As an emerging FMCG company, the founder of "Shujie" used to work for an internationally renowned FMCG brand. Compared with well-known domestic FMCG brands, it has a very big disadvantage.

This time, their new product "Plant Source" extracts natural plant essences, which have a very good treatment effect on hair. But the problem is that a new company like theirs is not competitive with a large company at all, so they found a PR agency with a "miracle hand" in the industry - Bai Xiao.

Jiang Min, the person in charge of "Shu Jie", personally came to "Bai Xiao" to discuss this cooperation.

"Although we are a new company, our products are not inferior to any old FMCG brand, and I can even say that this product has great advantages in terms of safety and effectiveness compared to most shampoo products on the market, so I hope your company can make a solution that satisfies us." ”

Jiang Min stood in front and proudly drew a successful end to his PPT.

Bai Shiyao took the microphone of the person in charge of the other party and said excitedly: "Thank you very much Dr. Jiang for bringing us such a wonderful product display." I kept telling Director Chen offstage that this product is so good, I must buy a set and replace the one at home as soon as possible. ”

When Bai Shiyao said this, her tone was very light and impatient, and the staff of "Shu Jie" who said this were smiling. Someone likes their product so much, and they're certainly happy.

Although Bai Shiyao's words may have some deliberate compliments, the people of "Shu Jie" don't care at all, because they know that "the source of plants" deserves this praise.

When Dr. Jiang heard this, a proud smile appeared on his face, and he said cooperatively: "Mr. Bai, you will never regret using the 'Source of Plants'." ”

"The aroma of wine is also afraid of deep alleys, and such a good product must be combined with an excellent public relations plan to give full play to its value. Next, Director Chen will explain the public relations plan this time. Director Chen, please!" Bai Shiyao patted him on the shoulder, smiled and handed the microphone to Chen Chen.

In "White Owl" Chen Chen is synonymous with reliability, and he can always come up with blockbuster ideas. Leaving this matter to him, Bai Shiyao can always feel very relieved.

I saw Chen Chen wearing a khaki suit, and the well-cut suit set off his well-proportioned figure well. The gold-rimmed eyes hide his deep and wise eyes, which, combined with his elegant smile, give a sense of harmlessness and gentleness.

If you despise or snub him because of this, then his brilliant planning ideas will blow your mind.

He stood on the stage and looked at all the guests in the audience calmly, whether it was the employees of "Bai Xiao" or the representatives of "Shu Jie", he couldn't help but be attracted by him, and they all fell on the podium.

When everyone stopped what they were doing and focused on the podium, Chen Chen began to speak.

Bai Shiyao looked at Chen Chen's immovable expression and couldn't help but admire it very much. With such a clever method, only Chen Chen can use it without leaving a trace.

Dr. Jiang Minjiang, the person in charge of "Shu Jie", listened to it in the audience, nodding and smiling from time to time, applauding and praising it, just like a little fan girl. Bai Shiyao couldn't help but smile when she saw this, this time there is absolutely no need to worry about customer satisfaction.

Chen Chen's voice is different from Qin Junye's deep and magnetic, but it is also a unique style of voice, rich and rhythmic, listening to his speech is definitely a pleasure, not losing the excellent voice of the voice actor at all, so that he can be fascinating when telling some boring content in time.

"Many consumers have been using shampoo products for so many years, but they are confused about how to choose the right shampoo for them. As a green, environmentally friendly, efficient and cost-effective product, 'Plant Source' has many advantages over previous products. But what does this advantage have to do with consumers? If they still don't know how to choose the right care products for them, how can they be sure that they need a 'plant source'? So the focus of our PR this time is to teach users how to choose. Only by understanding what makes a good product can consumers know what is right for them......"

Chen Chen can always point out the problem and use it to achieve his own goals. The presentation was undoubtedly a great success.

……

"Mr. Bai, your company is really full of talents. If it weren't for Director Chen's lack of willingness to change jobs, I would have wanted to be cheeky and rob you of people. Dr. Jiang said with a smile.

For this young man who is about the same age as his son, Dr. Jiang really likes it. This time, I am so satisfied with the PR plan.

Bai Shiyao had a bright smile on her face, but her mouth was constantly modest. "Dr. Jiang, you have won the prize. Your company can develop such a powerful product, it will definitely be a blockbuster. ”

Dr. Jiang's favorite thing is to hear someone praise their products, and the smile on his face is even more than three points, "Mr. Bai is polite, this public relations plan." I am very satisfied. On behalf of the company's management, I would like to express my sincere gratitude to you. ”

"Our aim is to exceed the expectations of our customers, and we will work very hard in the implementation of the plan. Bai Shiyao sincerely assured.

After sending off the staff of "Shu Jie", Bai Shiyao called the company's personnel for an emergency meeting.

