Listening to Li Zexia's question, Bai Shiyu did not answer immediately, but put down his other leg that was cocked, leaned forward slightly, and then took off his sunglasses from his face, and his eyes revealed a sense of "knowing in his heart".

Li Zexia suddenly felt a little empty-hearted, after all, no matter how Bai Shiyu is, he is now the CEO of a company, and it is indeed inappropriate to be so ruthless.

He wanted to skip this topic, but he didn't expect Bai Shiyu to answer: "'News hype' is a means of propaganda, a public relations behavior under the guidance of professional ethics, and it needs to abide by certain principles." Therefore, 'PR' has become an industry that requires science and skill. ”

The voice deliberately focused on the words "professional ethics", with a hint of mockery. And her answer did not stop, "'malicious hype' is the opposite. They often exaggerate the facts, even fabricate the facts, and create false impressions in order to deceive the public and achieve the purpose of propaganda information. And this kind of behavior will be resisted by the whole industry, right?"

Bai Shiyu threw the question back to Li Zexia, and this time, Li Zexia could only agree: "What Boss Bai said is right." ”

"Do you have any questions?" she asked, placing her glasses on the table.

Li Zexia looked at her current posture and thought to himself: If I don't know how to ask questions, you won't swallow me alive? Thinking of this, he immediately smiled and said, "No, no." ”

"Okay, then it's time for me to ask. Bai Shiyu opened the information that had just been printed out on the table: "Mr. Li's resume mentions that you have worked as the leader of the client negotiation team in a foreign public relations company for three years, so you should have accumulated a lot of experience in business negotiations?"

"It's easy to say, it's easy to say......" Li Zexia suddenly felt that he might have miscalculated today.

"Let's talk a little bit about business negotiation skills. Bai Shiyu also wanted to see if this person had the capital to be proud.

Li Zexia's narrow eyes narrowed, and he said with a smile: "Regarding business negotiations, I have summed up a set of rules by myself. However, I have limited time today, so I will make a few brief points.

First, a table of talents. To put it simply, it is beautiful. Because psychologically speaking, people are born visual creatures. A good-looking person is born to win the favor of others. Of course, this is a priori decision, and we can't force it, but to put it bluntly, we have to carefully shape our own image. Make customers feel 'you're reliable' when they see you at first glance. ”

Bai Shiyu agrees with this, because she just met him just now, although his dress is not appropriate, but the decoration is very delicate, and it does not look sloppy at all, so she is not so disgusted.

"The next one is three glasses. To put it bluntly, it is a wine table negotiation, which is a common situation when everyone talks about business. In fact, when drinking alcohol, the human brain is anesthetized by alcohol. As long as you have a decent amount of alcohol and can have purposeful and inducing conversations, you will often get more results with less. ”

Bai Shiyu nodded, in contemporary society, the words "public relations" and "accompanying wine" have always been treated with colored glasses, but they distort the meaning of its own existence. And this person knows how to use resources according to the situation, which coincides with her thoughts.

"Why didn't you say the second point?"

"Hmm~~" Li Zexia's gray-brown eyes rolled, "The rest, I hope to tell you slowly in the future in cooperation!"

To dig a pit is not to fill in the soil, and to know how to lose the appetite of the other party, this trait is simply the top master in "business negotiation"!

Three days later, Li Zexia became a member of the "White Owl" without accident.

This time, he wore a crisp black suit, and his gestures exuded a gentlemanly charm of a British aristocracy. Of course, his efficiency is also surprisingly high. It may be because he has worked in foreign public relations companies all the year round, and has a good understanding of the advantages and disadvantages of international finance and the development of various industries, coupled with his excellent negotiation skills, he quickly won a number of orders from some of the best foreign companies or joint ventures in various industries in the imperial capital.

Since then, the business volume of the "white owl" has risen straight towards the trend of "ascending to heaven step by step", and has gradually embarked on a formal track.

One afternoon, Li Zexia brought back a new case, which is currently the most widely distributed and best-developed takeaway group company in China - "Have you eaten?"

Bai Shiyu was really surprised, because a company like this that can be the "leading boss" in the food delivery industry usually has its own public relations team, and even if it wants to outsource the business, it will be handed over to a well-known company like "Red Spot", how can it be handed over to a little-known personal studio?

In fact, she is not the only one who has this question, even Cheng Jue, who is in charge of this case with "red spots", can't figure it out. In order to win the "Have you eaten?", his team members have been working extra shifts for a week, and he thinks that the conditions he put forward are already quite tempting, but for some reason he actually hit the street?

As a "high-level skilled talent" who graduated from a well-known university, he was quite dissatisfied with the result. Unconvinced, he went straight to Bobby, the project leader of the group.

