It's late July.

In July, Jiangcheng is still hot, and the scorching sun is scorching the earth, giving full play to the prestige of its furnace city.

It was in this season when they didn't want to go out at all, and as soon as they went out, they wanted to find an air-conditioned room to drill, Wang Jian, and Wang Jian's family, did three things that had a profound impact on their future.

First of all, it was Wang Jian who finally began to accept advertisements, endorse the brand, and monetize fans.

He received a total of three commercials.

The first one is an advertisement for Pepsi.

Price: 30 million!

Time: Two years!

Scope: Greater China!

Endorsement content: He needs to shoot two commercials for PepsiCo, and for two years, Pepsi has the right to use his image rights, and during this time, he is not allowed to advertise for Pepsi's competitor Coca-Cola!

The second is the endorsement of P&G's new Head & Shoulders product.

Price: 20 million!

Time: One year!

Scope: Also Greater China!

Endorsement content: Shoot an advertisement for Procter & Gamble, within one year, Procter & Gamble has the right to use his portrait rights, and during this time, he is not allowed to advertise for P&G's competitors!

The third is the endorsement of Adidas.

The price is 30 million, and other conditions are similar to Pepsi's.

Three endorsements, five advertisements, Wang Jian received a total of 80 million remuneration, and after removing the income tax payable by individuals, the net income was 54.4 million!

Because it is an advertisement, what people buy is his face, and the 100 million fans behind that face, do not need much acting skills, and the advertisement also has lines, Wang Jian flew to the Chinese headquarters of the three companies once, that is, Modu and Yangcheng, met with the CEOs of the three companies, signed, ate, held press conferences, and filmed advertisements, and it only took a week to complete it successfully, flew back to Jiangcheng, and by the way, successfully collected more than 50 million endorsement fees!

This is Wang Jian's first large-scale public appearance, along the way, especially when he met with the CEOs of the three companies, signed, held press conferences and filmed advertisements, it was simply an empty alley, like a first-line superstar coming, screaming, howling, wow wow yelling, click, click, click, the sound of mobile phone photography continued, and the spotlights were connected, which made Wang Jian really have a big star addiction at the same time, his heart was also empty, worried, and panicked- Whoever encounters this kind of countless people for the first time opens their teeth and claws, waw and screams at you, looking at you is like looking at Tang Seng, eager to eat you, you are fucking empty!

Fortunately, the three multinational companies that have invited countless celebrities to shoot advertisements are experienced, and they are also comfortable with the madness of their fans.

But afterwards, after seeing the fans, especially the female fans, crying and shouting, screaming and jumping after seeing him, like a crazy appearance, Wang Jian patted his chest, and was afraid for a while, and made up his mind that when he appeared in public in the future, he must be careful and careful!

flew out to endorse this time, in addition to earning half a billion, Wang Jian also had two other unexpected small gains.

One of them is that he doesn't wear makeup when he shoots commercials, doesn't need makeup artist styling, and refuses to allow the makeup artist of the advertising company to apply grease and powder on his face, which was revealed by someone with a heart in the form of a beating.

Now, those fans who like him, especially the iron fans, exploded directly!

"Let's take a look, let's take a look, what is 'natural beauty'?

"Yes, those so-called beautiful and handsome men at home and abroad, dare to appear without makeup and with a naked face like our 'pink cute'?

"Originally, I thought that the beauty of 'Pink Cute' and the handsomeness of 'Pink Cute' must be some kind of superb makeup, or some kind of clever filter, but now, after watching the broadcaster's candid photography and exposure of 'Pink Cute', I realized how much of a frog at the bottom of the well I used to be, how 'the belly of a gentleman with the heart of a villain'!

“……”

All kinds of praise, exclamation and surprise, full of sweat, overflowing, directly made this exposed broadcaster, Douyin fans soared by one million overnight, and unexpectedly became a Douyin Internet celebrity!

And his "natural beauty" and "the most beautiful man in the world" are finally worthy of his name because of other people's circumstantial evidence, and he can't get rid of it!

Second, it is also the exposure of enthusiastic fans, exposing that when he came to Modu and Yangcheng to shoot advertisements, he had no bodyguards, no assistants, no nanny cars to serve him, and he carried an ordinary travel bag, and walked the pride, courage and down-to-earth spirit of the rivers and lakes!

"Is there anything more accessible and down-to-earth than our 'Pink Cute'?

"A model for civilian stars and grassroots stars! A model that all big-name stars should learn from!"

"In the past, I didn't have a cold interest in the 'Pink Cute Man' at all - Nima, the powder is cute, just his screen name, Lao Tzu wanted to vomit when he heard it - However, now I see the frugality and simplicity of our 'Pink Cute Man' who is light and simple, rides alone for thousands of miles, and only takes economy class on the plane, I solemnly declare that I have turned to a fan on the 'Pink Cute'!"

"Fellow fans!"

“……”

Countless fans, old fans and new fans, left messages in the comment area of the short video of the fighting friend who exposed him, as well as his own short video comment area, clapping his hands and highly praising him, and suddenly pushed him to the height of "star model" and "model of the artist"! Fortunately, he is still young, otherwise, maybe the hat of "Virtue and Art" will be buckled on his head!

