Commercials, commercials in the early years, were basically very short patch ads, and there was really not much benefit from making this kind of advertisement.

However, with the advent of the Internet era, advertising has begun to diversify, and advertising films, especially creative advertising, have become a new nugget in the advertising industry.

Don't underestimate creative advertising, a good creative advertisement, in foreign countries, the production cost is even able to shoot several small and medium-cost films, it can be seen that creative advertising is definitely a good business.

Of course, in China, the price in this area is much lower, but even so, it should not be underestimated.

For example, the last time Ling Xiao Ge cooperated with Baiyao toothpaste, aside from Lin Xiao's endorsement fees, Ling Xiao Ge gained more than one million yuan in income from advertising creativity and advertising production alone.

This is also because it was the reason why Lingxiao Pavilion Studio produced an advertising film for the first time, and this time, the price code given by Tiannan Pharmaceutical was not low, and the entire advertising creativity and production were packaged to Lingxiao Pavilion Studio, and Tiannan Pharmaceutical needed to pay more than 3 million Chinese dollars.

Don't think that this price is very high, in fact, this price is not high, and it can even be said to be very low. And that, of course, does not include subsequent marketing and publicity.

The follow-up marketing and promotion costs are at least several times the production costs.

The cost of producing advertising can be said to be quite low in China, and the real cost is the cost of marketing and promotion.

In fact, the real value of creative advertising lies in the creative, not in the production of the ad.

It's also quite interesting to say, many screenwriters, a script may not be able to sell at such a price, but creative advertising scripts can.

Back to Lingxiao Pavilion Studio, Lin Xiao took out more than one advertising script, yes, he is so confident, although only this one film has reached cooperation with Tiannan Pharmaceutical, but Lin Xiao is full of confidence, because in the system, he found this advertising film, in the world of dreams, but it has created more than 100 million clicks per week, and it has become the most topical topic for a while.

Know that this is a commercial, not a TV series, and it's not a movie.

And if this advertisement is successful, then in the follow-up series of advertisements, Tiannan Pharmaceutical will naturally not give up cooperation with Lingxiao Pavilion, and the price code will naturally rise, and Lingxiao Pavilion Studio will also be completely famous in the advertising industry.

In fact, the shooting of advertising films, especially this kind of creative advertising, in fact, the cost of shooting is really very low, because there is no need for any big-name stars, or even stars, only some actors, and the salary is even lower, and the production cost may be tens of thousands of yuan, or more than ten or two hundred thousand.

Moreover, the production cycle is very short, and it may take a week or even a few days to complete the shooting and post-production of a commercial film, because it is not a special effects advertisement, so it will not take too long.

So, if you have a good idea, ad production can actually be really profitable.

......

Wen Wei is a prison guard, and many people's impression of prison guards is still stuck in the past, perhaps because of the darkness of prisons depicted in many foreign movies, so that the profession of prison guards is naturally the kind of person who punches and kicks prisoners at every turn in the eyes of many people.

But in fact, as a prison guard, Wen Wei knew that things were not at all as rumored by the outside world.

Not to mention punches and kicks, he often laughs at himself, they are not prison guards, but prisoner nannies.

When a prisoner fell ill in the middle of the night, even if they were resting at home, they had to rush there overnight.

Prisoners are hospitalized and they need to stay outside the ward 24 hours a day.

When there is a fight between prisoners, they are also punished and held responsible.

He is often on duty 24 hours a day, can't turn on his mobile phone, can't have any contact with the outside world, and eats and lives in prison, according to his own words, it's actually no different from being in prison.

When he first became a prison guard, he also posted a message on WeChat Moments, officially imprisoned, and the sentence was indefinite.

Wenwei is 28 years old this year, and his family has always been worried about his lifelong events, because of his profession, it is difficult to fix his usual work hours and rest time.

Others have holidays, they don't, even if it's the Chinese New Year's Eve, it's your turn to be on duty, you have to be on duty.

You can't take leave, you can only change shifts with colleagues.

There are morning and evening shifts at work, which is okay, and you have to be on duty, which is the kind that is 24 hours a day.

And when on duty, don't think about being able to rest well, because in prison often prisoners have things, no matter what time it is, they have to deal with it in time, it can be said that it is not an exaggeration, after 24 hours on duty, come out and go home, at least you have to rest and make up for sleep or something to be able to recover blood.

Wen Wei has been on a blind date with a lot of girls, and some of them talked well at first, but gradually he couldn't stand his extremely irregular schedule.

There was something in the house, and I couldn't find anyone.

Originally, Wenwei planned to take an annual leave and give his lifelong events well.

Because Wen Wei met a girl recently, the two are grateful to each other and are continuing to contact.

However, because of a temporary accident, his vacation was also lost, and he was urgently recalled and canceled his vacation.

It was not their prison that had the incident, but a prison in another city, where a prisoner had escaped by killing a police officer, and two more prison guards had been killed in the course of the prison guard's pursuit.

Since he chose this profession, he had no choice but to accept it, but what made Wenwei and his group of colleagues most aggrieved was the public opinion on the Internet.

"Sock, why do you think people are so cold-blooded now? Look at these comments. When Wen Wei was having dinner with his colleagues, he was holding his mobile phone and scrolling through the news, seeing the news report about the murder of the police and escaping from prison, and when he saw the comments below, he couldn't help but be angry.

"You deserve to die, you can't even look at a prisoner, what's the use of you?"

"This must be a lax guard by the prison guards, otherwise how can the prisoners have a chance to escape?"

"It's okay to sacrifice, otherwise you have to be responsible, and you actually let the prisoner escape. ”

"In what age, it is still possible to let prisoners escape from prison, which can only show that the prison guards have not fulfilled their responsibilities......"

It's all about the prison guards, and few people care about the sacrificial prison guards.

Such indifferent messages and comments made Wenwei and a group of his colleagues feel aggrieved and sad.

"Hey, don't mention it, these days, the comments on the Internet, I really can't read it, all of them are all about themselves, even if they don't care about themselves, even if they don't look at it, the most annoying thing is not these, you see, here, what kind of experts, don't they also question the detention center, saying that they can't escape the blame, and they don't care about the sacrifice of the prison guards at all. Another colleague said.