Chapter 57 A New Beginning

The desk in front of him, under the illumination of the white woven lamp, flashed with a stubborn luster.

on the desktop.

The silver laptop was opened. On the 14-inch screen, there is a summary of jewelry sales in each store from January to July 2011.

"Ten, hundred, thousand, thousand, million......" Yi Xuan stared at one of the numbers at the bottom of the screen, muttering, thinking, compared to the sales figures involved before, these aggregated numbers are undoubtedly much larger!

She seems to be experiencing another new world, a new beginning.

The path of your choice.

Just like my father said, no matter how hard you work, you have to keep going.

Yiguang looked at the line chart in front of him.

From January to July, the store sales data decreased month-on-month, showing a straight downward slope without any fluctuations. Yixuan spent a day and repeatedly looked at all the stores of Fannuogu, the current operation situation and the corresponding data.

The gaze did not leave the straight line that sloped downward for a long time.

Searching in my head.

How can this straight line be tilted online?

She remembered the past, which was much more difficult than closing an order in the store at that time. Perhaps, I can think about it from a different perspective?

Yiguang's head slowly moved to the left, tilting his head, his gaze still on the straight line.

Wan Xi'er, who was beside her, inadvertently aimed at Yiguang at this time, kicked with one foot, leaned in her direction, and looked at Yiguang's computer.

"Look at it again, these data are still these data, do you tilt your head to see if it will go up?" Wan Xi'er waved her hand casually and resumed her sitting posture.

Long bowing of the head.

Makes Yiguang's right shoulder feel visibly uncomfortable, the bone near the scar, and the heavy soreness. She looked up, twisted her neck slightly, and made a slight "quack-rattle-rattle-" sound.

Found by accident.

There was almost no one else around, only Ali from the marketing team in the distance and Wan Xi'er beside her. The time in the lower right corner of the computer monitor shows 6:35 a.m.

Looking out the window beside Ali, it was already dark. I saw that Ali raised his hands straight, breathed a long sigh of relief, stretched his waist, and shouted, "Ahh

Wan Xi'er, who was tapping on the keyboard, tilted her left arm slightly upward, did not look back, and made an "OK" gesture towards Ali. Yiguang nodded, "Bye-bye." ”

"Bang. The door closed softly.

Leaning on the back of her fine mesh stretch chair, Yiguang looked at his new notebook spread out from afar.

It records the main contents of today's meeting:

1. The company plans to be listed on the GEM next year.

2. According to the plan at the beginning of this year, the overall transaction amount of all physical stores will be increased, and the overall sales performance is planned to increase by more than 70% compared with the same period last year, and the current progress has increased by -11.2%.

......

That's right.

-11.2%

Negative.

This is also too challenging, this year's spring promotional activities and 5.20 preferential activities, for the sales of physical stores, has no effect at all, but e-commerce sales, the transaction amount, whether it is a single transaction or the overall transaction amount, has repeatedly broken the jewelry industry e-commerce marketing transaction record.

What should I do?

She sank down.

In his mind, he recalled what Jin Qin had said on the phone that day, "...... We have to combine the competitive landscape and development trends of the market. Dissect the phenomenon to see the essence...... Can you start with this product sales statistics, channel performance analysis, conversion rate and average customer value?"

Sales of goods.

Channel performance analysis.

Conversion rate.

Unit value.

......

Product sales, channel, conversion rate?

I was thinking about it, suddenly!

Wan Xi'er next to him howled loudly, "Oh my God!! how can the transaction amount of the store be so small in August! It's also a skill! It's impossible to complete the goals set by the Jin Demon Meeting! It's inhumane!"

After howling, she put away the paper, pen, and calculator on the table, and shouted at Yiguang again: "Xiao Hei, I hate you! Why are you here, this increase of 50% has become 70%? Hey! You have to be responsible!"

Yixuan smiled at Wan Xi'er, "Little Demon Woman Xixi, from another point of view, you see, isn't that the case? I am the 20%, and you are the main force of the 50%!" After speaking, he leaned forward, moved the mouse with his right hand, and pressed the CTRL+S (Save) shortcut key on the keyboard with his left hand.

The dark brown scar on the right hand with a slight light color is extremely noticeable in the light. The back of the whole hand, scarred, seemed to remind her that for the sake of the previous difficulties, she should cherish everything now and move forward firmly.

It was a long-lost blood.

A moment later.

"You cow!" Wan Xi'er picked up a cloth handbag, and didn't seem to be in a hurry to leave, and said to Yican, "That yin and yang monster, let me follow his ideas and modify the store's indicators and the calculation method of the sales commission! According to his thinking, walking on the road, it's no wonder that I don't get shot to death, I'm not cannon fodder." I'm so melancholy, what the hell is this witch going through?!"

