Chapter 149: Others in the Industrial Chain (5/7)

"What's going on with Marcus Cinema?"

“… Didn't I tell you last year that there is no more appropriate way to directly acquire a cinema chain to open up and establish a distribution channel in North America!"

Zhang Junsheng briefly introduced the situation of the Marcus Theater Line, and by the way: "At present, I am negotiating with the Southern Theater, the Guest Theater, and the Huggins Theater, of course, my ultimate goal is to form the fourth largest theater chain in North America!"

"In addition to cinemas, I also want to buy Pepsis..."

"Pepsi?"

“… Netflix is okay, I want to get involved in North American DVD rental and sales, as well as peripheral sales..."

"You..."

Tang Ningyu didn't know what to say, whether to praise him for his foresight or tell the truth.

With Yuehua's current level of profitability, whether it is the acquisition of movie theaters or Pepsi, it is just a dream!

Forget it, your dad is rich and can't afford to mess with him...

“… In July, I will go to North America and set up a few investments..."

"Do you need me to accompany you?"

"No, you need to sit in Yuehua, that's our base!" After a pause, Zhang Junsheng continued: "But you have to help me pay attention to whether there is a suitable director for "Rain of Swords"..."

"Aren't you directing yourself?"

"I..."

Shrugged: "I'll just be the producer." ”

I really don't have time, it is estimated that this trip to North America will last at least two months, a bunch of things...

The two stopped talking, sat on the open-air balcony, and carefully looked at the scenery not far away.

The afterglow of the sun sprinkled on the sea level, plating the blue ocean with a beautiful layer of gold, the gorgeous sunset dyed most of the sky red, and the clouds were like a shy little girl, blushing happily...

"It's beautiful..."

"Yes!"

Zhang Junsheng echoed and nodded...

Suddenly, he remembered the girl he met at night in Songjiang two years ago...

I don't know how she's doing now.

Tang Ningyu was thinking about what Zhang Junsheng said when he invited him to take charge of Yuehua: "I will make Yuehua China's Disney, you come and help me!"

Look, he's really moving towards this step!

……

Zhang Junsheng pushed off "Sword Rain", Tang Ningyu was in favor!

How can there be a company boss who doesn't stay in the company, it's enough to have a "Crazy Stone".

The topic returned to the whole industry chain, Tang Ningyu spoke: "The revenue of North American films depends on the industrial chain, the box office of movies only accounts for 20%, DVD rental and sales account for 40%, and TV and peripherals account for 40%!"

"Take Disney, for example. Movies, TV and radio, spin-offs, Disneyland. A complete industrial chain has been formed, which is the ecosystem. ”

"But the Hollywood model doesn't work in China, DVDs barely sell for money, and TV stations are in the hands of the state. Making movies in China can survive at the box office. can still live well, but it will inevitably become food for giants in the end. I'm thinking. The film and television industry and the fashion industry are linked, and the domestic market of clothing alone exceeds 100 billion yuan every year, and it will exceed one trillion yuan in ten years. If you can integrate fashion products and film and television on one platform. Drive trends and drive sales of fashion products through film and television works and celebrities. That would form an ecosystem that starts with film and television works!"

"So, you want to do fashion?"

"Yes, I would like to jointly invest in the establishment of several clothing brands..."

"Stop!"

Zhang Junsheng shook his head: "You ignore the Internet!"

"Internet?"

In the future, which is the most powerful media company?

Netflix, of course!

The market value of the family has surpassed Disney and become the new legend of Silicon Valley!

"Last year, Netflix launched its own streaming video business, atch No, which integrates its vast portfolio of titles into the platform, allowing members to watch directly on internet-connected devices, eliminating the need for DVDs and players..."

"Is this different from our Yuehua video?"

“… Nothing makes much difference. ”

After a pause, Zhang Junsheng said seriously: "I want to make Yuehua Video a TV platform that is not weaker than CCTV Internet, the annual advertising fee is enough to meet daily expenses, and the membership fee supports the development of self-made dramas..."

The main driver of Netflix's growth is to attract membership growth and generate consumption with self-produced content, but Netflix's debt ratio is as high as 40 percent, you must know that its market capitalization is 160 billion US dollars, 40 percent What is the concept? 64 billion US dollars...

It is impossible for Yuehua Video to go out of China, and can only rely on the support of Greater China...

Times have changed, and ten years later, Disney had to integrate all its resources to launch its own streaming platform: Disney+, due to the impact of Netflix

The so-called streaming media platform is actually our domestic video platform.

