Chapter 169: A Lecture to Impress Everyone (Ask for Subscription)
Lin Ruofeng's lecture on advertising impressed the people in the whole square. Pen & Fun & Pavilion www.biquge.info
As for advertising, whether professional or amateur, many people have understood and had an epiphany! It turns out that advertising can still be done in this way, and think like this.
Many people in the audience were chewing and thinking about Lin Ruofeng's insights on advertising.
"Where did this Lin Ruofeng come from? Why haven't I heard of such a figure in the advertising world?" In a corner of the square below, an old professor of finance at Jiangnan University couldn't help but ask.
"Professor Chen, don't you know him?" said a female teacher in her thirties next to her.
"I don't like to watch the news very much, and I don't study anything about the entertainment industry!" Professor Chen shook his head and said.
"This Lin Ruofeng still has some fame in Jiangnan, and his literacy is very high. In the Zhulu Literary Conference, he fought against Wencai, overwhelmed Jingbei, and wrote several classic articles!" the female teacher explained. "And he's still doing variety shows, advertising planning, etc., and the public service advertisement called "Transaction" some time ago is his work! That's why the school invited him to come over to give a lecture!
"I can see it, so I'm curious where this weird guy came from. Although I don't know how high his literary achievements are, if the advertisements he talked about today really came up with by himself, it would definitely not be simple!" Professor Chen said as he looked at Lin Ruofeng with a relaxed expression on the stage. "And you look at him, he is a talk show on stage, and he has prepared a few advertising photos, but those classic advertising slogans are said casually, which is definitely a deep study of advertising!"
"Professor, you're right, this Lin Ruofeng is indeed a geek, and nothing seems to be able to stump him!"
On the other side, the reporters exchanged words one by one.
"This Lin Ruofeng is really a god!"
"yes, those ads are fantastic!"
"If he really wants to get into advertising...... Then there's going to be a show!"
"That's right, I really admire Lin Ruofeng's whimsy, how did he come up with so many classic and interesting advertisements!"
"Anyway, it's the first time I've seen a weirdo like this!"
Since Lin Ruofeng was revealed to be coming to Jiangnan University to give a lecture, from the moment I first knew that Lin Ruofeng was not talking about the literature he was good at, but advertising. Almost everyone is questioning his level and ability, especially in the educational world, almost all of them are snorting and despissing. Although the young students are very interested in Lin Ruofeng and admire it, they hope to be like him, and their literary talents are flying. But that's also a fantasy from the literary aspect, and if you really want to look at it from the perspective of advertising, these students probably don't have much expectation, even if they make a touching public service announcement.
Needless to say, those educators who look down on Lin Ruofeng, even the teachers of Jiangnan University maintain a skeptical attitude towards Lin Ruofeng, especially the teachers and leaders of the School of Communication. In their opinion, literary history is very rigid, while advertising is flexible and changeable, and pays attention to novelty, how can Lin Ruofeng talk about it well? Many people treat Lin Ruofeng like a madman, don't this guy know that interlacing is like a mountain?
And yet, an hour has passed!
The lecture gradually came to an end, and everyone put away their initial contempt and contempt, and began to face Lin Ruofeng, especially after Lin Ruofeng threw out one amazing advertisement after another, everyone was convinced!
On the square, many reporters desperately took pictures, and then buried their heads in recording the advertisements that Lin Ruofeng said.
The other students clenched their fists excitedly, thinking that they could come up with an advertisement that would make people's eyes shine as soon as they heard it. For those media and advertising students, they are really "hungry and thirsty", for them, Lin Ruofeng will do this, but it is an important policy for their future work.
"Okay, the time is almost up, we'll stop here today!" Lin Ruofeng looked at his watch and felt that the time was almost up, so he stopped the lecture. "If you are interested, you can come to Jiangnan Golden Idea Advertising Company to apply, there, we will discuss the mystery of advertising together!"
Hearing the highlights, it came to an abrupt end, and many people didn't react.
"Teacher Lin!"
"Mr. Lin, how many people are still lacking in your company?
"Mr. Lin, if you apply successfully, will you tell me about other advertising things?"
"How do you apply for an advertising agency?"
Just as Lin Ruofeng stepped off the podium, a large group of students rushed up one by one and surrounded Lin Ruofeng on three floors inside and three layers outside. From now on, these students majoring in the School of Media and Communication have begun to identify with the status of Lecturer Lin Ruofeng from the bottom of their hearts. Lin Ruofeng shocked this group of students with classic and wonderful advertisements, if it was just because he liked Lin Ruofeng's show and his literary brilliance before, now he can be impressed by his advertisements.
Even if all walks of life continue to question him!
Even if the education community thinks that Lin Ruofeng is not qualified to be a university lecturer!
They can also raise their heads and snort coldly.
Who said that if you have a good style, you can't do a good job in advertising?
Who said that a host and producer of a program can't be a lecturer and educate students?
Who says that a person who is not in the field of education will not be able to lecture?
From now on, those so-called educators, so-called experts and scholars questioned Lin Ruofeng, which looks very ridiculous.
The interesting lectures, wonderful advertisements, and meticulous explanations made many students really learn something. As for those who look down on Lin Ruofeng? I can only say that even those professionals and education professors who have studied advertising for half their lives are nothing more than that, right? Can I blurt out a surprising and amazing advertising slogan on the spot above the lecture?
As a result, students are more enthusiastic about Lin Ruofeng.
However, the group of reporters sitting on the periphery seemed to be more enthusiastic, frantically squeezing up, and then taking pictures and taking pictures, handing the microphone and asking questions.
"Lin Ruofeng, can you give me an interview?"
"I'm a reporter from Xinhua Daily, can I ask you a question!"
"Lin Ruofeng, did you think of the advertisements on stage today? Did you come up with them on the spot?"
"Have these ads been booked by any merchants?"
"Lin Ruofeng, please talk about your thoughts on advertising!"
"Mr. Lin, you said a great thing today, those advertisements will definitely give a slap in the face to those who look down on you! Do you plan to enter the advertising industry in the future?"
The enthusiastic reporter rushed up, Lin Ruofeng could only wave his hand and said, "I'm sorry, I'll answer your question later, I'm in school now, I'm a lecturer!"
The school also hurriedly stepped forward to relieve the siege, and even the security personnel ran over to maintain order.
Seeing this, those reporters reluctantly gave up, although they said that there was no video, but they took photos and notes, and they had already recorded Lin Ruofeng's wonderful lecture.
Go back, it's big news!
All the reporters dispersed and began to write press releases.
Originally, Lin Ruofeng came to Jiangnan University to give a lecture and was questioned by many people, I don't know what kind of wonderful expression the outside world will have after knowing the content of this class?
PS: Sorry, I tossed for a day before I wrote it!