"The client was very happy with our plan, and the next step was how to turn that expectation into reality. As a rule, each director expresses his or her own opinions and talks about his feelings. Let's start with Xiaohu. ”

Wang Qianyu didn't expect the first speaker to be herself, and scratched her head a little embarrassedly, "I haven't thought about it yet, but Sister Yao asked me to tell me what I think." I don't understand the rest, so I'll talk about the arrangements of the media department. ”

"Although the product is very good, after all, the audience does not know. To have a sense of trust in something unfamiliar, I think media coverage is very important. Xiao Zhao and I have already made plans for this part.

First of all, we will find some mainstream consumer media and some well-known activities to do some promotion. However, given the budget of the client's funds, this part will be tight. So our second direction is to contact some WeChat public accounts, and through this type of word-of-mouth publicity, we decided that the effect would be very good. ”

As the second-in-command of the media department, Xiao Zhao usually likes to buy things, and when he buys more, he has some experience, "I usually buy things on the APP of a certain treasure or a certain street, and what I like to watch the most is the sharing of various small bloggers." One of the characteristics of people is that they like to follow the trend. Seeing that others have used it with good results and the price is right, many young people nowadays are happy to try it. I think we can also work on this part. ”

Li Zexia nodded in agreement, "Now everything on the market says that it is very good and effective, and consumers can't see the difference at all, but if there is someone around you who you trust very much and says that it is very good, you will have the urge to buy it all." This sense of trust can completely make up for the shortcomings of popularity. ”

Shangguan Yuwen especially likes the atmosphere of enthusiastic discussion now, although there are some public relations plans she doesn't understand, but it doesn't mean that she can't participate.

"Isn't it just to get a word of mouth when you buy something? I think this product is also very good, but people don't have so much time to understand it. We can find ways to get people's attention. ”

Li Zexia raised his eyebrows and looked at Shangguan Yuwen, but he didn't expect this chick to be the head of the case when he talked about it, thanks to his good education.

Shangguan Yu's wife gave him a blank look, every time she talked about serious things, Li Zexia liked to come to this set, she didn't bother to pay attention to it at all, and continued: "I think we can think of a way to do this." ”

Bai Shiyao listened attentively for a long time, and she had seriously thought about everyone's opinions.

"Attention is a scarce resource, and the fundamental purpose of everything we do is to attract the attention of consumers. The key is, how do we do it?" Chen said.

Hearing this, everyone fell into deep thought, the discussion just now was aimed at the direction, and the next more important thing should be how to operate.

"I hope you can use your brains about this matter, and we will discuss it further at tomorrow's morning meeting. There are important things to discuss with you next," Bai Shiyao said that she deliberately bought a pass, and when everyone couldn't hold back their curiosity and wanted to hear it, she slowly spoke, "We're moving to a new office building." ”

What? Moving to a new building?

The others, except for Chen Chen, opened their eyes wide, digesting the facts that Bai Shiyaogang had just said.

"Sister Yao, is what you said true?Where are we going to move?" Wang Qianyu jumped up excitedly.

Wang Qianyu has long wanted to change his office, and his current office is a utility room remodeled, which is not breathable at all. Every time he worked inside, he worried about his lack of oxygen.

However, the offices of the other directors of the company are also very small, except for Bai Shiyao's office, which is a little better as the façade of the company, the other offices and office areas are actually a little small. Especially after the company expanded, the one-square-meter front desk Xiaoli couldn't wait to break it into two square meters.

As the company's entrepreneurial director, she has too many tools, all kinds of paints, all kinds of painting tools, and manuscript works, all of which need to be put in place.

"Where are we moving to?" asked Shangguan Yu.

Bai Shiyao looked at everyone's enthusiastic appearance and smiled knowingly, "It's been really hard for everyone for so long, and the current office location is really a lot simpler." The new office is located in an office building opposite the Fuyao Building in the CBD area. This time, the director and above can have an independent large office, and a special one such as Yu Wu can also have a super large office. Each office will have a small lounge for everyone to rest. ”

"Wow! Great! Sister Yao, why are you so good!" Wang Qianyu jumped up excitedly and ran to Bai Shiyao to keep coquettish.

Xiao Zhao looked at Wang Qianyu's appearance, and couldn't help but show an obsessive smile, Director Wang

It's so cute, it's like pinching his face.

Li Zexia looked at Chen Chen's calm face, and couldn't help but put his hand on his shoulder, "Okay, Chen Chen." Didn't you already know? Hmm? If you steal the fun by yourself, do you want to be punished?"

Only then did the others notice that Chen Chen was a little too calm from beginning to end, as if he knew everything, and they were not surprised at all.

"Brother Chen, you are too unrighteous. It is in vain that so many years of our revolutionary friendship have been wasted. Director Li is right, he must be punished. ”

Everyone coaxed together, and Chen Chen helplessly threw a look of help to Bai Shiyao.

Bai Shiyao received Chen Chen's eyes, stepped forward to stop them and said, "Okay, okay, don't blame Chen Chen, I asked him to keep it a secret." Tonight's barbecue restaurant, the company pays for it. Let's make it to your heart's content!"

There was a cheer in the conference room, which attracted the attention of people in the office area.

What kind of story will be involved in a rare dinner......