Wang Jian was brushing the sound of the fight, and after watching the news and seeing this, he couldn't cry or laugh at all, thinking to himself, it's not that I don't want bodyguards, assistants and nanny cars, but I am temporarily shy and can't afford to hire bodyguards and assistants, and I can't afford to buy a nanny car!

"Hehe, but it's different now, half a billion in hand, food in hand, don't panic, so bodyguards, assistants, nanny cars, these big stars, the standard configuration of first-line artists, shouldn't Lao Tzu also see the sages and think, and follow a wave?"

———————

The second thing he did in late July that had a big impact on his family's life was the house.

Wang Jian is ready to change houses, one of the 45 golden seats of the pure single-family villa on the top of Palm Springs Mountain, one of the top ten mansions in Jiangcheng!

The area of the suite is 713.9 square meters!

The total price is 30 million / set!

Because Wang Jian is inconvenient to go out now, the house is chosen by Jian's mother, Sister Jian and Lin Xiaoya, and the sales department of several top luxury houses for sale in Jiangcheng drove around for two days, combined with factors such as location, environment, natural landscape, supporting facilities, floor area ratio, etc., and finally selected one of the last 45 pure single-family French villas in Jiangbei Palm Springs International Garden, as one of the future new homes of "a family of four"!

According to the publicity of real estate developers, there are three unique works of Palm Springs in Jiangcheng:

The only villa area that has not been built haphazardly!

The only villa area within a mature community!

The only one with a price starting at 20 million yuan for the largest pure single-family villa group!

Although the "family of four" has already bought a house in Raffles City, and it is a super sky villa worth more than 60 million, it will not be delivered until October next year, which can be said to be far from quenching the thirst!

Wang Jian's family originally planned to continue to live in Shanghai City in Nanping for another year, until they lived in Raffles City and handed over the house, and then they renovated the new house.

However, his endorsement and advertisement, directly exposed his name and appearance, if he continues to live in the Shanghai City, this mixed fish, people come and go in an ordinary apartment, maybe one day will be recognized by fans, he has seen the madness and power of fans, for the safety of himself and his family, he naturally has to take precautions, the first thing after returning to Jiangcheng is to plan to buy a house, and it is the kind of existing house that can be directly delivered!

Similar to the situation of buying a house at Raffles City, when the boss of Palm Springs learned that it was him, a big Internet celebrity, and the big star wanted to buy his own house, he was so happy that he sold a set to him at half price!

In recent years, houses have been built everywhere in Jiangcheng, all kinds of villas, apartments I don't know how many have been built, but the feast of real estate in 16 and 17 years has passed, and the 45 closed mountains built with heavy money have been on the market for half a year, and now less than one-third of them have been sold, which has brought considerable financial pressure to the boss of Palm Springs.

This boss is also very simple, as long as the "pink cute man", the "first person to fight the sound", stays in Palm Springs, it will directly enhance the grade and temperament of Palm Springs!

In the future, people who live in Palm Springs can brag and take risks:

"Hehe, you say 'pink cute man'? Coincidentally, I live in the same villa area as him, I don't see him when I look up, I can knock on his door at any time, I'm completely bored, what's so strange?"

What do really rich people care about when buying a house?

Price?

Environment?

District?

Location?

Perhaps!

Or maybe not!

But there is one factor that they value very much, that is, their neighbors, who will be the people who will get along with them day and night in the future!

High-ranking officials, dignitaries, big stars, big businessmen, these can improve the grade and level of the villa, satisfy the vanity of some nouveau riche, and feel that if you can live with these people, then to some extent, you seem to be like these "upper-class people".

In other words, allowing Palm Springs to disclose the information about buying a house with them as a publicity gimmick and selling point can reduce the price by half, and get 15 million for nothing?

When Zeng Jingrong called Wang Jian, saying that she intended to reveal his name, and then immediately caused a great response in the Palm Springs sales department and was highly valued by the boss of Palm Springs, after a simple negotiation, the convenience of the decision on the spot, willing to sell him the largest of the more than 700 square meters of super-large apartment at half price, asked him if he agreed, Wang Jian was only stunned for two seconds, then he didn't want to get up from the sofa, and shouted:

Sister, tell Mr. Li that I will drive over in an hour and sign the sales contract with him in person!"

In this way, only 15 million yuan was paid, and the villa on the top of Palm Springs Mountaintop, one of the top ten luxury houses in Jiangcheng, which has always been unattended, has the largest area in the suite, and the total price is as high as 30 million, was included by Wang Jian!

——————

PS: Explain, pig's feet often say Lao Tzu, especially when the inner monologue often hangs Lao Tzu on his lips, which makes many people feel uncomfortable, this, uh, how to say it, I also count this as a kind of realism.

Because Sichuan, Chongqing, Guizhou, and Yunnan, regardless of men, women, and children, they do come to "Lao Tzu" at every turn, and of course they don't really want to be anyone's Lao Tzu -- now that raising a baby is so expensive, who wants to be whose Lao Tzu? It's just that for many years, under the convention, it has been used by people here as a strong tone particle, a kind of mantra, used to emphasize and cheer, in fact, it has no other meaning......