Chapter 37 Goal Achievement (Seeking Collections and Recommendations)
Penguin Music, Cloud Village Music, and Easy Listening Music are the three major music websites in the world.
Lin Xuan's video quickly became popular on the Internet, and after watching the video, many netizens fell in love with the two songs "Life is More Than What Lies in Front" and "Alive", and their first reaction was to go to the three major music websites to search for songs to listen to.
After searching, I found that none of the three major music websites have the copyright of the song.
Netizens were suddenly unhappy.
People like a song and naturally want to listen to it several times.
These two songs are just guitar accompaniments, which they like very much, so if there is a good arrangement, a song will definitely be more layered, fuller, and better.
And the sound quality of the video is too poor, and the sound quality of the songs recorded in the professional recording studio is not much better.
So, netizens want to hear studio singles.
After discovering that the three major music websites had no copyright, it didn't take long for the official Weibo of the three major music websites to be swiped by netizens.
"Ask for the copyright of "Alive". ”
"Ask for the copyright of "Life is More Than What Lies in Sight", I haven't heard such a beautiful song for a long time. ”
", I ran to listen to the song in high spirits, and found that there was no copyright, how do you guys do it on these music platforms, you don't fight for the copyright of this kind of good song, there are a lot of inexplicable bad songs on the list, ask for copyright. ”
Many netizens' comments on the official Weibo of the three major music websites quickly exceeded 100,000, and the first few comments on copyright were also tens of thousands.
In fact, when "Alive" was first released, there were also listeners who liked it and asked for copyright under the official Weibo of the music website, but the popularity was not high at that time and did not attract the attention of the website.
But now, with the popularity of "Life is More Than What Lies in Sight" on the whole network, the comments seeking copyright have completely captured the official micro-accounts of the three major music websites, which has naturally attracted the attention of the three major music websites.
Penguin Music Headquarters.
Conference room, the Copyright Management Department is in session.
"Many people on the Internet are asking for the copyright of the songs "Alive" and "Life is More Than What Lies in Sight", so please tell us what you think. Manager Zhao looked at everyone.
"Manager Zhao, I think we should be cautious, in the past, there were some anchors on Douyin who wrote their own songs, which were very popular in short videos, but these songs have limitations, and once they enter online sales, the results are not very good. ”
A middle-aged man with eyes was the first to express his opinion, saying:
"We gave generous conditions last year to buy the original single of Douyin anchor Xiaoxiao, Xiaoxiao has 20 million fans in Douyin, but the single has been vigorously promoted, and the number of paid downloads is less than 100,000. ”
"And Brother Long, the anchor of the previous "Firefish", is so popular on the Internet, but after the single is launched, it is not the same as hitting the street, and even the promotion cost cannot be recovered, I think for the songs of these anchor video masters, they can't be blinded by the superficial popularity, and it may not be what if it is really launched?"
Manager Zhao nodded thoughtfully, turned his head to look at a middle-aged man who looked like a gentleman, and said:
"Wu Production, I invite you to come over this time, just to ask you to help us analyze the potential of these two songs. ”
"After all, there are very few precedents for the songs of those streamers in the past. But this time, there are indeed too many messages from the audience on the official Weibo, and it is different from usual, what do you think?"
"We must fight for the copyright of these two songs!" Wu Productions said categorically.
"What do you say?" said Manager Zhao curiously.
Some other people who are the same as the middle-aged man with glasses, because of their previous failed experience, are not optimistic about the anchor's songs, and they also look at Zhao Production with doubts.
Wu Fang smiled and asked, "You must have heard those two songs, do you like them?"
"I really like those two songs, especially "Life is more than what is in front of you", it reminds me of a lot of things when I was in college in the early 90s, when money worship was not as popular as it is now, and the university was full of young people with ideals, you came to the world with your bare hands, desperate to find that sea, these two lyrics moved me very much. ”
Manager Zhao obviously really liked this song, and couldn't help but sigh a few more sentences, but then he changed his words and said:
"However, although I like this song very much, after all, we are businessmen, talking about business, my personal perception is not important, I have to use data to speak, according to the past data, the sales of songs created by the anchor are indeed not optimistic. ”
Wu Chuan smiled slightly and said, "Manager Zhao, do you remember the last time the company bought the copyright of Douyin's anchor Xiaoxiao song, I wasn't very optimistic?"
