Chapter 262: A Powerful Alliance
With a clear direction, everyone is full of energy, and they can get twice the result with half the effort.
Originally, in the early stage of the implementation of this plan, Chen Chen still had some concerns. Especially Wanghaha, as a veteran national enterprise, Monell, who is an endorsement of foreign and even high-luxury, will have an instinctive rejection.
Even if the person in charge of the brand on Wanghaha's side thinks that there is no problem, he will be worried that Monell's side will not be so easy to relax, after all, the brand tonality between the two is very different, which can be said to be very mismatched.
He was not the only one who was so worried, in fact, Bai Shiyao didn't have much confidence in his heart, so at the beginning, he wanted to hand over this most difficult bone to an experienced person like Chen Chen to finalize.
No, Cheng Jue took the initiative to ask Ying, Chen Chen wanted to see his strength, and although Bai Shiyao knew his ability, Cheng Jue wanted to gain a firm foothold in Bai Xiao, this was the best opportunity.
On the whole, Cheng Jue took on the important task of finalizing the cooperation with Wanghaha.
Cheng Jue also knew the importance of this battle, so he dressed up carefully that day, and was led by the brand manager of Wanghaha to meet Mr. Li.
"Hello Mr. Li, I am the project director of Bai Xiao, Cheng Jue. ”
Mr. Li has been waiting for a long time, as early as the beginning, when he heard that the white owl sent Cheng Jue, the former director of the red spot project, Mr. Li thought it was very interesting.
The brand public relations war between the red spot and the white owl was in full swing and caused a lot of uproar. If it weren't for the red light spot that made Wanghaha suffer a big loss, Mr. Li would not have known Bai Shiyao, and he would not have the brand and status of Wanghaha today.
"Director Cheng, I've heard of it for a long time!"
Cheng Jue smiled, "Mr. Li, don't come unharmed, I have offended a lot before, and I hope that Mr. Li will have a lot." ”
"I have long known Director Cheng's methods, such a big temple as the red light spot can't accommodate you, but suddenly I arrived at the old rival's company...... Director Cheng's move is really unpredictable. ”
"Mr. Li is right, because the red light spot temple is too big to accommodate me. It is still Mr. Bai who ignores his past suspicions, which gives me a clearer direction for my career future. ”
There was a bit of appreciation in Mr. Li's eyes, the young man didn't look very old, but he was quite mature in his speech. It's just that the previous incident of the red light spot left a deep impression on him, and Cheng Jue is the backbone member of the red light spot, so for a while, Mr. Li was still a little prejudiced against Cheng Jue.
"I heard Mr. Bai say that this time Director Cheng came to join us with Wanghaha to fight a different industry alliance. But I have a question, how can I trust you? After all, Director Cheng posted on Weibo a few days ago to slander the red light spots. ”
In other words, how do I know when you won't turn back, and turn your head to slander Bai Xiao or Wanghaha. It's no wonder that Li will always be suspicious, because no one knows the inside story of Cheng Jue's sudden jump to Baixiao, and those secrets that only the high-level of the red light spot will know were suddenly exposed by Cheng Jue, and no one knows whether these news are true or false, and the outside world does not understand Cheng Jue's intentions.
Some people even speculate that this is an illusion created by red spots and white owls. Some people speculate that Cheng Jue did not leave the red spot at all, but he just wanted to go to the inside of the white owl to explore the truth and reality.
In short, because of the content of Cheng Jue's Weibo, he has also become the target of public criticism and the endorsement of "betrayal".
In the face of Mr. Li's "aggressiveness", Cheng Jue was not angry or annoyed, but still smiled lightly, "What is the comment from the outside world, it is all said by outsiders." I believe that time will return my innocence and give you an explanation. ”
"Then I can ask, even if you leave the red spot, there are so many public relations companies in the country, why do you want to go to the white owl?"
"That's because...... Probably, Mr. Bai and I have common characteristics. ”
"What are the characteristics?"
"We've all been framed, and her reputation was worse than mine, so why did Li always believe her?"
"Hahaha, good, good boy!" Mr. Li raised his head and laughed, in fact, he had already heard about Cheng Jue and found someone to investigate. The reason why I asked so many questions to make it difficult for him at this meeting was just to see how much this person who could be highly recommended by Bai Shiyao could be.
"Mr. Bai chose you to come, and sure enough, he didn't see the wrong person. Mr. Li made a "please" gesture, "Next, let's talk about the case." ”
Only then did Cheng Jue understand that it was all Mr. Li's temptation before. He bowed his head slightly and smiled bitterly, it seems that he has passed the first level, and the next is the real theme.
Soon, Bai Shiyao received good news from all parties.
First of all, Li Zexia was in charge of Morningstar, and the person in charge said that he liked this cooperation very much. Monell wanted to open up the domestic market, just as Morningstar wanted to open up the Chinese market. The two brands have certain common attributes, and if there is a gimmick for high-luxury customized limited edition car accessories, it will undoubtedly make the two parties more closely bound and expand brand awareness.
