Chapter 1153 - One Eliminates the Other
In fact, "Robot Wall-E" was able to withstand the pressure of "Arrow of the Sun" and get a box office of more than 200 million on the first day, which was completely beyond everyone's expectations.
Although everyone knows that the box office of "Robot Wall-E" will definitely not be bad, they didn't expect it to be so high.
This is not a Spring Festival file, but June, and it can't even be regarded as a summer file, it can only be regarded as the beginning of a summer file.
As a result, it actually produced more than 200 million first-day box office, only a little worse than "Arrow of the Sun".
For this reason, some media specially sent people to conduct an on-site investigation the next day.
At the entrance of a movie theater in Nanzhou City, Ouyang Xu, an off-site reporter for "Film Investigation Report", is waiting for the end of the first prime-time screening today.
Soon, an audience member walked out of the cinema.
"Hello, can I delay you a little bit and ask a few questions?"
"You ask. "This time it's a young man.
"Which movie are you watching?"
"I never thought that the original animated movie could make this kind of feeling, I just watched it and cried, eh, shame!" said the young man with some excitement.
"Have you ever watched Arrows of the Sun?"
"I went to see "Arrows of the Sun" yesterday, and today I heard from a friend that "Wall-E the Robot" is a good film that should not be missed, so I just came to see it. ”
"Then what do you think of "Arrow of the Sun"?" Ouyang Xu didn't expect to interview an audience member who had watched two films.
It's a good piece of material, because they've seen both movies.
"As always, the movie directed by Li Zhongzheng is very beautiful, the picture, color, etc., and the special effects are also very good, especially the special effects of Hou Yi shooting the sun. But...... Again, the story feels a little incongruous as always, and the pace is a little slower, and the movie is too long. The young man shook his head.
"If you were to rate two movies separately, what would you give them for? If the full score was 10. Ouyang Xu asked again.
"I give 10 points to "Robot Wall-E", and I plan to come back with my friends to watch it twice. As for "Arrow of the Sun", 8.5 points, the main reason is that the pace is too slow, the film is too long, it was okay at the beginning, but it was a little tired later, you know, watching 3D, if you watch it for too long, people will not be very comfortable. ”
"Thank you for your answer, this little gift to you. ”
"Thank you, thank you, I'm still thinking about buying a WALL-E, thinking I can save it. Because Ouyang Xu gave the other party a model of WALL-E, the other party seemed very happy.
Ouyang Xun interviewed a few more viewers, and the results were all very high evaluations of "Robot Wall", and half of them actually came to see it after listening to their friends, and some people directly brushed it for the second time.
Ouyang Xun waited for a long time, and the screening of "Arrow of the Sun" ended.
As a result, as the young man said before, many viewers who watched "Arrow of the Sun" showed fatigue on their faces, after all, watching a movie for more than three hours in a row is also very energy-consuming.
And one more important point!
Because on the first day, although "Arrow of the Sun" won the first-day box office championship, in fact, it made many theaters not so satisfied.
Why? Because if it were the same schedule, "Robot Wall-E" would obviously be higher than "Arrow of the Sun", because although the attendance rate of "Robot Wall-E" was about the same as that of "Arrow of the Sun", after all, it was the first day, so at night, it was basically full.
However, "Robot Wall-E" has 2 shows, and "Arrow of the Sun" can only be arranged, which is why, although "Arrow of the Sun" is obviously in 3D, the IMAX screen has a higher film schedule, and the ticket price is also high, but the box office is almost the same as "Robot Wall-E".
It's because there are more shows of "Robot Wall-E".
On the second day, the advantages of "Robot Wall-E" became even more obvious, because the viewing time of more than 3 hours of "Arrow of the Sun" was very unfavorable for many audiences, especially some people who watched the movie with children, and they couldn't last the movie at all.
Although for the audience, the same ticket price, it seems that watching "Arrow of the Sun" is more cost-effective, because it can be watched for more than 3 hours, but in fact it is not the case.
"Arrow of the Sun" began to leave the theater early, most of them were audiences with children, it was impossible for children to watch it for so long, and "Arrow of the Sun" for many children, because of the slow pace, could not attract children at all.
Although there are not many such audiences, it still has a certain negative impact.
On the other hand, it is the peripheral output of movies, and now many movie theaters do not rely on movies to make money at all, but rely on movies to attract customers, and then make profits by selling other by-products.
In recent years, the surrounding area has also become a major profit growth point for movie theaters.
"Arrow of the Sun" also has peripherals, but obviously, in this regard, it can't be compared to "WALL-E the Robot".
In the movie peripheral products sales store in the theater, basically the peripheral sales of "Robot Wall-E" are more than ten times that of "Arrow of the Sun"!
After this data is obtained by the theater company, they will definitely be biased.
Theaters also want to make money, whose movies can make them more, they will naturally be biased, after all, no one will get along with money, right?
When, after the next day's box office came out, everyone was a little in disbelief.
The daily box office of "Robot Wall-E" came from behind, but there was no change in the film schedule the next day, and "Robot Wall-E" declined because the next day was not Juneteenth, so the box office declined, and it only got a box office of 180 million.
But this data ranks first at the daily box office.
And "Arrow of the Sun" only reported 160 million! You must know that "Arrow of the Sun" is much higher than "Robot Wall-E".
In terms of audience word-of-mouth, after two days of screening, it officially began to break out.
The audience rating of "Robot Wall-E" has exceeded 100,000 people, and the rating is still as high as 9.6 points.
However, the audience score of the film and television library of "Arrow of the Sun" has fallen very rapidly.
It actually fell below 9 points, only 8.8 points.
And most of these viewers who give low scores think that the film is too long and the viewing experience is very bad.
With the box office as a reference, starting on the third day, the schedule of "Robot Wall-E" began to rise, and the schedule of "Arrow of the Sun" began to decline.
Except for the theaters under Huaying, other theaters have lowered the schedule of "Arrow of the Sun", if there is no choice, in fact, the results of "Arrow of the Sun" are not bad, but because there are other options, and other choices perform better, the theater chain naturally knows how to choose.
Under normal circumstances, the contracts signed by the theater chain and the distributor are floating, so the theater chain has the right to adjust some film schedules.