Chapter 266: "The Walking Dead" Broadcast (2/6)
After returning to the company, Zhang Junsheng was immediately surrounded by his subordinates.
stared at him with admiration and admiration one by one, and Zhang Junsheng was very unaccustomed to it...
"Congratulations to Mr. Zhang!"
“… Congratulations, congratulations on what?"
Could it be that another scandal broke out?
Liu Sisi shouldn't be that kind of person...
"Don't you know? There is news from the United States that it has successfully raised $1.5 billion after reading, and it will be officially listed in March next year, with an estimated market value of $20 billion!"
“… Of course I know that!"
……
After the self-made drama was launched, it completely broke out after reading!
"The Walking Dead" is not an original film and television series, it belongs to IMAGE Comics, and its sales in North America have not been bad, and the original author is Robert Kirkman.
In fact, as early as 04, Robert Kirkman had the idea of putting "The Walking Dead" on the small screen, but at that time, he received an olive branch from Marvel and created the "Captain America" volume 4 "The Avengers Disband" chapter...
After that, he spent the next two years working on "Ultimate X-Men", "Amazing Team" Volume 3...
If Zhang Junsheng hadn't intervened, he would have directly bid $50 million, bought out three seasons of "The Walking Dead" at one time, and signed a follow-up right of first refusal... It is estimated that Robert Kirkman will be thinking about working with the TV station.
In fact, AMC TV has decided to develop the "Walking Dead" project, but they are only willing to pay 8 million upfront funds.
60 million and 8 million, everyone knows how to choose!
The funds arrived in August, in November, the filming of the first season was completed, and "The Walking Dead" was officially launched and burned on the solo drama channel after reading...
Of course, there is a VIP fee for burning after reading, which is aimed at solo dramas, but registered members can also watch it, but they need to wait a week - the same as the broadcast mode of American dramas, you have to endure ads...
Netflix's interface has no ads, which is their advantage and the biggest problem - they do not accept advertising sponsorship, which means that they can only pay for membership fees...
In fact, even before the launch of the solo show, more than 1 million users had already opted for the VIP package – no ads!
At that time, many people didn't understand why Zhang Junsheng did this kind of setting, spending more than a billion dollars to buy the copyright, and then what? Advertising sponsorship was less than $200 million...
Even if you have VIP members, it's not much money – a million base is a bit unreasonable.
"The Walking Dead" was launched on October 27, and in a week, the number of VIPs who burned immediately after reading it increased to 2 million...
Then, "American Horror Story" was launched, and the number of VIPs increased to 3 million in three days...
And then there's Spartacus, the Brocade Sisters, and of course, Game of Thrones...
At the same time, the public display of the burn-and-burn after reading increased the advertising sponsorship to $400 million...
Not only that, but the content official announced that from next year, four to five new dramas will be launched every month, and a bunch of big-name directors and producers have signed cooperation agreements, including the Coen brothers, Michael Bay, Steven Spielberg, Paul Albert, Steve Golin...
It completely shocked the entire American entertainment industry!
A bunch of forecasters on Wall Street are stunned...
This...
This is not just a breakthrough, it is simply going to kill a bunch of TV stations!
In fact, the decision to develop a self-made drama was originally decided to be burned after reading, and in the eyes of Wall Street, it was moving closer to a cable station like HBO...
Film and television companies and TV stations are all sunset industries, so they are no longer optimistic about the prospect of burning after reading.
Even if the self-made drama is very popular and can bring a large number of members, if Wall Street believes that it is a film and television production company, then in their eyes, there is still no prospect for burning after reading, and the valuation will not rise.
In fact, big data is completely hyped, the content industry is unlikely to be linked to data, everyone is an independent individual, the same world, the same dream is impossible, how can it be possible to calculate the taste of tens of millions or even hundreds of millions of viewers through data?
In fact, the reason why Zhang Junsheng dared to throw money was because of the bug of rebirth...
Netflix boasts about big data so much, hasn't it also produced a bunch of bad dramas, "Marco Polo", "Thirteen Reasons", "Insatiable"...
Of course, people say, 'There are no bad movies, only niche films...'
After the broadcast of "The Walking Dead", the spokesperson who burned immediately after reading it mentioned 'big data' in various ways: tell everyone that this is a TV series that is determined by the objective preferences of tens of millions of viewers.
Well, after the hype around the concept of big data.
After reading, it also hired a group of gunmen to publish articles to bombard the weekly broadcast mode, and the production time was too short to ensure the quality; the actors had to be on standby all the time, and it was difficult to attract big-name actors to participate; and after reading, the shooting was completed at one time and the one-time broadcast was more in line with the needs of the audience in the Internet era and will win the support of more audiences.
The model of playing dramas at once is not new, but with the addition of big data, it is very mysterious...
The main thing is that it's very foolish!
"Through the big data calculation behind the burning after reading, we found that there are 24 million viewers who are interested in the theme of 'zombies', and 40 million who like heavy tastes, and it is based on this that we decided to buy out "The Walking Dead" at one time..."
"In the past, American dramas were accustomed to feeding the audience regularly, and after watching an episode, you need to wait patiently for a week, and after one season is over, you need to wait for a new season next year. But the Internet has changed the habits of users, and now people can watch it whenever they want. This is a new generation of viewers, a generation of on-demand, and burning after reading is the leader of this generation. ”
"With big data, the creators of film and television dramas can understand the audience better than the audience, and the traditional TV drama production industry is aware of the unpredictable ratings, while video websites, as a new army of TV drama production, rely on data analysis to predict the ratings. ”
Bragging, who wouldn't?
In short, $20 million was spent, and the media unanimously advocated that the instant burn after reading brought about a revolution in the television industry...
Lao Mei, once someone preaches 'this is a revolution' or something, there will soon be a bunch of supporters...
In just one month, the number of new VIP users who burned after reading reached 4 million...
After reading it, it was burned and burned before it was listed, and it was already valued at $20 billion...
Before it was over, it announced that it would accept the financing conditions of the Morgan consortium and Comcast, and the financing scale reached 1.5 billion US dollars.
Yes, it was decided to go public immediately after reading!
This is also the most important means to solve the shortage of blood supply, more than 200 million have been smashed, and there is almost no money...
Spending the money of shareholders, Zhang Junsheng is not distressed.
The news spread to China, "People", "Caijing" special reports, Weibo hot search headlines have become 'Why is Zhang Junsheng's vision so good...'
……
Beijing, Yuehua Media.
Zhang Junsheng is receiving compliments from his subordinates...
Tang Ningyu couldn't help but propose: "Do we also want to do big data?"
“… Where does big data come from, the most important thing in film and television dramas is the content..."