Two days later, Lan Kejun returned to Shanghai.

When he stood in front of Lin Qirong, he could see that he had lost a lot of weight compared to before he went to Neon.

"It's not because I'm tired," he laughs, "it's mainly because I'm not used to eating and eating less." ”

Lin Qirong smiled, walked up to him and patted him on the shoulder, "It's hard work, sit down first." ”

"Thank you to the owner. Lan Kejun smiled innocently, sat down on the sofa, and Hu Mei poured him a glass of water.

"Thank you. Lan Kejun nodded in thanks, and said to Xiao Yunfang next to him, "I have only been away for a long time, and the company has changed so much?

Compared to you, we are all a little ashamed. ”

"You can't say that. Lin Qirong sat down opposite him and took the initiative to make tea.

"You are pioneers over there, especially the neon animation industry is more developed than us, looking down on the animation produced by our Huaxia, and boycotting our products from the bottom of your heart.

It is not easy to open the market in such a place and make a profit.

On the contrary, as long as the product is good and the child likes it, everything else is easier to do.

The huge market is our biggest backing. ”

"yes. Lan Kejun smiled a little bitterly, "Neon has indeed encountered great difficulties over there, as the boss said, it is too difficult to pioneer, especially the anime kingdom of Neon."

In addition to debriefing on my work this time, I also came back to ask for guilt, boss, I'm sorry, I didn't complete the task you explained. ”

Lin Qirong waved his hand, "No, you did a great job, I know it very well."

Even Ichiro Nomura is full of praise for you, thinking that you are very strict in the company's system and financial expenditure, but you are very supportive of his work and let his work go smoothly. ”

Lan Kejun looked at him in surprise, "Nomura said that?"

"Of course, that's what he told me personally. ”

"But I've spent almost all the money, and I haven't gotten the results I deserve. ”

Lin Qirong asked, "Did any of the money you spend spend be used on you?"

Lan Kejun shook his head.

"Is there a sum of money that is unnecessary and unnecessary?"

Lan Kejun continued to shake his head.

Even some entertainment expenses are basically spent in a targeted manner, and there is no money spent indiscriminately.

"That's it. Lin Qirong said, "Since you think that you didn't spend a penny wrong, and every money was used where it should be, then it shows a fact." ”

"What facts?"

"It's not that you're spending the wrong money, it's that there's not enough money to support you to pry open this closed market. ”

Lan Kejun looked at Lin Qirong blankly, his nose was a little sour, this feeling of being understood was so good.

"It's my fault. Lin Qirong said, "I misestimated the degree of closure of the neon market, and I didn't expect that neon people could be immune to Peggy's charm." ”

Lan Kejun said, "Actually, we are not without achievements, in the first three seasons, we all brought in translators to find TV stations like Aomori to broadcast, and also reached cooperation with several video platforms of Neon, and the channels have been almost laid."

But because of the time period, because of the neon people's deep-rooted discrimination against us in China, they think that what we make is inferior and not good-looking, the ratings are not high, and the number of Internet hits is also very low.

Mr. Nomura made great efforts in this regard, but unfortunately, the anime did not receive the response it deserved, and the merchandise we sent to each store did not sell well. ”

Xiao Yunfang and Hu Mei were silent, they didn't expect this to be the result.

Tens of millions of investments are put in, and such results are obtained?

"Mr. Nomura is also in a hurry, and he feels sorry for your investment. ”

Lan Kejun said with some shame, "This time he was embarrassed to come over, and specially asked me to say sorry to you, he will continue to work hard, please don't be discouraged." ”

"I'm not discouraged at all. Lin Qirong laughed.

"In fact, now you have almost laid the groundwork, the key is that you can't get the audience's approval, they don't buy it.

Children like it, but adults may not buy it;

Or maybe they're used to all kinds of shonen and girl anime, and they're not interested in this kind of children's anime, so naturally they don't have the desire to buy peripheral products. ”

"Then what should we do?" said Hu Mei worriedly.

The same is true for Lan Kejun on the side, if the company decides to stop this project, he will have to come back in a gloomy manner and become a laughing stock for everyone, he doesn't want to be like this.

"There's nothing to worry about. Lin Qirong shook his head, "If you want to go out, neon is the best springboard, it is the position we must take, my determination has never wavered, and I will not waver in the future."

Kejun, you don't have to worry, not only will the company not terminate the cooperation, but will also invest more money and send more personnel to do this with you.

It's the darkness before dawn, and to hold on is to win.

