Chapter 270: Asking for Blessings
The fourth uncle retracted his thoughts, Zhao Shaodong's kid has a good eye, at the beginning, he planned to stare at the entire Chinese circle to see the development, and the other eye was still staring at Hollywood.
"If you want me to say, you should think about it when you go back, the times have changed, and how to adapt with the changes of the times is the most important thing for everyone at present.
What is the secret of what Zhao Shaodong did?
There's nothing new, it's nothing more than a willingness to spend money to create high-quality products, people's budget of more than 20 million, I heard that it is the need for film quality and market development, and the additional budget of more than 10 million is added.
As long as you see it, you dare to smash it in, Japanese, Korean, and English three original dubbing, how many of the movies we shot had this kind of plan planned from the beginning?
It will be like you picking at the rancidness one by one, pressing the manual pressure on the construction period and pressing the publicity, and I can't wait to rub the budget down again, what is the result?
I want to make quick money, make a movie in ten days and half a month, so that I can make a good movie?
Now it's no longer the time when the audience just watches what they are given.
Why are Hollywood's blockbusters popular in Hong Kong and in the mainland?
That's because today's audiences need to watch some sincere works, well-made blockbusters, and they need to see innovation.
Finally, even if you have a good film, you need reasonable publicity to get people to the cinema to watch the movie!
If you look at the promotion of "Infernal Affairs", even an old man like me can know about the existence of such a movie from several channels, and they have reached the pinnacle in terms of publicity and distribution. ”
Regardless of whether the people present could listen to it or not, the fourth uncle still said what he was holding in his heart.
In the past, he was also so conservative, and when he monopolized the Xiangjiang film market, he thought that he could stand at the top and laugh at the situation, what is the result now?
The film empire, which was once like a behemoth, finally couldn't resist the development of the times and was surpassed by more energetic juniors.
The fourth uncle's words made the Du family brothers think about it, and Lin Beichen was no longer indignant, even Xu Xinqiang remembered Sister Xi's repeated words at this moment, and couldn't help but waver, is it really right to suppress the enterprising spirit of his subordinates like this?
With the words of the fourth uncle, an industry boss, the meeting that was originally gathered to jointly prepare for the Aurora culture ended without a problem.
In fact, everyone has already thought about this problem before they came, but what can they do if they join forces? At present, everyone has almost no bargaining chips in their hands that can be used to stop the growth of Aurora culture.
It seems that people have never worried, and they don't need to go out of the Zhao family system to get it, and everyone here can't find a place to start with the Aurora Cultural Fund.
Liu Ruoyi has long seen that the channel can not be faked, at the beginning it was relying on itself to develop channels, and now they have established their own distribution channel system, which Nima has entered Hollywood, which is more solid than everyone here.
This is what it really looks like to be a little bit globalized, unlike some people, even if they roll in the Asian circle, they are known as international, so in terms of distribution channels, the current Aurora culture is only stronger than everyone here.
In fact, no one knows how Aurora Culture has done so many things in a short period of time.
If you dig deeper, you will find that the execution ability and connections of this team are too strong.
If the skills are not as good as others, you have to admit it, this is the fourth uncle's opinion, and then everyone is to study other people's practices, and hurry up to catch up, this is the best way out for everyone, and you can't hold the old thinking and think that you can join hands to suppress the growth of the new forces.
This traditional routine is no longer feasible in the entertainment industry in Xiangjiang, after the return, the bottom line already has a red line, and it is nothing if you want to move a little outside the right path, if you really want to rely on off-market moves to turn the tables, then you really don't even think about it.
Don't accept Zhao Shaodong and the behemoth Zhao family behind him, even if he doesn't, with the current strength and scale of the family, it is no longer an object that can be solved by a few gangsters.
If someone doesn't believe in evil, Sheng Jing's third brother understands that the company that casually mobilizes hundreds of security guards is something that ordinary people can afford to provoke?
What the other bigwigs think, Xu Xinqiang doesn't know, but when he returned to the company, Xu Xinqiang locked himself in the office and thought about it for a day, but finally made up his mind and prepared to release Sister Xi, a cadre, to see if he could open up a new situation.
This is definitely not a solution, and the current trend is already obvious, Zhao Shaodong's Aurora culture is closely integrated with the mainland, which has greatly raised the threshold of the Xiangjiang entertainment circle.
With the stark contrast between "Shaolin Football" and "Infernal Affairs", no big-name producer dares to leave the mainland market alone whenever it comes to big productions.
The censorship system in the mainland is more troublesome, but the market is there, and if you don't adapt to it, you won't have a chance to get a piece of the pie.
Aurora Culture, or Zhao Shaodong's strategy, is actually not complicated, from the beginning of the planning of each target market into the plan, the focus of the market pay attention to special customization to meet local needs.
It's just that in the past, the Xiangjiang entertainment industry still held the mind of the boss of the Asian entertainment industry, and you can see what I push.
In fact, some bigwigs have not seriously thought about how to meet the audience's preferences and policy requirements in the mainland market.
In such a situation, even the bigwig star in the circle has made the same mistake, the just-released "Shaolin Football" is a living lesson, and when filming, I didn't think of going to the mainland for filing and preparing for approval.
If it is estimated according to the peripheral box office revenue of "Shaolin Football", due to the inability to be released in the mainland market, the losses caused by the box office can be divided into at least tens of millions or even hundreds of millions of yuan!
The success of "Infernal Affairs" is a direct slap in the face of the arrogance and short-sightedness of "Shaolin Football", and Xing Ye's treatment of Huanyu Entertainment is not only because of the conflict of surrounding interests, but more importantly, the concept is different.
Compared with the enterprising Aurora culture, Huanyu Entertainment, which is holding on to the defects, will no longer be able to keep up with the times if it does not change.
Whether it is vision or operation, Huanyu Entertainment is always operating.
It's just that for such an old company, Xing Ye doesn't believe that it will change soon.
In this kind of company, even the smell of detergent is the same for decades, not to mention the big change at the operational level.
The concept of transformation management is generally impossible, if it is not for the fact that it is really unbearable, there is a thorough lesson, Jedi counterattack or phoenix nirvana, this kind of essential change is difficult to happen naturally.
First of all, Emperor Entertainment announced the establishment of Tianyu Jingcheng Co., Ltd., and Emperor Entertainment became the general manager of the Beijing Company, officially starting the pace of going north.