Movie marketing is important!

90% of Chinese movies are losing money, and if the marketing is done well, it can basically ensure that the movie itself does not lose money.

In the early years, the most familiar forms were movie posters and film reviews.

When traditional media monopolized the market, film critics' comments and recommendations were very important. Big names comment on the quality of a movie, and even determine the box office sales of a movie.

Later, the Internet became more and more developed, and movies began to use the Internet for dissemination, which greatly reduced the cost. In the past few years, the most popular is Weibo + WeChat, which is also known as "double micro" by insiders.

If a movie wants to achieve a high box office, it must be a grass topic.

The problem also arises, if you don't invest a lot of money in publicity, the film can't sell, and if you don't have a good marketing strategy, you still can't sell - most movies are stuck in this dead knot.

Selling miserable marketing is the most hurtful of all marketing methods!

Fang Li knelt down for the shocking performance of "Hundred Birds and Phoenix", although Fang Li was criticized by "People's Daily" for losing the dignity of a cultural person, but he did win the film schedule for "Hundred Birds and Phoenix".

"Fanghua" suddenly changed gears a week before its release, and became the "weak" side in an instant, and Feng Pants once again became a director who "dared to shoot taboo subjects", and the popularity of the movie topic immediately rose...

The reason why these movies can sell miserably and succeed is that the premise is that the quality is excellent, no matter how bad the sale is, no matter how hyped it is, there are audiences who are willing to pay for it, and they can also earn a good reputation.

And "New Year's Greetings" is because "American Team 2" accounts for nearly 60% of the film schedule...

However, today "The Martian" is only 48% of the film schedule...

You're still selling miserably, you can't talk about it!

Especially under the premise that the quality itself is not good!

……

The so-called phenomenal level refers to the product of leading a certain fashion and trend, resulting in the phenomenon of thousands of empty alleys.

When a movie becomes a phenomenal movie, it is bound to become the focus of discussion in the whole society.

Specific to recent years, "Wolf Warrior 2", "The Wandering Earth", and "Nezha" can be called phenomenal, and then "The Martian"...

The number of moviegoers is in the unit of 100 million - "The Martian" is going in this direction!

The only thing these four movies have in common is Shen Ming!

Last year, there were still many people who said that Shen Ming was just lucky, saying, 'If I encounter such an opportunity, I can do it too!'

Then during this year's Spring Festival, "Emergency Rescue" failed at the box office...

At that time, there was a lot of discussion on the Internet, 'Does the relative failure of "Emergency Rescue" at the box office and word-of-mouth have an impact on Shen Ming's status and reputation?'

The response with the highest number of likes was: 'It definitely has an impact, but it's not a big problem!'

It is true, in fact, Shen Ming's reputation has always been not bad;

"Wolf Warrior 2" is on fire, and the black spots are all focused on Wu Jing, a bunch of critics of his personal heroism;

After "The Wandering Earth" became popular, there were many critics of the director and the plot...

Including "Emergency Rescue", Shen Ming as the absolute starring actor did not catch fire... Public opinion is basically one-sided scolding Lin Chaoxian...

On the contrary, a bunch of people sympathized with him!

It's the public opinion of the whole public!

He is a drama celebrity with popularity, not a traffic star.

But Shen Ming felt sorry - this drama could have been done better!

It is also this kind of public opinion that makes Shen Ming feel very sorry, and the feeling of being sympathized by everyone is really Nyima makes people speechless, and Lao Tzu is not surnamed Jia!

The film and television industry is naturally uncertain, and we all know that explosive models can make a lot of money but they are hard to find, and the possibility of losing money is much higher than making money!

In the past, capital liked to use traffic stars, because traffic stars could offset the risk with the box office, but later it turned out that traffic stars were seriously injected with water, and the purchasing power of fans was very average, and traffic stars could not guarantee the box office, and there would be many negative effects, and traffic stars gradually failed...

But since Shen Ming's debut, all the works he has participated in have made money, even "Emergency Rescue" has earned nearly 300 million!

Therefore, this matter has little impact on Shen Ming's salary and coffee position!

When it came to "The Martian", Shen Ming came back!

In fact, when he watched the later stage, he felt that there should be a good reputation, and this movie is very good in terms of special effects and plot.

