expiration, but most of them will not be approved, because the mainland film market still has not formed a mature system like North America, and most films are released for more than three weeks, and the box office will barely grow, and there is no point in extending the key.

In the end, "gravity" failed to extend the key, and the cumulative box office in the mainland was fixed at 2.1 billion yuan, which is about 300 million US dollars at the current exchange rate in US dollars, second only to North America in the global market, and ranked first in the overseas box office.

This is the first work in the mainland with a cumulative box office of more than 2 billion, and it has undoubtedly occupied the championship of the total box office in film history, with "Avatar" and "People in Thailand in Embarrassment" occupying the second and third places respectively!

After "Gravity" landed in the mainland market, it almost swept all the records in the bagged posture, showing a posture of being overwhelmed with cold heights, one or more records a day, replicating the miracle performance of the film in the North American market, and also tapping the infinite potential of this market, which makes people full of more expectations for the mainland.

The most important thing is that "Gravity", as a one-man show of Lan Li, has pushed the appeal of this young actor in the mainland to an unparalleled new high, and has been called the "Leonardo DiCaprio" of the new century by many media, setting off a trend comparable to that of the "Titanic" back then.

Such news, after crossing the ocean, also set off a wave in North America.

The reporter interviewed Lan Li by phone, but got a relaxed answer, "Oh, I'm not sure whether I should be happy or sorry now." It's a pity that Rooney and I didn't manage to make a plot in the movie, otherwise the number of female fans would have surpassed Leo, and thankfully, Alfonso focused most of the camera on me, so I stole the whole crew. ”

After Lan Li's answer was spread through the report, it triggered another wave of discussion, which further supplemented the endurance of the movie.

Even Leonardo, who became the subject of the interview, laughed generously, "To be honest, I don't know exactly what it was like back then, so I can't depict the scene now." But...... I think Lan Li is a very charismatic guy, and I personally admire him very much, but I think I should still be a little better. ”

It is precisely because "gravity" is continuing to make history, those negative news that doubts and complaints have gradually subsided, and all from North America to overseas have shown a scene of singing and dancing, and Warner Bros. is even more overjoyed, not only because the box office of this film has created good results, but also because Lan Li's next work is still Warner Bros., and the cooperation that Barry Mayer tried to complete at the beginning, after going around and around, was finally completed in the hands of Kevin Tsujihara.

That's a good thing.

With the release of box office figures in overseas markets, the pace of "gravity" making history is becoming more and more unstoppable, while Universal Pictures and Legendary Pictures are becoming more and more gloomy, and now the whole of North America is looking forward to what heights the global box office of this film can reach?

Could it be that the second "Avatar" is really about to appear?

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1552 Detonating the Market (Page 1/1)

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