Neon people haven't liked Paige yet, because there isn't a detonating point for them to really watch "Little Repair Peggy" seriously and really like it. ”

Lan Kejun looked at Lin Qirong in surprise, he didn't expect that Lin Qirong not only didn't blame him, but also promised to continue to invest manpower and material resources.

He also has a chance to prove himself.

"Boss, what should I do?"

"First, the company will continue to invest 100 million, and it will also be handed over to you to operate, and you tell Ichiro Nomura that if he can't open up the situation, then I will consider changing a partner.

Second, you can open a store in a prominent location on that street in Akihabara, and vigorously advertise and open up the sales link.

Third, bring the company's new cartoon "Dora the Explorer" and let them know that it's not that we can't make cartoons, it's just that we think about the effects.

Fourth, I will give you a plan on how to promote in Neon, and you will implement it according to the above methods.

You have to remember to get to the heart of the neon people, detonate their points of interest, even if it is smashed, it must be smashed into a crack. ”

Lan Kejun nodded seriously, "Boss, don't worry, I will definitely try my best to do my best." ”

"I believe in you. Lin Qirong patted him on the shoulder, "How does it feel over there?"

"Very unaccustomed. Lan Kejun smiled bitterly, "They have a strong sense of hierarchy, and they don't dare to take a step beyond the thunder pool easily."

Whether it is thoughts, concepts, or concepts, they are very rigid and lack flexibility.

But they are very careful and meticulous in their work, and as long as there is a system, they must abide by it. ”

He smiled wryly and said, "Male employees like to go to the bar for a drink after work, and Mr. Nomura is the same, and I have been dragged there many times." ”

"That's pretty good treatment. Lin Qirong smiled, "You have to remember that neon is small, but it is a key part of the global animation industry chain, and its role is very important."

As long as we can open up the situation in Neon and use it as a springboard, we can deploy globally.

So taking this place, our strategy of stepping out overseas is half the battle.

I hope you can help the company open doors to the world. ”

"I know," Lan Kejun said solemnly, "I'll do my best." ”

"I believe in you. Lin Qirong said, "Now, you should have a good rest, and then have a good meal here, your brothers should be waiting for you." ”

"I'm fine," Lan Kejun said seriously, "I can return to Neon right away if I need to." ”

"It's not that exaggerated, I'm not Zhou Papi, you better take a good rest first. ”

Lin Qirong smiled and picked up a file bag from the desk and gave it to him.

"This is the plan that I took a little time to make after hearing about your situation, and you can look back at it.

If you think it's feasible, you can implement it when you go back, and if you don't think it's feasible, then we'll discuss it again.

In short, the purpose is to open up the neon market and lay a solid foundation for us to enter the world. ”

Lan Kejun took the document bag and nodded vigorously.

He knows that no matter how much he says, it is not as meaningful as doing things seriously and showing results.

He decides to take a night's rest tonight and return to Neon tomorrow.

He didn't want to waste any time.

"Alright, let's go. Lin Qirong pointed to the door, Li Gaojie and others were already waiting at the door, all of them were Lan Kejun's colleagues and friends.

They knew that Lan Kejun was back, and they wanted to hold a welcome banquet together to catch the wind and wash the dust for him.

Lan Kejun bowed to Lin Qirong gratefully, turned his head and walked out.

Don't get drunk tonight.

……

The next day, Lan Kejun flew to Neon again with everyone's expectations.

When he came back before, his heart was terrified, and he didn't know where the future was.

As a result, Lin Qirong not only gave him a positive answer, but also continued to devote himself to writing an advertising plan for him, and the methods mentioned in it made his eyes shine.

So when he went back, he was very down-to-earth and determined to put it into practice when he went back.

It's a near-perfect plan.

He remembered the envious eyes of Li Gaojie and others looking at him last night.

"Now in addition to General Manager Xiao Yunfang and Manager Hu Mei, the boss trusts and is most optimistic about you, with funds and personnel all to you, and personally helps you make plans and plans.

How honorable it is to have your boss help you? But it's also a lot of pressure.

The company's overseas expansion strategy is up to you. ”

They are right, after so much support from the head office and the boss, if you can't make achievements, you really shouldn't.

However, the situation on Neon's side is still very special, and it claims to be the boss of the animation industry.

In addition to the United States, the animation industry of other countries has always been looked down upon, let alone Huaxia's, which is regarded as a representative of low-end and inferior quality.

This social psychology is the main reason why they can't open the situation.

And the breakthrough point lies in the publicity plan given by the boss.

Slowly, Lan Kejun's eyes lit up, and he knew what he should do.

The plane passed through the clouds, and a massive city appeared below.

Neon has arrived.