Chapter 132: Response
"Coming?" Lin Qirong was not surprised, and waved his hand to signal him to sit down, "Don't worry, have a cup of tea first." ”
Seeing his unmoved performance, Li Gaojie and Hu Mei calmed down.
The boss is not in a hurry at all, he looks confident, and they have a bottom in their hearts, so they will naturally not panic again.
"Say, how did our Internet big V make a move?" Lin Qirong asked after taking a sip of tea.
"He was very fast and came straight at us. ”
Li Gaojie has been paying attention to Zhang Chenghua's dynamics, so he knew it for the first time.
He opened the laptop he brought, entered the account and password cracklingly, opened a Weibo interface, and turned the screen to Lin Qirong.
"Boss, you see, this is Zhang Chenghua's Weibo, he published this article five minutes ago. ”
Lin Qirong nodded and looked at it intently.
Zhang Chenghua's account is officially certified as a well-known child psychoeducation expert, and there are more than a million followers below, most of whom are parents.
They all followed him because they believed in his profession, which is why he was able to have such an influence.
Five minutes ago, his account posted an article titled "A cartoon that makes people feel sorry for our children".
In the article, Zhang Chenghua bluntly pointed out that the cartoons broadcast on two TV stations recently have attracted a lot of attention and attracted the likes of many children, but they have caused more anxiety and uneasiness among some parents.
Many parents even took extreme measures to block this cartoon and did not allow their children to watch it.
In order to objectively evaluate this cartoon, Zhang Chenghua, an expert in children's psychological education, watched this cartoon carefully and conducted a serious analysis, and the conclusion made people think about it carefully.
He carefully analyzed the content of "Peppa Pig" in the article, which is still very in place, indicating that he has indeed done some research.
Then he turned his pen and severely criticized many problems with cartoons.
The first is the plot, pointing out that the whole "Peppa Pig" is full of elements of European and American animation, and the content is Westernized, which is incompatible with Chinese culture.
He sternly pointed out that the so-called family education presented in this cartoon is actually a copy of the concept of Western family education, which is just wishful thinking.
It does not take into account the actual situation of Chinese family education, but is just a kind of didactic propaganda, full of the ideology of the production company to worship foreign countries.
He then pointed out a lot of problems in the cartoon.
For example, there are mud puddles everywhere, there will be big mud puddles on rainy days, there will be big mud puddles when you wash a car, and you can also have big mud puddles when you splash a basin of water?
For example, the relationship between the pig mother and the pig grandfather and the pig grandmother, is the pig mother a child daughter-in-law?
Peppa Pig's appearance, Peppa Pig's appearance is very ordinary, with a long nose and two eyes.
This is just one side, so can we think that she should have four eyes?
Pigs, sheep, rabbits, dogs and other small animals can speak, and if they can't speak, they become amazing, but there are small animals that can't speak...
I believe everyone has seen such a group of ducks, and the photogenic rate is still very high, but they can't speak, and there are turtles and birds or something, why can't they speak?
In addition, sometimes the plot is very adult-oriented, which will have a great impact on the child.
For example, in one episode where Santa Claus gives a present, Susie chooses a doll that is the same as Peppa.
Later, when Santa Claus was late, Paige called Susie, and instead of comforting Peppa, Susie said how good her doll was.
If this is not Page's madness, this is still a legendary good friend, flying everywhere when difficulties come.
Will our children do the same when they see such a plot?
In fact, such an impact has appeared, and many parents have reported that after watching this cartoon, their children learn to jump on the bed, jump into mud pits, and learn to bark pigs all day long, and they also want their parents to come with them, and they can't do it if they don't play with them.
For the education of their parents, they will also bring out the content in the cartoon to refute it, which makes many parents angry.
At the end of the article, he loudly appealed that such a cartoon has had a huge impact on our children, and it really can't poison children anymore, it should be banned, and children should be given a clear and healthy growth environment.
Although it was only published for less than five minutes, there are already a lot of comments and follow-ups below, and the comments are all one-sided in support of his content.
Even a few rebuttals can quickly drown out a chorus of scolding.
This article has also been forwarded many times, and it is conceivable that with Zhang Chenghua's influence, it will definitely attract a lot of attention, and then trigger a chain reaction.
Lin Qirong groaned and gently tapped on the table in front of him.
Whether in the past life or in this world, public opinion is a very special existence.
This is especially true in the entertainment industry, as public figures, public platforms such as celebrities' Weibo are the center of public opinion, and many things are initiated from these places.
There is even a president who governs the country with Twitter.
The highly developed network has made its influence far greater than that of any kind of media, and if something happens anywhere on the Internet, people throughout China can see it, setting off a storm every minute.
This has produced a group of keyboard warriors, hiding behind the computer to guide the country.
And the keyboard warrior is a big V with good influence like Zhang Chenghua, who relies on his influence to call the wind and rain on the Internet, and earn a lot of money in this way.