If you insist on nitpicking, there must be a problem, and a few bugs raised by that expert do exist...

But a movie is a movie after all, and it can't be completely a realistic documentary.

……

"We just went to see the premiere of City Hunter!"

In the suite of Holiday Inn Wuhan Metropolitan, Cheng Xiao chatted with her husband while watching the program on TV: "A very impressive film. ”

"Impressed?"

Shen Ming frowned slightly: "Could it be that the movie is very exciting?

Isn't Xiao Ming Huang going to rise?

Cheng Xiao shook his head: "The plot is very bad, there is no focus, I want to be funny, but the funny means are very embarrassing, and I want to focus on the action, but Xiao Ming Huang is not a big brother after all, and his action scenes look awkward... In short, the rhythm is safe and out of control!"

“… Are you impressed?"

"Huang Xiaoming really fought this time, he flew down from Tokyo Tower!"

Shen Ming was taken aback: "... Jumped?"

"There must be security measures tied!"

Milk Xiao rolled her eyes...

“… It scared me, I thought he was really immortal!"

"That movie is too ugly, it's definitely not a show!"

"The Douban score is not fake..."

"Eh, Xiao Ming Huang is probably going to fall big this time!"

“… He said on Weibo that he was hacked?

Xiao Ming Huang took a screenshot directly, compared the Douban comments, most of them gave "The Martian" five stars, and then gave "City Hunter" one star, and came to the conclusion: It was hacked!

This is the same as "Dream Chasing Interpretation Circle" that feels that it has been harmed by Douban...

"He will definitely feel that he is being persecuted by the world!"

“… Would you like to respond?"

"In response, we're the winners now!"

Glancing at Xiao Xiao, Shen Ming then added: "And we do... A few words of truth were told. ”

"Huh?"

In the summer file, as long as there is competition, no one needs to provoke mobilization, and a series of targeted operations will be launched.

It is very normal to smear opponents, after all, it is about scheduling!

Cheng Xiao was surprised: "You really did this?"

"What's this? Don't forget, they're targeting us too!"

No one wields any less means than anyone else...

Cheng Xiao waved his hand and explained, "I mean, if it's too obvious, will it make netizens disgusted?"

"No, his popularity is already very poor..."

……

"City Hunter" cost 300 million yuan, filmed in Tokyo, Tang Jili was ruthless this time, and the action scenes were arranged very feeling!

After all, he was the director who fought against Lao Mei back then, Lao Tang was ruthless, and the action scenes were indeed beautiful!

As early as the end of the last century, there was an American drama called "Vigilance Weilong", starring Hong Jinbao, the national ratings champion! The ratings in Europe are also quite good! Director Tang Jili...

So, don't blow "Wasteland" - "Police Dragon" is the first American drama starring Chinese!

However, "City Hunter" retains another ability of Tang Jili: the literary drama is a mess!

That's the case, Tang Jili is a Hong Kong native, and he was born in a family class, and many jokes are implemented around the eldest brother Cheng, and it may be funny to put it on the eldest brother Cheng, but once it is put on others, it will backfire!

Or that the audience doesn't appreciate it!

As a result, after the release of "City Hunter", the Douban score was 5.2 points, and the eye-eye score was only 8.2 points;

This is a bad movie!

The box office on the first day was only 60 million!

The other two works, "Praise Father Chasing the Sun" and "Evil Neighbors from the Sky" simply failed to break 30 million...

is still the same sentence, once a phenomenal movie is released, anyone who is hit by its aftermath will lose a lot!

Lechuang Entertainment's ancient mythology series is estimated to be dying...

But they certainly won't give up on discrediting The Martian - always thinking: I'm not good, I can't make you good!

However, the reputation of "Evil Neighbors from the Sky" is not too bad, with a score of 6.7...

By Saturday, the number of films scheduled for "City Hunter" dropped directly to 15 percent, and the number of films scheduled for "Bad Neighbors" rose to 12 percent...

If there is no "The Martian", "Bad Neighbors from the Sky" may be able to make a small hit, but unfortunately, "The Martian" is too strong, and it won 1.1 billion box office again the next weekend!

Ten days after its release, the cumulative box office was close to 4 billion!

Directly into the top five in film history...

Eyesight predicts that the total box office of "The Martian" is at least 7.2 billion...

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