Generally speaking, few singers make money by selling singles, like Liu Ruoyi, a DVD set single that is both CD and MTV, due to the high production cost, according to the sales of ordinary singers, this single is lucky if it doesn't lose money.

The production cost alone is more than 2 million, if it weren't for the fact that this single has taken on multiple missions and has to open the way for next year's new album, Luo Can would never dare to apply for so much money to promote this single.

Because the production cost is still a small amount compared with the promotion cost, this time Luo Can plans to promote it in all potential target markets at the same time, and grab time with piracy, and the media resources invested every day may be millions!

In terms of TV media, we have contacted a number of TV channels in Hong Kong and Southeast Asia to launch MTV at the same time, ensuring that the song can be seen and heard every day when the TV music programs are turned on in Hong Kong, Baodao and major Chinese markets in Southeast Asia.

In terms of radio and radio charts, it also spares no expense to promote new songs in various key big cities, and the initial promotion intensity is even equivalent to the same album, which is completely a pair of promotion intensity regardless of cost.

With such sufficient publicity resources to push hard, Luo Can certainly did not expect to make money simply by selling single sets, but raised the popularity of this song and Liu Ruoyi to another height, and completely pushed it to the level of a first-line red star.

And the most important indicator to measure this standard is the sales of singles, which is also the basis for Liu Hanrong to increase the number of the first batch of releases, if Liu Ruoyi can rely on the popularity of the previous album and this promotion efforts, and sell as many as 400,000 sets of Cantonese singles of "Next Stop Diva" in one fell swoop, then the status of the first line is basically stable, waiting for the new album to come out, with such a large single sales paving, it is not a big problem for the new album to directly sell two or three hundred thousand sets, and that is the time to really make money.

Not only that, relying on the resources of Rolling Stone, Luo Can also contacted the variety show announcements of many TV stations in Xiangjiang, Baodao, and Southeast Asia, as well as the concerts of its stars, so that Liu Ruoyi could run several target markets next to each other to promote live people at this critical moment, increase exposure, and hype up his popularity.

With such a complete set of combinations to promote, the song "Next Stop Diva" covers the market overwhelmingly, almost becoming the overlord of the prime time during this time, because of the beautiful songs, Liu Ruoyi's MTV commercial for this song was unexpectedly popular, and the super high ratings in turn prompted the TV station to take the initiative to ask for free plays.

This hot rating, reflected in the market, is that the sales of the new single set "Next Stop Diva" are unstoppable, and many teenagers want to buy the DVD disc to collect.

In terms of the Xiangjiang market, more than 5,000 sets on the first day, more than 10,000 sets on the second day, and a queue to buy on the third day, breaking through 20,000 sets in a single day!

In less than a week, the sales of the "Next Stop Diva" single set in the Hong Kong market exceeded the double platinum sales, and it is still growing.

Not to be outdone, the traditional overseas Cantonese song markets in Southeast Asia such as the Lion City, Malaysia, and Indonesia broke through the double platinum within a week!

In contrast, the Cantonese song market in the treasure island market is weaker, but after the promotion of Liu Ruoyi's new golden song gimmick, the weekly sales also quickly exceeded the platinum sales and began to approach the double platinum sales.

At this end of the year, when record sales were a little bleak, relying on Liu Ruoyi's Cantonese single set, it actually set off a wave of craze again, and several markets added up, and in just one week, more than 300,000 sets were sold!

Although in terms of economic benefits, excluding the company's production costs and promotion costs, the current sales volume is about 10 yuan per single set, and the total is only about 3 million.

But the account can't be calculated so simply, this Cantonese single is so popular, that is, it has completely launched Liu Ruoyi's popularity in the Cantonese song market, which is reflected in the market, not only successfully won the 3 million advertisements of the two first-line brands in Xiangjiang in two years, but also consolidated the foundation of the new generation of young idol singers in Xiangjiang, and has played the reputation of a new generation of little divas in Xiangjiang.

What's more, it's only been a week now, with the current popularity, it is expected that there will not be much problem in selling another 200,000 sets, so Luo Can ventured to make 100,000 sets of single sets again and distribute them, according to the current popularity, the probability of selling out these 500,000 sets is very high, and now after the popularity has risen, many TV stations and radio stations have begun to ask for free broadcasting, and the investment in promotion continues to decrease, so that if the remaining 200,000 sets are sold out, the profit of a single set can be increased to about 15 yuan.

In other words, the remaining singles can still earn 3 million, just this single is super profitable, according to the previous sharing agreement, 250,000 sets of the first five or five open accounts, more than 250,000 sets of Liu Ruoyi take six dividends, if 500,000 sets are sold out, Liu Ruoyi can get nearly 3.35 million pre-tax dividends, plus the new two advertising contracts 3 million shares and the 1.5 million that have been earned one after another by running some announcement activities, before the advent of 2001, Liu Ruoyi made more than 10 million easilyThis kind of money-making speed is like grabbing money, and there is almost no suspense for Liu Ruoyi to be the most profitable newcomer in 2000.

Liu Ruoyi can make so much money, and of course the company does not make much less, not to mention that it has only started this year.

With such a popular Cantonese song single as "Next Stop Diva" Cantonese as the foundation for selling well, gathering popularity and enhancing popularity, the company's next new Cantonese album for Liu Ruoyi will not be sold at all.

This is something that cannot be done by advertising alone, and it is a real hidden benefit.

For example, with the popularity of the single "Next Stop Diva", even the "Will Love" collector's edition album, which was a little unsellable, began to be driven to sell well again, and the daily sales volume reached the level of tens of thousands of copies again.

Of course, these are not the point, now Liu Ruoyi's Cantonese album is the company's premier highlight in 2001, in Luo Can's view, it is best to launch it during the Lunar New Year, just to undertake the current momentum, Rolling Stone's current creative team is now working day and night to create new Cantonese songs, and put the best into this album.

Liu Ruoyi has already recorded two song samples of "My Pride" and "Glass Slipper", Luo Can and the production team have no doubt that this album will continue to be successful after listening to it, I don't know why Liu Ruoyi put these two songs in the position of deputy main song, in Luo Can's opinion, the song "My Pride" is no problem with being the title song of an album alone, and now when put together, it feels a bit too hard and wasteful.

However, looking back at Liu Ruoyi's amazing creative ability, Luo Can still decided to implement it as originally planned, anyway, for the next album, the title song is still done by Liu Ruoyi, so he won't worry about it.

In 2000, in the midst of Liu Ruoyi's full harvest, it slowly came to the curtain call.

(Our Yiyi has finally gone through a hard and solid year, and the school flower has gone through a hundred chapters fiercely, and the next thing is to take off, and the relatives are steady!)