The lack of effective supervision allows them to have no scruples at all, they can be unscrupulous, the black ones will wash you white, and the white ones will smear you black, and ordinary people will not dare to provoke them at all.
Last night, he opened his mouth widely, and wanted to take advantage of Hu Mei, but he refused to himself, and now he really began to retaliate.
"Boss. Hu Mei's face was a little pale, "Why don't I invite him to dinner tonight and negotiate to solve this problem?"
"Huh?" Lin Qirong reacted, waving his hand when he heard her words, "What do you think?"
Besides, if you look for him again, the price will not be three million.
Needless to say, we can't do that. ”
"But ......" Hu Mei bit her lip, not wanting to see Lin Qirong embarrassed.
"You're thinking wrong. Lin Qirong shook his head, "I wasn't embarrassed about this matter just now, in fact, he did it too many times, and it didn't affect us at all, I just thought of other problems just now." ”
Li Gaojie on the side breathed a sigh of relief, "I knew that the boss didn't worry about this." ”
Lin Qirong nodded, "I was thinking about it just now, we should take a good look at public opinion."
After all, whether it is an anime or a future TV series, variety show, or even a movie, we have to face more and more complex public opinion, and if we are not prepared, we will be very passive. ”
"This is true, although our Weibo has been opened, it has not achieved the desired effect. Li Gaojie agreed.
"That's because there are no professional people to manage this. ”
Lin Qirong said to him, "Go back and recruit a few professionals to be responsible for publicity matters and deal with relevant public opinion topics in a timely manner."
You can take charge of this matter for the time being, and wait until there is a suitable candidate. ”
"I see. Li Gaojie nodded, "So this time we have to use our Weibo account to respond?"
Lin Qirong shook his head, "Our influence is much worse than Zhang Chenghua's, and speaking out rashly will only be more passive." ”
He smiled slightly, "Blessings and misfortunes lurk, misfortunes and blessings rely on, this matter seems to have a great impact on us on the surface, but on the other hand, it may not be an opportunity, the key depends on what we do." ”
Li Gaojie and Hu Mei both showed surprised expressions, looking at him intently, expecting his answer.
"Zhang Chenghua is still eager to teach us a lesson, and he is too eager to act. ”
Lin Qirong said with a smile, "Although the problems he pointed out are indeed problems in our works, it can be said that some of the deficiencies in them are completely pointed out."
But he forgot one of the most important questions. ”
"What's the problem?" Li Gaojie and Hu Mei hurriedly asked.
Lin Qirong shrugged, "That's why we're a cartoon, and it's not a reality documentary, what should we do so reasonably?"
People's martial arts films can fly on the wall, science fiction films can go to the sky and the earth, and supernatural films are even more exaggerated, what is so strange about some unreasonable places in a cartoon?
Besides, from the perspective of a child's worldview, what's so strange that the house may fall down and you can jump into mud puddles everywhere?
As for imitating the plots in various cartoons, it's not learning to kill people and set fires, without any violent concept output, just jump into mud pits and learn to learn what to do with pigs?
If our works are not suitable for children, then wouldn't those anime works that fight and kill be destroyed humanely?
As for the concept of education is copied from the West, this is even more nonsense, experts in the field of education themselves have been calling for family education to do this, and now there is a direct model is not more worthy of our Chinese parents to reflect on?"
"That's what I said, but netizens don't think so, take Zhang Chenghua with the rhythm, the result is not easy to say, fans are irrational. ”
"That's why I say that good and bad are the place to rest. Lin Qirong smiled, "I'm still worried about how to make our cartoons known to more people."
Relying on the cartoon channels of Red Maple Satellite TV and Shonan Satellite TV alone was too slow, so he gave us an assist.
Hu Mei, he's not the only one in the media you've contacted and the big V, right?"
Hu Mei nodded, "There are several more, but their fame and influence are not as great as his." ”
"It doesn't matter. Lin Qirong waved his hand, "You contact them and help us increase publicity, we can provide materials and articles, and the price will be doubled directly, and the goal is to refute Zhang Chenghua's views on the Internet."
What is the reflection of educational concepts, how should children's psychology be guided, in short, everything that can be involved, we must stir up this topic and become one of the hottest topics.
I believe that this kind of thing they like the most, Zhang Chenghua showed such a flaw, they are probably already gearing up to replace it, we provide them with enough ammunition, and money to take, hehe!"
Li Gaojie suddenly said, "That way, our cartoons will attract more people's attention." ”
Lin Qirong smiled slightly, this kind of method is really nothing in the entertainment industry.
As long as there is a topic and heat in the entertainment industry, whether it is good or bad, celebrities will flock to it.
Some movies even engage in negative publicity, and the more the movie is complained about, the higher the box office.
They naturally don't engage in negative publicity, but as long as there is hype, the name of "Peppa Pig" and the name of Tonghua Entertainment will be known by more people.
He is a firm believer that the content and quality of Peppa Pig will make those who are curious to open it like it and make their own judgments.
As long as his works are excellent, no matter how Zhang Chenghua slanders, it is useless.