This Bobby is actually not long in office, he comes from overseas, is in his early forties, and is a typical matcher (refined egoism). I met a few times before, and I was polite and smiling. However, now, people didn't even give him a look, just focused on applying hand cream to his hands.

"I still have a meeting to have, we have a chance to work together again, okay, sorry~~~" Bobby finished speaking proficient English, turning his head and leaving.

"Wait-" Cheng Jue stretched out his arm to stop him: "Anyway, our 'Red Spot' is also the leader in the public relations industry so far, and it is always necessary to understand what kind of powerful people our opponents are." After all, everyone is mixed in this circle, and if it's not suitable this time, there will be a chance next time, why do you have to be so ruthless?"

Because he was young and vigorous, he really couldn't swallow this breath, and this not very polite sentence blurted out like this, Cheng Jue blamed himself for being too impulsive for a moment, but he didn't expect Bobby to stop. Of course, he is not afraid of Cheng Jue, a young man, but Cheng Jue's words reminded him that no matter how bad the "red spot" is, it has many years of roots, and it is not good for both parties if it is too stiff.

Bobby rolled his eyes and gave his trademark 'business smile': "Brother, I really can't pull away right now. In this case, you go to the conference room and wait for me for a while, and I'll go over when I'm done. ”

Cheng Jue could only nod in agreement, but he didn't expect him to wait for nearly three hours! Before that, Cheng Jue's phone had been blown up by people in the company - Vice President He Ziyun had just come back from abroad and said that he wanted to see him.

When Bobby came in, Cheng Jue's face was really not very good-looking, but fortunately, he also knew the purpose of his trip, so he got up respectfully and greeted him.

"I know you're busy, and I'm sorry to keep taking up your time. I also hope that you can give me a solid understanding, little brother, I will definitely remember your kindness. ”

Bobby took a look at it and knew that Cheng Jue was a person who was not good at compliments, but fortunately, when it came to this, he couldn't help but give this face, after all, today represents the "red spot".

"I know the influence of the 'Red Spot' in the industry, and of course I recognize your ability. Bobby put the words here first, so that he could go back and explain to the above, "It's just that I have seen your previous case, which is more than gorgeous and not enough earthy." To put it bluntly, the positioning is not very accurate. Our boss was very dissatisfied after reading it, and I couldn't help it. ”

"Earth-like?" Cheng Jue frowned, and repeated the word a few more times: "With your company's current status, how can it be compared with a new small company, won't it seem very low if it is too down-to-earth?"

Bobby's face was a little unhappy, but he didn't show it: "Manager Cheng, no matter how tall our company is, in the final analysis, it is also a lip service and a public business, if you don't even have this understanding, then I think there is no need for us to talk about it anymore." ”

"It's a slip of the tongue, I'm sorry. Cheng Jue grabbed Bobby's arm in a hurry, "Can I ask again, who is chosen this time?"

Bobby looked at the fingers that grabbed him, slender and beautiful, and a trace of appreciation slipped through his eyes: "This is originally a trade secret that cannot be revealed, but today I am more in love with my brother, and I am dissatisfied with you, you are a 'white owl'." ”

As soon as the word 'white owl' came out, Cheng Jue's face suddenly changed greatly, and his heart immediately filled his chest with resentment, and he blurted out: "Why?"

Bobby remembered a sentence that the commercial director of "White Owl" said to him at that time: "I think the reason why this company hired you as the project director is largely to open up overseas markets for the company." But in fact, because of the difference in the ideology of the main economy and people's consumption concepts, it is far more difficult to enter the army than imagined. If I say that the 'White Owl' has a way to help you achieve your wish in the shortest possible time, I wonder if you are willing to give us a chance?"

Although the company 'White Owl' is only a small new company, he really wants to see their true skills to have such powerful characters take the lead.

But of course he wouldn't say this to Cheng Jue, just half-truths: "The boss agreed, and I can only obey orders." ”

Cheng Jue returned to the company with a gloomy face, and the assistant was already anxious like an ant on a hot pot, and immediately pushed him to the door of the vice president's office.

At the beginning of April, "Red Spot" won the "A A R" Asia Rankings for the first time, and entered the top 10 of the Global Agency Rankings for the first time. Later, she was selected for the international PR Age global selection and was named one of the "20 Female Business Leaders in the World".

It's just that He Ziyun, who was smiling, was stunned when she saw Cheng Jue's face: "What's wrong with you?"

Cheng Jue endured for a long time and still squeezed out a few words from between his teeth: "Bai Shiyu...... Her new company has snatched our customers away!"

Just for a moment, the smile disappeared on He Ziyun's delicate face.