After coming to Los Angeles, Lin Qirong took Zuo Youran and Tongtong to start playing in Los Angeles for a few days.

As one of the most famous metropolises in the world, Los Angeles is famous for its high-tech and cultural industries, and more than 80% of the cultural and entertainment industries in the entire United States are concentrated in Los Angeles, forming a huge cultural and entertainment industry chain.

The most famous is naturally Hollywood, where countless commercial blockbusters are produced every year and then released worldwide, making a lot of money.

It is also a holy place in the hearts of movie fans all over the world, and a large number of movie fans come to visit and check in every year.

Lin Qirong naturally will not miss these scenic spots, take Tongtong to visit one by one, and listen to the tour guide explain the historical stories carried by these places.

Three days later, Lin Qirong sent Zuo Youran and Tongtong to the airport, ready to send them back to China, because the new semester was about to start.

"Dad has a job here, and when it's done, I'll go back as soon as it's done. Lin Qirong said dotingly to Tongtong.

"I know. Tongtong nodded understandingly, "Dad wants to bring "Sky City" to the people here, Mom said that this is a very important thing, Dad must succeed." ”

"Of course, Dad will try. Lin Qirong said with a smile, "Baby must also study hard, and you must not be proud." ”

"Okay. ”

Lin Qirong gently hugged Zuo leisurely, and there was no need to say anything more between the two of them.

Seeing the plane carrying the two of them flying into the sky, Lin Qirong sighed softly and took the car to a building near Hollywood.

This is the Los Angeles branch of Tonghua Group.

Deng Xinpeng, the general manager of the branch, greeted him personally, and was able to be appointed by the group as the general manager of the North Mi branch, Deng Xinpeng naturally has two brushes, he once studied in the United States, and has a deep understanding of the cultural and entertainment industry in the United States, and many students are working in major companies in the United States.

After returning to China, he worked as an executive in a company, but for some reasons could not fully exert his ability, and finally was dug up by Tonghua Group to entrust him with a heavy responsibility, and in a short period of time he showed good ability, and then because of the experience of the United States, he was appointed as the general manager of the North Mi branch, and he could give full play to his talents.

"Since the establishment of the branch for half a year, the situation is not ideal, and the company is basically doing one thing, poaching people. After sitting down in his office, Deng Xinpeng reluctantly talked about his work.

"Although the boss gave me a lot of work, it was too difficult to really open up the situation, the xenophobia here was much greater than we imagined, and they were basically dismissive of our works, and in their eyes, we were not good at the cultural and entertainment industry. ”

"It's nice to be able to poach people. Lin Qirong said with a smile, "This is also our important work, thanks to your efforts, the group's talents in various fields have been filled, which has played a very big role in the development of the company." ”

Deng Xinpeng nodded, he naturally understood this.

"Why is the cultural and entertainment industry in the United States so developed?"

Lin Qirong said, "If it is said that the screenwriter or the story of the plot, our Huaxia is actually not inferior to them, if it is not for the restrictions of some themes, the brains of our Huaxia screenwriters are definitely better than their screenwriters, and the key is the backwardness of the entire industrial system."

This industrial system includes a series of industries from investment project approval to shooting, post-production, distribution, etc., the United States has matured and improved, and even has begun to decline, while our industrial system has not yet been established, which is the biggest gap.

Now we have the conditions to establish such an industrial system, but we still can't do it? Why?

It's not because of the money and equipment, these are easy to solve, the key is talent, we don't have enough talent to support this system.

Especially technical talents, the huge number of technical talents in the United States is the key to their industry's leading world, and if we want to become better, we must have more talents.

Therefore, we insist on introducing more talents, so that these talents with mature technology can be used by us, and let our own talents learn and accelerate their growth with them.

Up to now, our group has introduced a very large number of talents, and has formed a mature team in animation production, film and television shooting, post-production, special effects production and other aspects, so that the conditions for us to produce animated films and shoot better films have become mature.

It can be said that your work in the past six months has been very good, and we have all seen it. ”

Deng Xinpeng said, "This is what we should do, to be able to contribute to the company, so that the company can develop better, I am happy." ”

Lin Qirong said with a smile, "The company's other businesses are difficult to develop, this is not in a hurry, we come step by step, little by little to pry open the door to this market, TV stations are unwilling to broadcast our cartoons, then we will strive to land on some video websites to let more netizens see it, the advertising effect is not good, we can find another way, starting from social networking sites, so that our animated videos can be seen by more people."

