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In the days that Chen Yongren stayed in the United States, he also started various busy public relations activities.

Soon on February 24, US time, the 85th Academy Awards ceremony was held as scheduled at the Dolby Theater in Los Angeles.

Every year, the Oscars can be called a festival of movies, and the eyes of filmmakers from all over the world gather at the Dolby Theater in Los Angeles.

At one o'clock in the afternoon, Liu Xiaojie entered the press area with a media invitation.

As the exclusive reporter of the Yinlang Entertainment section, Liu Xiaojie has obtained a good position.

Sonic spent a lot of money this year to obtain the exclusive broadcast rights of the Oscar network.

This year's competition is fierce, and several films nominated for Best Picture are likely to win awards.

Everyone wants to broadcast live exclusively, and after spending money, the reporters of Yinlang naturally have preferential treatment, like the reporters of several other portals, they can only hide in the back and eat ashes!

Although the red carpet session will not start for a few more hours, the fans on the opposite side can no longer hold back their excitement.

As there were more and more people in the press area, Liu Xiaojie anxiously told his cameraman: "Xiao Wang, when the red carpet starts, you must pay attention to listening to my command to shoot." ”

"I'm not a rookie!"

Xiao Wang propped up the camera and muttered dissatisfiedly: "Besides, as long as Director Chen is filmed, our task will be completed!"

"However, there are too many people who rub the red carpet every year!" Liu Xiaojie is still a little worried: "We don't know who will come to the red carpet this year." ”

Although these two people are very familiar with European and American stars, to tell the truth, European and American people look almost the same, in case they shoot someone else, but the title uses a big star, it will be embarrassing.

No one can say when it started, those actresses who can't get invitations and want to be in the limelight will use the route of pong stars, sponsorship and even brokerage companies and the media, and appear on the red carpet.

The biggest difference between the people who specialize in rubbing the red carpet and the guests who are actually invited is that their pace is very slow.

It's completely centimeter by centimeter, and I can't wait to walk the red carpet of less than 50 meters in half an hour.

If you want to mix in the entertainment industry, thick skin is the basic condition, but the skin of these people is definitely thicker than the red carpet, and these people are blanket stars.

Not only will there be such creatures in the Chinese entertainment industry, but there are also many in Europe and the United States, this kind of person has no value for Liu Xiaojie, and the camera is a waste of money on them, but fortunately, these blanket stars are generally finished in front, and the organizer will not give them a grind to the end.

At three o'clock in the afternoon, the exciting Oscar red carpet show officially began.

First of all, all the blanket stars appeared on the stage, competing for beauty, and then many beautiful stars plus their carefully selected super beautiful dress skirts, and then matched with a variety of luxurious accessories, handbags, high heels, etc., affecting the main elements of this year's fashion.

Actress Anne Hathaway can be said to have lit up the red carpet of the Oscars this time, this slender Armani dress skirt makes the beautiful Anne Hathaway so shining and moving, and this beauty is as always showing a noble temperament of down-and-out generosity, this popular actress, with awards or not, will always appear on the Oscar red carpet, always in the entertainment hotspots, this time she was also shortlisted for Best Supporting Actress and.

Latin diva Beyoncé walked on the red carpet in a gold and black mermaid gown dress, which immediately reminded people of an opera singer, she wore no jewelry, her hair and makeup were so simple, she was very unique among the many actresses who were dressed up.

It is not an exaggeration to say that the annual Oscars are a big deal between the entertainment industry and the fashion industry, and the various interests involved in it can be described as very complicated.

The Oscars are no longer as simple as the award presenters opening the envelope and reading out their names on stage. In this world's biggest party, the actresses present, whether they are soaring A-list stars or declining stars, under the illumination of flashing lights and spotlights, everyone is responsible for promotion, publicity, and public relations.

At the moment of the awards, the designers, stylists, and designers were no less nervous than the nominated actors waiting for the host to open the envelope.

Movie stars are the lucky stars of fashion designers, such as Salma Hayek, who wore a lavender purple gown designed by Gaskins, who did not win the award but changed the latter's fortunes forever.

Gaskins bet on the right treasure and the sparrow turned into a phoenix in three steps: in the first step, Hayek's photographs appeared in newspapers and magazines, in the second step, Gaskins sold hundreds of clothes at once, and in the third step, high-end shopping malls began to place orders with him. "All of a sudden, I was a genius star designer. Gaskins sighed.

So every year, two months before the awards ceremony or even earlier, designers connect with Hollywood's top stylists, send them sample catalogs, and invite them to yacht weekend parties and European trips.

It can be said that the Oscar red carpet show is the most influential fashion show of the year, the snobbery of luxury companies, so that the atmosphere is quickly profitable, in 1929, when the Oscars were born, the main purpose was to promote "art", therefore, the host of the ceremony, attendees are not appearance fees, but the host, A-list stars, or those actors who are optimistic about the star, will receive generous gifts and honorariums.

In 2001, Victoria's Secret, a lingerie brand that has always promoted sexy, gave each of the 10 nominated actresses that year a set of diamond V bras and panties, the name of which means "to the winner", wishing them good luck.

