"Red Spot".

"Director Cheng has contacted all the well-known bloggers and million+ WeChat accounts, and they have agreed not to accept advertisements from any brands within a week, especially advertisements for similar products. In Cheng Jue's office, Lin Wei happily made a report.

Although Bai Shiyao taught her how to write copywriting at the beginning, but now they are their masters, since they are destined to not be friends, why bother with whether they are enemies. Now she is a "red spot" person, so everything she has to do according to the arrangement of her boss in the company. Although she felt guilty about Bai Shiyao, this guilt had disappeared as early as when she wrote a copy denouncing the "white spy".

Now because she is familiar with Bai Shiyao's form and style, she has been entrusted with an important task by He Ziyun to join Cheng Jue's team and spare no effort to deal with the "white owl".

Cheng Jue laughed and stroked his palms and exclaimed: "Very good!" Lin Wei, inform me that the shampoo of the 'Fenghua' company will be listed on the same day." ”

Cheng Jue looked at the logo of Bai Xiao on the table and sneered, Bai Shiyao, this time I want your shampoo to be sold.

In order to be a "white owl", Cheng Jue can be said to have tried his best and tried his best. As long as the "white owl" takes the public relations of which company, Cheng Jue will take the same type of public relations company.

"Fenghua" is an internationally renowned FMCG brand, which has cooperation counters in major supermarkets, and its various FMCG brands have been ranked among the top 10 domestic FMCG brands in terms of sales volume every year for many years, so it can be said that the brand of "Fenghua" is the biggest guarantee.

However, they have not been involved in the shampoo part. It's not because there is no shampoo brand, it's just that there is no one in the country. This time, the product launched on the same day as "Plant Source" belongs to the same type, or it can be said that the developer of "Shujie" has redeveloped and designed a product based on the shampoo of "Fenghua".

In fact, this product has been listed abroad for many years, but due to some reasons within the group, it has not been listed in China. This time they are ready to enter the domestic market in a big way.

Because of the international reputation of "Red Spot", Cheng Jue easily got its public relations business, and all a series of matters were undertaken by them.

To put it bluntly, "Fenghua" only needs to pay for products, and all planning has "red spots" to contribute.

Cheng Jue's behavior, Bai Shiyao, who was far away at the other end of the city, didn't notice it at all, she would never have thought that the "red light spot" would make such a big move in order to suppress the "white owl".

Xiao Zhao frowned, and there was some doubt in his eyes. In the past few days, her work has not been going well, and none of the bloggers they selected have negotiated cooperation with the official account. Either they dislike the low cost of advertising, or they dislike the lack of popularity of the "Source of Plants" brand, and they are worried that it will affect their credibility. The few companies that promised to consider it also called to refuse just now.

I thought it would be a very simple part, but there was such a big problem. Xiao Zhao didn't know what to do, and after thinking about it again and again, she still couldn't think of a way, so she decided to tell Wang Qianyu about it.

"That's the way it is. None of the previous choices we have made are good, you see if we choose again or do it in a different way. “

Wang Qianyu also frowned, "Although I thought that the situation was not very optimistic before, it was not so grim. It stands to reason that these official accounts and bloggers have been carefully selected by us. Even if not all of them can agree, at least three or four should be fine. “

"At first, three or four did agree, but after thinking about it, they still refused. “

In this way, things are a little more difficult to do. As a start-up company, "Shu Jie" does not have much capital, so the public relations method chosen by "Bai Xiao" tries to choose some good results and less money. Promoting through well-known bloggers and WeChat public accounts is much more cost-effective than other celebrity endorsements.

Now that there is a problem, their publicity methods are only APP recommendation and app store recommendation, which has great limitations.

"Don't think about this matter for the time being, you can do a good job of APP recommendation first, and then we will make plans after discussing it at the morning meeting. Wang Qianyu commanded.

Although there are problems with the official account and well-known bloggers, the APP recommendation part is surprisingly smooth. It didn't take long for Xiao Zhao to take it down.

In the early stage of publicity, the exposure was too low, and the "source of plants" was a new product, and there was not much popularity. If there is a problem with the promotion of this piece, it will definitely have a very big impact on the later listing and release.

Therefore, at the meeting the next day, Wang Qianyu first raised this issue

Bai Shiyao's expression was solemn, "This matter really needs to be considered in the long run, and we have to think of some ways to publicize this piece." You can all talk about it. ”

Chen Chen, as the original explanator of the plan, no one knows the shortcomings of this plan better than him.

"At the beginning, I actually raised this question, but the other company said that part of the funds were invested in R&D products, and there was no more money for brand exposure. Through well-known bloggers and WeChat public accounts, the publicity also directly turned them into our distributors, which is also very beneficial for the sales of later products. We can't give up on that, but we can do something else instead. ”

"Oh?" Bai Shiyao was very interested in Chen Chen's suggestion, and asked, "What is the replacement method?"