We can also participate in various comic conventions, ask professional cosplay teams to promote it, in short, be patient, and don't forget, this is a country that belongs to Mickey Mouse, Transformers, superheroes and princesses, and it is too difficult for us to directly impact these entrenched fields, and we must be prepared for piecemeal and long-term resistance.

Make more friends, look for more opportunities, I believe that opportunities will come, you have to have such confidence. ”

Deng Xinpeng nodded lightly, in fact, he was not discouraged, he was just habitually worried that Lin Qirong was not satisfied with his work, it was like this in other companies before, everything had to be effective immediately, and he didn't care about the normal development of things.

Is it so simple to open up the market in the United States? If Lin Qirong also asks him to do the same, then he can only say that there is nothing he can do.

Fortunately, Lin Qirong will not be like this, which made him breathe a sigh of relief, but also secretly determined in his heart that he still didn't work hard enough, didn't think too much, and must strive for a big breakthrough in the future.

"Actually, it's not like there's no way around it. Lin Qirong said.

"As you know, we are currently working closely with Disney and other animation companies, especially the construction of the animation and game business center that is now in full swing, and they are very actively involved in it, after all, it is conducive to their further development of the big market in China.

We can fully cooperate with these companies and use their power to open up the North Rice market. ”

Lin Qirong looked at Deng Xinmeng's brighter and brighter eyes, knowing that he had already understood.

"We should not be presumptuous, we must believe that our work is good enough, otherwise we will not have such an influence in China in a short period of time.

This is our core competitiveness,Even if you come to the United States, it's the same.,It's not worse than any children's animation in the United States.,It's just a lack of channels.。

Be bold and work with them, use their channels to help us develop the market, even if it's acceptable to make some profits, you have to understand that. ”

Deng Xinmeng nodded vigorously, "I know what to do, I thought badly before." ”

Lin Qirong smiled, "It's just that the starting point is different, I think about it more comprehensively, and you are not me, you must think about how to make more money."

Now that the mind is open, you must be better at doing it than I do. ”

Seeing that Deng Xinmeng understood, Lin Qirong stopped talking about this matter and turned to other content.

"How was the cooperation with Huaying Group in the early stage?"

"It's fine. Deng Xinpeng nodded, "Huaying Group's energy in the United States is still not small, and major manufacturers have a good relationship with them." ”

"This is for sure, Huaxia is such a big market, as long as you send your own movies in, you will be lying down and collecting money, Huaying Group has a lot of power, it must be open, which is also the reason why we are willing to cooperate with Huaying Group, it is too difficult to re-operate a line by ourselves.

However, Mr. Ma said that relying on Huaying Group all the time is to put one's lifeblood in the hands of others, which is never a thing, even if Huaying Group is our partner, it is the same, and we still need a channel that belongs to us.

Therefore, we plan to invest in the establishment of our own overseas distribution company, which is the lifeblood of Huaying Group, and is only responsible for the distribution of our overseas works.

In the future, several companies will increase their investment in the film field, which is something that must be done, and there is also a broad demand, and we must be one step ahead.

North America is the world's largest film market, and if you want to set up a distribution company, you will definitely choose to be in Los Angeles, and I hope you can play an important role in that. ”

Deng Xinmeng was in good spirits, and he knew very well what that meant.

Ant Group, Fengteng Group, Hongda Group, and Longhai Group are all capital giants with abundant funds, and Tonghua Group has always cooperated happily with them.

With these five groups as the core, other entertainment companies and TV stations have formed a huge cultural industry alliance, which now has a great voice in China.

However, now they are just preparing to enter the film field, and only Hongda Group has some experience in film investment.

He didn't expect them to take such a long-term view, and now they are starting to prepare for an overseas distribution company, and he knows too well what it represents.

If he can play an important role in it, then he is very likely to take control of this overseas distribution company in the future and release many of Huaxia's excellent film and television works around the world.

I will become the pioneer of Chinese cultural output, what is more challenging and rewarding than such a career?

"I'll try to do it well. ”

"I trust you, otherwise I wouldn't have told you this. ”

"Thank you to the owner. ”

Deng Xinmeng said sincerely, for this boss, he respects it in his heart.

In front of him, all his pride will be put away unconsciously, because he is so dazzling and has extraordinary charm, even if the pride is like him, he has become his fan after staying in the Tonghua Group for a while.

It must be very exciting to follow him to conquer the world.

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