Fu Cong is very smart and gets himself out of the matter, but this matter must not be counted like this.

Xinghai Culture's current main focus is on the overseas publicity and market development of the Black Hole Band, except for the manpower required for the normal development of domestic business, all the people have been transferred to the overseas marketing department, and Sony docking business, it is really not free.

By the time Black Hole has gained a foothold in the U.S. market, that's when the White Keys pay the price.

Because of the public opinion turmoil, the reputation of the Black Hole Band has been affected to a certain extent, and Cao Wu and several people have been interviewed by the media for a week, recovering their losses through various channels.

And far across the ocean, the promotion promoted by Sony is also in full swing.

On live streaming platforms like YouTube?Live and Twitch, more and more viewers are discovering that their favorite streamers are listening to songs from an album called "Rock or Bust."

Some streamers have explained to viewers that the album is provided by the platform and suggested that they play it during the live stream.

Many anchors don't like this commercial model, but after opening the album and listening to it once, they completely converted it into tap water and frantically offered Amway to the audience.

As an emerging mode of entertainment, the vast majority of live viewers are young people.

And chasing trends is a common trait of young people, and after more and more young viewers heard the same songs during the live broadcast, the album exploded at an unprecedented speed.

In just one week, the weekly album ranking of "Rock?or Bust" soared from the top 50 to the top 10, with a total of more than 80 million views, more than 10 million single downloads, and more than 3 million total digital album sales.

Even Sony, the initiator, didn't expect the live broadcast to have such a good effect, let alone the traditional record label and the media, and they were confused.

Although they are both in the entertainment industry, record companies don't know anything about online games, let alone live streaming, which is just emerging.

They only know that it is a mode developed and promoted by streaming video websites that can watch movies on different communication platforms through the network system at the same time, and it is a new kind of streaming media that is broadcast live by users themselves, usually live games, movies or TV series in real time, but they don't know that this kind of online live broadcast has such a good publicity effect on music.

Some companies want to try to contact the live broadcast platform, and also want to use the platform to promote the music of their own artists, but they learned that the largest live broadcast platforms have signed exclusive cooperation with Sony for one year, except for music review live broadcasts, mvreaction live broadcasts and other channels, all channels are not allowed to appear music works other than Sony Music and Xinghai Culture's artist music.

This has caused many companies to express strong dissatisfaction with this, but the contract has been signed and they have nothing to do.

Streaming platforms such as YouTube?Live and Twitch are seeing a rapid increase in daily active users, and Rock?or Bust is also becoming more and more popular.

On Twitter, the topic of the album and the Black Hole band is getting hotter, and on YouTube, the only music video, "Boulevard?of Broken Dreams", has skyrocketed in views.

Without Sony looking for a channel to arrange, a large number of entertainment magazines and various TV media took the initiative to contact the Black Hole Band and wanted to interview them.

George from Columbia Records, the liaison department, hung up the phone, and before he could take a sip of water, another call came in.

"I'm sorry, our company's cooperation with Xinghai Culture has been terminated, and the Black Hole Band cannot be contacted for the time being. ”

"Sorry, we are unable to schedule an interview with the Black Hole Band at this time. ”

“……”

Finally, George picked up his cup and went to pick up his coffee, only to see that his colleague Earl was also lazy there.

"Oh my God! I'm going crazy answering the phone!" George couldn't help but shake his head and complain as he came to the coffee machine.

"Who isn't?" Earl complained, "I received twenty-three phone calls in the morning, all of them from the media, and all of them were interviews with the Black Hole Band. ”

George looked around, lowered his voice and said, "I heard that the director of the Propaganda Department and the Marketing Department had a quarrel yesterday and almost got into a fight, as if it was because of this black hole band. ”

It is understandable that the Black Hole Band was the partner led by Scott, the director of the publicity department, but after Albert landed in the marketing department, he directly terminated the cooperation and found fault and filed a lawsuit to earn liquidated damages. But now that the Black Hole Band has suddenly exploded, the profits of liquidated damages and the profits of cooperation are reversed, and Scott is afraid of being held accountable, so of course he will hold a grudge against Albert. ”

"Scott is really unlucky, originally he was very hopeful to be transferred to the marketing department, but he was parachuted in by the head office, and he made a big customer yellow, if it were me, I would be very angry. By the way, do you think the head office will punish Albert?"

"I don't think so, but it doesn't matter to us. ”

"That's right, how about a drink at the bar after work? ”

"Of course no problem!"

……

Just when the weekly ranking of the "Rock?or?Bust" album officially surpassed No. 5 in the weekly rankings, the band Black Hole also came to the United States again.

Yasuo Sato, head of Sony's overseas business unit, personally received them at the New York airport.

Because of the excellent publicity effect, Sato was praised by the group and reciprocated, and his attention to the Black Hole Band was much stronger than before they returned home.

Yasuo Sato took over Sony Music's overseas business in 06, and for nearly a decade, his work policy has continued to follow the general direction set by Kazuo Hirai during his reign, and he has carried out meticulously.

Praise newcomers, open up channels, and go hand in hand.

When he first took over, he led the signing of a pop music singer and spent a lot of resources to make it popular, and concerts were held in 21 states. But after the termination of the contract due to the outbreak of the racial discrimination scandal, he has never picked up a singer or band group again.

"According to statistics, the number of clicks and plays of songs related to "Rock?or?Bust" this week increased by 87.19% compared with last week, the number of sales increased by 118.73%, and the popularity of the topic increased by 261.58%......"

Yasuo Sato smiled and listened to the data of the assistant, and after the assistant finished speaking, he said with a smile: "After the strong alliance of Sony and Xinghai, the Black Hole Band has achieved good performance in the American record market. Therefore, I suggest that in order to better consolidate the band's fan base, we should use the two festivals of Christmas and Chinese New Year to arrange two large-scale promotional activities, and our company already has two sets of plans. ”

"The first is to organize offline signing activities, which will be held at our company's record stores in major cities. ”

"The second is to organize a concert in New York. ”

Please refer to. ”