After the recording of "Dialogue" ended, Zhang Junsheng went directly to North America...

For him, the recording was a farewell.

……

Los Angeles, sunny.

In the café of the Four Seasons Hotel, Zhang Junsheng and Jeffrey Katzenberg sat opposite each other, chatting eloquently.

Jeffrey Katzenberg is looking for a buyer.

DreamWorks Animation is running out of support!

But in order to survive for the past 20 years, what DreamWorks Animation has done is keep making movies and selling movies.

DreamWorks Animation has been going it alone, and it's a content maker that derives most of its revenue from the box office itself.

This is also its biggest weakness.

There are no big groups behind the blood.

Animation itself has a long cycle and high cost, and DreamWorks Animation will rely too much on the success or failure of a movie.

Last year's two works, "Guardian League" and "Super Villain", both became a burden to DreamWorks Animation's performance.

Even "Speed Snail" and "Penguins of Madagascar", including "Crazy Primitives", which were big hits in China, failed to make a direct profit at the global box office!

Unlike Illuminated Entertainment, which owns "Minions", the cost of each work of DreamWorks Animation is very high, even "League of Guardians", the cost is as high as 140 million...

It's not that Katzenberg doesn't want to emulate Illumination Entertainment – the most surprising thing about Illumination Entertainment is their draconian control over production costs...

However, Illumination Entertainment is achieved through overseas OEM low-cost, and the entire Illumination Entertainment has less than 800 employees, who are responsible for providing ideas, writing scripts, and reviewing the daily work of overseas companies...

DreamWorks Animation is not good, in Katzenberg's opinion, DreamWorks' greatest asset is 2,500 employees!

Overseas OEM, what about these people?

Expel?

Although Hollywood is judged by the box office, the power of the box office is very small in the comparison of strength between companies, and the real profitable business is theme parks, home audio-visual products and movie derivatives.

Now, of course, add the streaming business!

The appearance of instant burning after reading not only makes a bunch of TV stations hurt eggs, but also throws hundreds of millions of dollars to make a TV series, and releases it at one time, and most importantly, it changes the traditional window system!

In the past, many film and television dramas could get more income through the window period, but after the appearance of burning after reading, this law was directly changed.

A bunch of movies were screened in theaters before they were directly burned on the Internet after reading...

Hollywood window period income: From the initial theatrical release to the subsequent release of home entertainment products (6 months later) (including DVDs, Blu-ray Discs, etc.), to the pay-per-demand (6-8 months) on various platforms, to the broadcast of pay TV (1 year later) and cable TV (1-2 years later), and finally to the long-term online monthly video-on-demand service, Hollywood has formed a strict window mechanism.

This mechanism can encourage audiences who are not willing to wait for a long time to enter the cinema during the screening period, and at the same time ensure the long-term income of the film outside the box office, that is, the window income.

However, after the appearance of burning after reading, there are many film and television dramas that have a "zero window period" of simultaneous online and offline broadcasting...

Growing up in the Internet era of instant consumption, the younger generation of consumers has become accustomed to watching video content on streaming platforms anytime, anywhere through various terminals.

What's more, they're no longer used to waiting months for a movie, but rather pay to see it right away.

The shortening of the window period also makes DreamWorks Anime eggs hurt...

Because streaming media buys copyrights, the basis is the box office results, the box office is high, it will definitely be sold at a high price, and the box office is low, sorry...

Of course, the practice of burning after reading moved many people's cheese, and was publicly protested by 32 influential Hollywood filmmakers and managers such as James Cameron and Peter Jackson!

They say, 'Shortening the window can lead to revenue growth in the short term, but it will hurt the cinema industry as a whole in the long run.' ’

They believe that the large-scale publicity, magazine covers, TV interviews, and celebrity cult culture that accompany theatrical projection platforms are still the foundation of the industry and the premise for the prosperity of the global film market...

Obviously, the shortening of the window period has made these bigwigs who can participate in offline revenue sharing dissatisfied...

This thing is more acceptable to the mainland than in North America - because we don't have a window period at all, and we go directly to the video website after the theater is over...

……

"Jeffrey, I have two choices, first, Peak acquires DreamWorks and Lighting Entertainment settles in DreamWorks Animation, and second, DreamWorks cooperates with Yuehua to establish a new label in China..."

"China, what about the employees at DreamWorks?"

"Those who are willing to go to China for development will stay, and those who are unwilling will continue to stay in the United States, but the business in North America will be temporarily suspended..."

"Aborted?"

"Yes, I can offer them new jobs, such as a theme park under construction..."

Jeffrey Katzenberg: "They're all very experienced animators!"

“… Or I can open up a new section after reading it, dedicated to anime videos and high-end short videos..."

Jeffrey Katzenberg was curious: "New zone?"

Zhang Junsheng nodded: "Yes, unlike burning after reading, this time we only do animation videos and high-end short videos, and mobile video consumption is undoubtedly the current growth point... Short videos will become a new consumer trend, and there are so many short stories in the world that have not yet been adapted into movies..."

“… How much are you willing to offer?"

"Twenty percent premium..."

Jeffrey Katzenberg shook his head: "Comcast Group is willing to pay a premium of fifty percent..."

Zhang Junsheng smiled: "... I'm the majority shareholder of DreamWorks Animation, and as long as I don't agree, Comcast has a premium of two hundred percent!"

Jeffrey Katzenberg frowned: "You... What do you mean?"

"Jeffrey, you have to understand that not everyone is like you, running anime as a dream, most people just want to make money..."

Before communicating with Jeffrey Katzenberg, Zhang Junsheng had privately purchased 25% of DreamWorks' shares, plus the previous 30%, he was already the largest shareholder!

It's just that the hero Chi Twilight is still a hero, Jeffrey has been rooted in Hollywood for more than 30 years, his connections are top-notch, and he is also a friend of many bigwigs in the Democratic Party, Ao Guanhai has a very good personal relationship with him, Zhang Junsheng doesn't want to kill him directly, if possible, I still hope he can stay...

You don't need to be a real person, you can be a nominal consultant!

"So, you've completed the acquisition?"

“… If you don't agree, it's useless for me to complete the acquisition!"

As early as five years ago, Zhang Junsheng wanted to take a stake in DreamWorks Animation and then bind Katzenberg, but unfortunately, there was not enough money at that time...

Now that I have enough money, I don't like Katzenberg a little bit...

The development of the peak, the reading and burning are very good, and it has been proved that as long as you stand on the tuyere, any professional manager can complete the task very beautifully!

Jeffrey Katzenberg thought for a moment, then replied, "... Give me a week!"

……

After three months of tugging, Summit Entertainment officially completed the acquisition of DreamWorks Animation for $3.8 billion.

After that, DreamWorks will go toe-to-toe with Summit Films, Lionsgate, and Illumination Entertainment.

After Monday, DreamWorks will be officially delisted from the Nasdaq, ending its eight-year history as an independent company.

At the same time, after reading, he announced the opening of an anime and short video channel, and the person in charge was Jeffrey Katzenberg...

。 m.