"Then why is Zhao Productions very optimistic about these two songs this time?" asked Manager Zhao.
"That's because the quality of the songs is good!"
"I'm a music producer, I've been dealing with music all my life, it's my job, I evaluate a song, I first look at the quality of his songs, and then I think about other things." ”
"Good music is good music, and both of these songs are undeniably good, so I'm optimistic about their potential. ”
Speaking of this, Wu Chuan thought for a while and said: "Why am I not optimistic about the song that the anchor laughed at last time, although her songs are also very popular on video sites, but that kind of fire is not the same as this one." ”
"That kind of saliva song is not good in all aspects, the lyrics are plain, the melody is brainwashing, people listen to that kind of song and bring very shallow pleasure, that kind of song can be popular not by the music itself, as for why it is popular, in fact, I still can't figure it out. ”
Wu continued:
"That kind of routine work, because of the melody brainwashing, sometimes it is indeed easy to spread, but, the quality is not good, in this era of traffic, people will follow the trend to watch the video, and even record the video and use that song as BGM, but many times it is just to watch that thing is very popular, just join in the fun. ”
"Once it's actually online, people need to pay to listen to the music, and then the audience won't buy it.
That kind of music didn't enter people's hearts at all, and it was okay for listeners to join in the fun, except for the die-hard fans of those anchors, not many people were willing to pay to download it. That's why I'm not optimistic about those kinds of songs. ”
Manager Zhao nodded thoughtfully, and the others also had a thoughtful look in their eyes.
Wu said with a smile: "And these two songs are different, these two lyrics are good, they really rely on the quality of the songs to become popular, and they have caused widespread discussion on Weibo."
Just like what Manager Zhao just said, the feelings of this song have hit the hearts of many people, according to my experience for so many years, people are willing to pay for such good music. ”
Everyone nodded in agreement.
Wu Productions sighed: "As a professional music producer, I don't really care about the identity of the singer, I only look at the quality of the songs. ”
"Just like when the company first bought Li Bi's songs, I was very much in favor of them. Facts have proved that in the end, the sales of Li Bi's songs are indeed good, but after this opening was opened, everyone saw that it was profitable, and they began to buy the so-called hit songs of other anchors, and everyone saw the results. ”
Manager Zhao thought about it for a while, and quickly made a decision, "Then contact Boss Lin immediately to negotiate the copyright of the song." ”
Wu Zuo took the initiative to ask for help, and said:
"Manager Zhao, I guess other music platforms will also fight for the copyright of Boss Lin's songs, the copyright of Li Bi's song last time was negotiated by me, Li Bi promoted Boss Lin on Douyin, the relationship between the two is obviously good, then let me be responsible for the copyright matter this time." ”
"Okay, you musicians have a good communication with each other, so I'll leave it to Wu Production. Manager Zhao nodded.
The same discussion about copyright also took place at the headquarters of Yuncun Music and Yiting Music, and the manager of the copyright department of Yuncun Music and Yiting Music also issued instructions to fight for the copyright of Lin Xuan's songs.
……
Lin Xuan's songs exploded on the Internet, and in addition to getting the attention of the three major music platforms, they also attracted the attention of some record companies.
Fengxing Records, Hua Songs, and Changjiang Records are the three major record companies in the world.
At this moment, in a conference room of Fengxing Records, the object of everyone's discussion was also Lin Xuan.
"Recently, this Boss Lin has blown up the Internet, I have listened to both of his songs, the quality is very good, this young man is still very creative talent, what do you think of his potential?
"I think we still need to be cautious and wait and see, although this Boss Lin is indeed quite talented, but it is difficult to talk about music creation, many people have written one or two good songs, and they have used up all their talents, and they have the potential to cultivate only if they can continue to create high-quality works. ”
"That's right, and Douyin, these Internet celebrities, people often look at them with colored glasses, in the past few years, our major record companies have not signed those Internet celebrities with good singing skills, not to mention the popularity, and even those who are really recognized by TV audiences. ”
"To put it bluntly, people instinctively feel that Internet celebrities and celebrities are a grade apart, and there are barriers between the two. ”
"According to past experience, these Internet celebrities who have gained attention on the Internet, every move will be magnified after being on TV, and some inadvertent actions will cause a lot of cynicism from netizens, and it is not easy to promote an Internet celebrity to become a real star. ”
"Moreover, this Boss Lin said that he didn't want to be famous, he didn't want to show his head, I don't know if this is his means to attract people's attention or if he really comes from the heart, if it is easy to attract people's attention, if he is really the same as some screwed singers in the circle, it will be bad.