Chen Chen stroked his eyes on the bridge of his nose and said: "We can find a way to use some video software that is now more popular to design the creative theme of Yu Wu into a very interesting story, I will write this soft article, and then find a way to rub some heat on the Internet and do some Weibo hot searches." ”

"Brother Chen, what does it mean to rub the heat?" Wang Qianyu asked anxiously.

He understands how to do hot searches, but he is completely confused about how to rub this popularity.

Chen Chen showed a confident smile and bought a pass, "Do you remember how that eighteenth-tier Internet celebrity became popular?"

Xiao Zhao immediately said: "You mean the Internet celebrity Sima Shan?!"

"Bingo, it's her!" Chen Chen snapped his fingers.

Although Li Zexia has heard of this person, he does not know much about it, nor has he seen this person's works. Shangguan Yuwen is similar to him, and she hardly watches variety shows, so she doesn't know much about this star.

Li Zexia hurriedly took out his mobile phone to check the information, and when Shangguan Yuwen saw his movements, she immediately came over, "I'll watch it too!"

Bai Shiyao fell into deep thought when she heard this, she knew Sima Shan's person. At that time, she was just an eighteenth-tier star, because she deliberately made herself up as Yang Xun, and found the water army to post articles everywhere with the title of "Little Yang Xun", and Weibo headlines like "Yang Xun's twin sisters, the size of Yang Xun is stupid and can't tell the difference" and other Weibo headlines are from her.

This matter is too normal in the entertainment industry, but this method cannot last long, and many people have used similar methods before. Although there was some heat at first, it quickly subsided, and everyone didn't buy it at all. But this Sima Shan has become an exception.

Relying on that exposure, now that Yang Xun is in prison, she has taken over a lot of Yang Xun's resources and has become a well-known star. Can her upbringing be used for "Shujie"?

Bai Shiyao thought about it carefully, and still had some questions, "Chen Chen, do you mean that we use similar products to make the 'Source of Plants' known?"

Chen Chen nodded, indicating that it was right.

"This method is too risky, and if it is not operated well, it is very likely that it will lose his wife and soldiers, and the person in charge of Shu Jie may not agree with this approach. ”

Li Zexia and Shangguan Yuwen have watched the entire development process of Sima Shan.

Li Zexia stroked his hair and said: "I have also seen Sima Shan's matter, and it can be summed up in two points, the first point is to use her appearance to rub the heat, and the second point is that her character is very good. This Sima Shan became popular by being black, which shows that the public relations team behind her is definitely not simple. In other words, we can rub off on the popularity of others, and the question is whether our products have excellent functions, or in other words, whether they have an effect that consumers can clearly perceive. “

Bai Shiyao was silent, Li Zexia's words were very critical, whether Chen Chen's method could be effective or not, the key was the effect of the product. Although Dr. Jiang said that this shampoo can sweep the major brands on the market, Bai Shiyao has no bottom on the actual customer feedback.

"Chen Chen, why don't we ask Dr. Jiang to bring some samples back first, and each of us will try and use them first, and then make plans?" Bai Shiyao suggested.

If they use it once and then make a judgment, they will know the certainty of using the "black" method to be popular in the later stage.

"We can explain this matter to Dr. Jiang first, as long as we grasp the degree, this method can definitely make a name for itself. Chen Chen's tone carried a hint of certainty and confidence.

"Yu Wu, you make cartoon promos and promotional cartoons as soon as possible. Xiaohu, Xiao Zhao, work hard during this time, first finalize all the cooperative APP and mall recommendations, and re-look for some sub-level public accounts, Chen Chen will write a soft article at that time, if there are more than 100,000+ readings, it is also very good for this publicity. ”

After arranging everything next, Bai Shiyao returned to her office.

The pothos on the work table was a little cowardly because of the scorching sunlight outside the window, like a weak girl. Bai Shiyao picked up the shower on the shelf and watered it.

The clear water flowed down the emerald green leaves, and it seemed that even the room had a little more coolness. I still remember that when Qin Junye gave her this green plant, the two had not yet determined their relationship, and now this green plant has grown luxuriantly.

It's been a few days since he was injured, and I don't know if he's listened to her to recuperate. In the past two days, every time I want to see him, I am delayed by some work matters.

Thinking of Qin Junye's stubborn temperament, Bai Shiyao was still a little uneasy, it just so happened that she was not busy with work today, so she would go to "Meritus World" to take a look, and casually go to see how the progress of the new office decoration was.

The new office building "Xinhui Building" opposite the "Fuyao Building" was originally chosen as the new office location, thanks to Qin Junye. At that time, she and Chen Chen had been looking for a long time and didn't see a suitable place, but Qin Junye found it for them after knowing about it.

Bai Shiyao glanced at the "Xinhui Building" opposite, many floors were lit up, and it seemed that many companies had moved in. At this moment, a clear and ethereal voice came from behind.

"Mr. Bai, long time no see!"

Bai Shiyao listened to some familiar voices, wondering who it was, and looked back.

"Xu Qing, it's you! long time no see!"