"How many thousand 5 have you changed to?" asked Yi Can.

"Change to 10002,That is, increase the number of indicators,Yin and Yang monster means to reduce the commission before completing the index,The part after completing the indicator can be 2 times the original,Even if you can only barely complete the index,You know how exaggerated, right? It's just twice as much....... By the way, I'll send you a copy of the proposed plan. After speaking, Wan Xi'er bent down in front of the computer screen and moved the mouse, sighed, and said. "Naked oppression!"

"Step!" she pressed Enter with her right hand, and a crisp voice came.

Yiguang on the side replied, "Okay, I just sorted out a list of the sales situation of the store, and I will send you a copy of the problems I found." Only when we find the problems can we solve them one by one. ”

"Ora ~~ This witch, you must go to the bar to cool off and comfort my panicked little heart, Xiao Hei, are you going?"

"Little demon woman, I can't grind out my 20%, right? No, I'm making a plan to improve my performance, and I have to look at the plan you sent me. ”

"Okay! There is still half a year until the end of the year, and it is a big deal, we will wander the world!hahahaha!" After speaking, he threw an office key to Yixuan, "Remember to lock the door." Your key, I'll give it to you tomorrow, use mine first. ”

After Wan Xi'er left from work.

Yiguang looked at the indicator plan in front of him and couldn't help but shake his head.

This is definitely not good, I have done it in the store, and I can fully experience the feeling of being tired to the point of collapse. If the amount of indicators is doubled, the commission will be reduced, and the commission will be increased after the completion of the index, although there are many temptations of 100, and the industry is unprecedented.

However, what is the difference between this method and that of a landlord who whips a scalper with a leather whip? In the end, the scalper will inevitably flee or "die of exhaustion," and as for the performance, it will not necessarily have a relatively good result. Not only is it useless to improve performance, but it is likely to arouse employee dissatisfaction and cause "public anger".

Thinking about it, something suddenly came to mind. She was typing on the keyboard, and from time to time she looked at the store's sales data from January to July.

At this time.

In the corridor behind him, a figure passed by. Standing still, it seemed to be looking into a bright spot.

Yican divides all stores into two parts according to geographical location. Compared with the previous original data, the main types of jewelry sold and the transaction amount were finely divided, combined with the common problems in the store, the room for improvement was scientifically calculated with a function, starting from increasing the number of product sales and increasing the product transaction amount.

She continued to tap on the keyboard, increasing the number of pieces sold, which could be combined with the adjustment of the product. She paused, and there was...... Channel!

You can't just do nothing and wait for customers to fall from the sky, right? No matter how good the way to negotiate the order, there is nothing you can do.

You can't always be the same as before, so primitive that you stand on the road and post advertising leaflets, right? Or just rely on the marketing team to publicize?

How can existing resources be combined?

She pondered.

Even if the customer enters the store naturally, it is impossible to make a transaction with every pen. In the same way, the same is true for online platforms, is it possible to consider combining online platforms to attract customers who have not made a deal to the store?

Or the IP addresses that are counted but browsed but not purchased, directly pushed to their nearest store address, related promotions, etc.

In this direction, I pondered.

Finally.

She turned her ideas into words and seemed to be working on a plan.

The man in the hallway nodded, pleased with the half-written plan.

Yiguang thought to himself, if it is feasible, it is not impossible to reach 70% by the end of the year....... It's just that... Whether it will succeed or not, I am not sure at all.

She had to race against time.

At this time.

Her phone screen lit up, "Oh, oh~~, oh~, oh~"

The voice phone rings.

It's a ghost of the face.

"What's wrong?

"I seem to have burned your pot through~~"

"Huh?!" Yiguang was a little surprised, and suddenly stood up.

"Stump, Tread, Treadβ€”"

The sound of high heels faded away.

Yiguang picked up his bag, turned off the computer and lights, locked the office door, and hurried towards the elevator.

This ghost.

Walk out of the Fanogu headquarters.

At this moment, the air suddenly attracted a lot, and she stopped.

She looked up and closed her eyes to feel the moonlight and stars.

Take a deep breath.

"One Shine!"

When he opened his eyes and followed the voice, it was Jinqin.

"I just passed by your office," Jin Qin stretched out his right hand and said with a smile, "Welcome to the sales department!"

He generously returned his left hand, smiled and said nothing.

shook hands.

Jin Qin handed a box of Bondi to Yichan and said, "I hope this is not your end, but a new beginning for you!" This is a custom Bondi with popular text, which is very trendy.

Yican especially understood Jinqin's words.

I also know what it means for her to give herself a box of Bondi.

At this time, I am grateful.

When she was confused, she met Jinqin.