Originally, it was not easy to transform an Internet celebrity into a star and make people forget his original Internet celebrity identity, but if he was still that kind of artist character, it would be even more difficult if he did not cooperate. ”
"Yes, there are some singers in the circle who are people with the character of artists, but they have all conquered the audience with their successive works, this Boss Lin is currently very popular with these two songs, especially the song "Life is more than what is in front of you", but can he still create such high-quality works in the future? ”
"Since everyone says so, let's wait and see, and if he has any outstanding works released in the future, let's contact him again. After listening to everyone's opinions, the manager of the brokerage department made a final decision.
The same thing happened to Hua Records and Changjiang Records.
They were all in a wait-and-see attitude and did not immediately contact Lin Xuan to sign a contract.
There are two reasons, one is that although Lin Xuan has created these two songs very well, who knows if he will be like many singers, he will be exhausted after creating one or two popular songs, and this still needs time to be tested.
The second is the transformation of Internet celebrities into celebrities, there are indeed few successful cases, and some companies waste a lot of publicity and promotion resources, but in the end it is thankless. Therefore, when Lin Xuan did not show lasting creative ability, they were unwilling to make a move easily.
……
On the afternoon of July 28.
Lin Xuan played with his mobile phone, looking at the comments under the official Weibo of the three major music platforms, with a faint smile on his face.
His purpose has been achieved, and now he is waiting for others to contact him.
At this moment, Lin Xuan's mobile phone rang.
"Hey, hello. Lin Xuan saw that it was an unfamiliar number, and his heart moved slightly.
"Hello, is it Mr. Lin, the singer-songwriter of "Life is More Than What Lies in Front" and "Alive"?"
"It's me. ”
"I'm Chen Mu from the Yuncun Music Copyright Department, is the online copyright of these two songs still in your hands?"
Chen Mu immediately determined whether the copyright was still in Lin Xuan's hands, if others had already taken the lead, there would be no need to talk about it.
"In my hands. Lin Xuan said calmly.
Lin Xuan was not surprised that the other party was able to get his phone number.
Li Bi and Sun Xue both have Lin Xuan's phone number, and Lin Xuan has also mentioned before that if the person in charge of a record company or music website asks them for his phone number, just give it to them.
Chen Mu got straight to the point:
"Since it's in Mr. Lin's hands, it's easy to do, our Yuncun Music is very interested in Mr. Lin's song copyright, I want to make an appointment to talk to Mr. Lin about copyright cooperation, I don't know when Mr. Lin will be free?"
"Then tomorrow at two o'clock at noon. Lin Xuan said.
The two made an appointment, and Lin Xuan hung up the phone.
It was only an hour later, and someone from the Yiting Music Copyright Department also called, and Lin Xuan also made an appointment to meet at two o'clock at noon tomorrow.
To Lin Xuan's surprise, the person who called Penguin Music was not from the copyright department, but a producer named Wu Wei.
The other party directly said on the phone that he was a friend of Li Bi, and the online copyright of Li Bi's songs was negotiated by him on behalf of Penguin Music.
Since Li Bi was mentioned, Lin Xuan chatted with the other party a few more words, Wu Wei didn't say much about copyright, but chatted with Lin Xuan briefly about music, saying that he liked Lin Xuan's songs very much.
After hanging up the phone, Lin Xuan stretched his waist with a look of satisfaction.
As the popularity of "Life is More Than Present" grew, he finally attracted the attention of the music portal and achieved his goal.
The other party personally came to the door to discuss cooperation, and he could naturally control the right to speak and bargain.
He brought the heads of the three music websites together, and the fight was to let them compete with each other and sell their own attention.
At night, Lin Xuan slept beautifully, waiting for the next day to talk about copyright cooperation.
PS: Please ask for recommendation votes, thank you. Also, this chapter is a two-in-one chapter, so today's update ends.