"Yes, the 1986 fighters started here. Chen Xiaoqing reminisced: "I have been doing this for almost 30 years, and I have filmed all kinds of professions, and suddenly one day the tip of my tongue became popular, and the audience knew that there was such a foodie as me." ”

"Would you be interested in making a few documentaries about orphans?"

Johnson straightened his back, his eyes burning, staring at the other man. Chen Xiaoqing was stunned for a moment, and saw that Johnson didn't seem to be joking, and said confusedly: "Of course I thought about it, I have also made a few charity documentaries, but unfortunately ......"

"To put it mildly, the audience of that kind of film is too small, it is difficult to attract a wide range of viewers, and you also know that there is only one principle for websites and TV stations now, and ratings are king. ”

"It is estimated that you can only enjoy yourself alone, and no one will be willing to waste resources to promote the operation, this kindness is good, but no one will watch it in the end, what's the use?"

In one sentence, Johnson shook his head and said firmly: "I want to invest, please make a documentary about orphans!"

"This ......" Chen Xiaoqing's face was full of surprise, and he was sure that Johnson was serious, and hesitated: "It's not just a matter of funding, but also the difficulty of promotion through various channels, you won't take pictures and enjoy them alone, right?"

"Don't worry, I'm in charge of solving this kind of thing!" SC Johnson said confidently: "Money is not a problem, you have full control over the selection of materials and angles, and I believe in the professionalism of the team." ”

"As for the funding...... Is five million enough for a film?"

"Five million!" Chen Xiaoqing was startled after hearing this, and quickly stopped: "Absolutely no use, what are you kidding!"

"Documentaries don't need stars and special effects, the biggest cost lies in the staff's eating, drinking, and Lazar, if you don't go to the wild to shoot animals and plants, and you don't have to go abroad to stay, it won't take two million to kill. ”

Looking at Johnson, there was silence for a moment, and Masase asked, "Are you serious?"

Johnson nodded and said sincerely: "I will definitely do charity in the future, but I am not a superman, and I can't go far on my own." ”

"Therefore, I am preparing to set up a private fund to help orphans, and I have already started preparations, and I hope that Mr. Chen will agree. ”

After speaking, he stood up, came to Chen Xiaoqing, and bowed deeply. The other party hurriedly lifted Johnson's hands up, looked at the young man's sincere and firm gaze, and finally nodded: "Okay, I promise you!"

SC Johnson smiled a little, and the documentary was not a temporary idea, but a long plan. I met Chen Xiaoqing by fate, believed in the other party's professional team, invested some money, and tested the water.

Sitting down again, Chen Xiaoqing planned: "I'll discuss with the team when I go back, come up with a project plan and budget for you, and then we will discuss how to operate in detail?"

SC Johnson agrees that slow work should not be rushed. Leave your contact details and continue to eat and chat until late at night.

Sending Hu Hai to the door of his house, before getting out of the car, he advised: "If you need help with charity, I am duty-bound!"

Johnson smiled and agreed, there are still many well-wishers in the world, but they are chilled by a small number of black sheep, and would rather drive thousands of miles to deliver supplies by themselves than trust the scum who are full of their own pockets.

The cost of doing charity is getting higher and higher, the media attention is getting stronger and stronger, and all kinds of gossip are emerging in an endless stream, so how can ordinary people distinguish the real from the fake?

Instead of being deceived,

Don't donate at all,

How can the children in the welfare home be embarrassed!

This is not a problem of one person, and Johnson is not a fool, let alone tens of billions, even hundreds of billions is a drop in the bucket.

We can only do our best, learn from foreign charitable funds, business operation funds, make money with money, rational charity, and the right way is to go a long time.

No one is a savior, he has selfish intentions, and the others can't be controlled, concentrate firepower, rescue children who have the same experience as themselves, help one is one, and save two is a pair.

Slowly invest money to test the waters, find a professional team, operate in a market-oriented manner, and supervise the whole process with laws and systems. Anyway, you don't need to pay for it, as long as you have a clear conscience.

The next step is to set up a fund, and the key is to find the right people. When SC Johnson got home, he turned on his computer and started surfing the Internet to check the conditions of the various procedures.

There are two main forms: public and non-public, enterprises and individuals belong to the latter, do not have the right to raise donations from the society, and rely on their own ability.

The non-public original fund shall not be less than 2 million yuan, and must be monetary funds received in the account; there is a standardized name, articles of association, organizational structure and full-time staff suitable for its activities; there is a fixed residence and can independently bear civil liability.

Businesses are keen to set up charitable funds, which can not only be legally tax-exempt, but also win social attention, build high-quality brand value, and even build a good culture to increase the sense of safety of employees.

In Europe and the Americas, where charitable funds have matured, there is a popular equivalence saying: entrepreneur = philanthropist.

In American society, people are measuring a certain decent businessman and rarely talk about how much money they have earned and how much they have spent. People are concerned about how much these people donate to charity.

The richer the consortium, the more money it donates, and in fact, from 2015 to 2017, the famous Gates and their sons ranked first. But in order to make philanthropy better, this year the first one was handed over to Intel's founders, the Gordons and their wife.

Roughly understand the process, money is a small matter, the main thing is the team, not only loyalty, charity, but also business acumen, professional operation, which makes SC Johnson a bit of a headache.

Seeing that the boss was embarrassed, Xia Long made a suggestion: "Why don't you try it with a headhunting company?"

Johnson's eyes lit up, right, do you have to worry about such a thing as money?

The next morning, I went straight to the CBD, and if I wanted to find the most awesome company, Korn Ferry, one of the world's five major headhunters, has been listed on the NASDAQ Big Mac.

I met the senior consultant, Zhang Wei, in the VIP room, took out the form and introduced: "Thank you for choosing Korn Ferry Corporation, I believe that we will never disappoint Mr. Zhuang." ”

The company's business covers many industries, including high-tech industry, financial services and insurance, industrial manufacturing, consumer goods industry, life science industry, medical and health industry, education, culture and entertainment, government and public welfare undertakings. ”

"We have more than 7,500 distinguished consultants in more than 50 countries, and our clients include more than half of the Fortune 500. Among them, more than 60% of the positions are CO, CFO, COO, CIO, board member or other highest-level positions. ”

Johnson waved his hand and said casually: "Needless to say, since you came to believe in professionals, just now you said that there is a public welfare?"

The secretary handed two cups of coffee, and Zhang Wei said confidently: "May I ask what your project is?"

"Charity funds, mainly for orphans. SC Johnson got straight to the point: "We need the entire operation team, the core is the fund manager, as well as the accounting and legal counsel. ”

"I see, these are two proposals. Zhang Wei stood up, took out two project plans, and explained: "This is our case, and the confidentiality period has expired, so you can refer to it roughly." ”

SC Johnson simply browsed it, and it was really professional, all the job functions were clear, and even the cost was calculated. Putting down the plan, he pondered: "The profitability of the fund manager I need is not the first, but loyalty, preferably with philanthropic experience." ”

"This ......" Zhang Wei was stunned, good guy, fund managers don't consider the level of making money?

Do you pay for it all yourself!

Coming back to his senses, this is the customer's privacy, and quickly said: "The more you ask, the better, so that we can choose the right target for you more accurately, what are the specific conditions?"