Sensor Toer announced the top 10 highest-grossing apps in the world (comprehensive non-gaming), of which Netflix ranked first, and of course, Teng Aiyou also ranked in the top 10...

Among them, Fuji Xun video ranked second...

"I dare to pack tickets, up to five years, the video site will shock everyone!"

“… But it's hard for video sites to make a profit!"

"Hehe, I invested in a video platform last year, $30 million, and someone has already offered $500 million to buy my equity!"

"Five hundred million dollars?

“… Tubing!"

……

Suddenly it rained in the sky, crashing on the ground and splashing with thin splashes.

Under the dim light, all kinds of objects in the room reflect a gentle luster, and the hearts of those who look at it are warm.

Zhang Junsheng sat leisurely in the booth alone, picked up the cup, and took a sip of tea. At this time, his eyes noticed the man outside who was walking towards this side with an umbrella, and the corners of his mouth couldn't help but smile.

Yu Dong, this guy is finally here!

Two days ago, Zhang Junsheng sent him an invitation.

Yu Dong, born as a distributor, is very good at using network resources, and his communication skills are excellent, it is said that when he released "With You", he went to various movie theaters to discuss business with the boss, and he took wine and drank it all night, so as to impress the other party...

Boeau's battle for fame was My Brothers and Sisters, released in 2001.

This is a small production film with a cost of only more than 2 million, and in the distribution process, Yu Dong coordinated the schedule with distribution companies around the country, breaking the traditional scheduling model and jointly promoting the release of the film. At the same time, the use of media hype, what movie is touching, how many female viewers have cried when they watch it, what is sending tissues, to put it bluntly, it is blowing the family film to death...

When the film was released, the media in more than 20 cities across the country began to promote it at the same time, and as a result, the film became a social topic and won 20 million box office...

The success of "My Brothers and Sisters" led the film's Hong Kong producer, Man Jun, to promote PropNex in Hong Kong.

After that, the Hong Kong-mainland co-production blockbuster "Legend of Tianmai" was handed over to Bona.

In order to gain the trust of the other party, Yu Dong adopted the model of guaranteeing the bottom account, paying the other party a guarantee fee of 4 million, plus about 3 million publicity and printing fees, according to the distributor's 35% box office share, the box office of "Legend of Tianmai" must exceed 20 million, and Yu Dong can protect his capital.

In order to prevent the impact of piracy, at 0:00 on August 1, 2002, "The Legend of Tianmai" was simultaneously released in Chinese mainland, Hong Kong and Southeast Asia.

At that time, the American blockbuster "Spider-Man" was also released at the same time as "The Legend of Tianmai".

Yu Dong once again used media publicity to highlight the concept of confrontation between "Legend of Tianmai" and "Spider-Man", plus Yang Ziqiong shouted: ""Legend of Tianmai" is better than "Spider-Man" and "Star Wars 2", and for the first time in domestic newspapers to advertise the movie.

In the end, "The Legend of Tianmai" won nearly 30 million yuan at the box office in the mainland, which established Yu Dong's status in the field of co-production and distribution in Hong Kong in one fell swoop.

Subsequently, Bona almost monopolized the distribution of Hong Kong films in the mainland, "Infernal Affairs III.", "Two Heroes", "Initial D"...

PropNex has even adopted a year-round package model for some Hong Kong companies' films, buying the rights to distribute each other's films throughout the year before the film is produced.

"Three Guns" made the new picture make a lot of money, and they immediately asked Xiao Shen Yang to follow the trend and shoot "Laughing Jianghu", "Hedong Lion's Roar 2" and "Happy Home"...

A bunch of bad movies...

But everyone needs to make money, Zhu Yanping's "Thorn Tomb" has lost tens of millions of dollars, and the new film "Laughing Jianghu" dares to fight with "Zhao's Orphan" at the same time, relying on vulgar comedy effects such as "Three Vulgarities" and "Laughing to Solve a Thousand Sorrows", he was stunned to earn 150 million box office, and did not lose hundreds of millions of box office to the other party, proving that Yu Dong has a unique vision!

Of course, he has also suffered a lot of losses.

voted for Chen Kexin's three movies, "If Love", "Vote for Fame", "October Siege"...

Although the box office is not bad, the production cost is very high, and the three movies are all losing money and making money...

Tang Ningyu told Zhang Junsheng that if you want to defeat Dongyang Media, you must have help, and Bona is the best choice.

Because PropNex is preparing to go public in North America...