This year, Kate Hudson received a bespoke watch from Van Cleef & Arpels, and the luxury company is certainly not foolish, and the list of Victoria's Secret is carefully drawn up after a secret investigation, and only those stars who are most likely to be caught on camera and make it to the front page will receive diamond lingerie that is not comfortable to wear.

The public's attention can't be measured by money, giving gifts to nominated female stars and award ceremony hosts, the principle is that the more the merrier, rest assured, the etiquette is not strange, the situation at this time is definitely that Zhumen wine and meat stink, there are frozen bones on the road, and the outdated, nameless actresses are ignored at all.

As a result, the Oscar red carpet show has also become the most influential fashion show of the year, and the star has become a supermodel, so he naturally has to receive a salary.

Hollywood actresses are recognized as the most organized and planned group to maintain close contact with designers. The situation has changed this morning: once celebrities begged big brands to lend their clothes, today, designers pay celebrities to wear their clothes.

A veteran staff member in Los Angeles who is responsible for dressing celebrities said that a celebrity's choice of clothing may be limited to six or seven top brands, because only high-end brands can afford to wear celebrities.

The service of the fashion company is also intimate and considerate. In order to please the stars, Dior will enlarge the clothes by one size without a trace, so that the stars will not be angry because of wearing large clothes.

If a celebrity tries on a piece of clothing and decides to wear it at the Oscars, the store immediately collects it so that it is not seen as a counterfeit, and the clothes offered by top brands often don't arrive until the last minute, whether it's from the other side of Los Angeles or even across the Atlantic if it's the work of a top European designer.

In 1995, Uma Thurman wore a lilac chiffon dress by Burberry, who was not yet at the peak of her fame, and later wore a design by newcomer Lorraine Schwartz, which made the latter famous, and in 2002, Harry Berry wore Schwartz jewelry, which put him on the top designer's seat.

Everyone can see that the Oscars, which have been "contracted" by big brands, are becoming more and more uniform, everyone is very elegant, and everyone is dressed in the style of Cate Blanchett. This kind of elegance has no personality, and the subtext is not to seek no merit but no fault.

After attending the 2005 Oscars, Sofia Coppola carefully said: "The secret to success on the red carpet? ”

Among the main targets of competition in this fashion circle, the combination of Chen Yongren and Gao Yuanyuan is undoubtedly the first choice, and it is the best object for major brands, stylists, and designers to compete for.

However, this time Gao Yuanyuan will not attend the Oscars, and Chen Yongren's red carpet companion chose Scarlett to promote "The Avengers".

Chen Yongren has no requirements for these brands and decorations, but for Scarlett, she is still happy to participate in the annual entertainment festival, after all, she didn't even have the opportunity to rub the red carpet before, and now she has to make a finale with the world's first person, not to mention how excited she is.

With the appearance of stars one after another, it was soon Chen Yongren's turn.

Suddenly, there were earth-shattering cheers behind him, and at this time, a black business car stopped in front of the red carpet, the door opened, and Chen Yongren, who was wearing a black suit, got out of the car, opened the door for Scarlett, and took Scarlett's hand to get her out of the car.

Scarlett, who has a super good look, wore a dress tailored for her by top designers, standing beside Chen Yongren, and her aura was not weak at all.

Countless people at the scene screamed: "Chen Yongren! Chen Yongren! I love you." ”

"It's director Chen Yongren!"

Many domestic and foreign media, including Liu Xiaojie, quickly turned their cameras to the front of the red carpet and aimed at Chen Yongren, who was turning around and taking a woman from the car.

The sound of cameras on the red carpet made the scene extremely noisy.

Liu Xiaojie could feel countless flashes around him, and he kept pressing the shutter to capture the figures of the two people.

"Who is this?"

"Looks like Scarlett, right?"

"It should be, on an occasion like Oscar, he won't find a female partner casually, either Gao Yuanyuan or an artist under his company, maybe it's the rhythm of the upcoming release of the Avengers..."

"It's so beautiful, isn't it..."

Several reporters next to him were communicating in low voices.

At this time, Scarlett's name was still very small, and only a few reporters recognized her, but this did not affect everyone to point the camera at her, just because his male companion was Chen Yongren.

Chen Yongren smiled and waved to the fans, and the red carpet scene reached its climax at this time, and the fans screamed again and again.

Scarlett is the first time to experience this kind of formation, and she can't help but be nervous, but the scene is shouting Chen Yongren's name, no one knows him, and she is a little disappointed.

Scarlett was convinced, and relaxed her mind followed Chen Yongren through the red carpet.

Seeing Chen Yongren walking on the red carpet with Scarlett, countless people have countless thoughts in their hearts, and many women are envious, jealous and hateful to Scarlett.

After winning the Oscar for Best Director last year, this year's Oscar Chen Yongren swept the world with "The Martian" and "The Shawshank Redemption", and the popularity was so high that it was the focus of attention of all parties.

The name of the king of the red carpet is not false, the king style of the finale is fully displayed, and everyone who has not finished on the red carpet is inevitably left out.