Therefore, the Morning Star side almost did not hesitate, and after Li Zexia introduced the cooperation plan, he immediately decided that if Monell's plan finally fell to Bai Xiao, they would immediately carry out cross-industry joint activities with Bai Xiao, and fully cooperate with Bai Xiao's needs, and even allocate a large amount of funds to jointly promote it.
On the side of Wanghaha, after Mr. Li's temptation and the contest between the two, Mr. Li finally agreed to this plan.
Although at the beginning, Mr. Li thought that the corporate image of Wanghaha seemed to be very inconsistent with the tonality of an international brand like Monell, but Cheng Jue relied on his clever tongue, which made Mr. Li feel that there was a lot of room for development.
"Our 'Mystery Red' theme this time is based on Chinese elements. As an old national brand, the people have deep feelings for it. Previously, Baixiao made a brand improvement tailored for Wanghaha, which was widely praised by the public, and got rid of the old and old-fashioned impression of Wanghaha. This combination with Monell will allow Wanghaha to take a second leap. Add fresh national elements to promote our old national brand to the world. This is also something that the people like to see. ”
These words made Mr. Li's eyes light up, and through the previous public relations disgust of Bai Xiao, Wanghaha changed his previous image in the hearts of the people and became a spokesman for "fashion" and "trend".
Mr. Li also thought about promoting Wanghaha to the international market, so that overseas Chinese people can also drink the taste of their childhood, and let foreigners also have a "Coca-Cola" from the Chinese.
Therefore, the point proposed by Cheng Jue is very much in line with his mind, and it just hits his pain point.
"There are so many domestic brands, why did you choose me and we want to haha?" Mr. Li asked the last question, "At that time, we didn't believe in Bai Xiao, and it was also a last resort." ”
Cheng Jue smiled confidently, "That's probably because we are all like-minded people, right? If it weren't for Mr. Bai, Mr. Li, you wouldn't choose and trust Bai Xiao." If it weren't for Mr. Bai, Mr. Li wouldn't be sitting here listening to my tirade. Of course, Wanghaha is not the only old national brand in China that is still standing after years of baptism. But Bai Xiao hopes to be able to keep up with Wanghaha, and also be a tenacious brand company after setbacks and baptism. ”
In the end, Cheng Jue won Wanghaha. Mr. Li likes the theme of "Mystery Red" very much, and is willing to contribute part of the funds to sponsor the white owl. Mr. Li also said that if Bai Shiyao was in need, he could help stand on the platform from his personal feelings.
Bai Xiaonei repeatedly received good news, which made Bai Shiyao's mood excited.
"Now, it's up to Chen Chen. ”
At this time, Chen Chen was sitting opposite Qin Junye, and Manager Yu didn't dare to take a breath on the side.
The aura of these two people is bigger than the other, which makes him very embarrassed.
"That...... Qin Shao, Director Chen's proposal, I think it's very good. It not only improves the exposure of our artists, but also equivalent to getting endorsements for free, you see......"
Qin Junye looked at the plan brought by Chen Chen without saying a word, while Chen Chen just sat and waited with a faint smile, neither of them spoke, no one was in a hurry, but remembered Manager Yu and couldn't help but pull his hair.
These two masters!
"I have only one question. ”
Qin Junye suddenly spoke up, making Manager Yu happy. He raised his eyes to look at Chen Chen, "Why are you here?"
Manager Yu's breath is stagnant, this problem is too ...... Sour, right?
"Qin Shao, you also know that Mr. Bai has been busy recently. Besides, the person in charge is the person in charge, we have to sit in the formation, we can't ......" Manager Yu couldn't go on halfway through speaking, Qin Junye's eyes were too unfriendly.
Chen Chen pushed his eyes, the curvature of the corners of his lips was elegant and friendly, and he didn't seem to feel Qin Junye's hostility at all.
"If Qin Shao can not be so hostile to me, maybe the next time I come to see Qin Shao, it will be Mr. Bai. ”
Qin Junye raised his eyebrows and closed the plan with a "snap".
In the sight of the two looking at each other, the sparks from it were faintly visible, and the manager Yu on the side was shocked to break out in a cold sweat.
My good man, Qin Shaoke must not give up such a great opportunity because of eating Chen Chen's vinegar!
It was just that when the manager's hair was about to be cut off, and he racked his brains to persuade Qin Junye not to be impulsive, Qin Junye spoke first without waiting for him to speak.
Manager Yu, send a copy of the information to Shen Fan, and inform Xu Qing to leave time for the next few weeks. ”
“…… Ah, ah, okay!" Manager Yu's eyes lit up, Qin Shao's meaning was agreed, thank God!
"Monell is well-known for his luxury, and it's rare for our artists to get that kind of exposure. In the next brand promotion, we will fully cooperate and expose the brand in the form of catwalks and commercial performances. ”
After speaking, Qin Junye crossed his chin with his hands and folded his chin on it, and looked at Chen Chen with deep eyes, "If Bai Xiao has other cooperation plans, please ask Mr. Bai next time to come and discuss with me in person." After all, the details of this kind of cross-industry cooperation still need to be discussed by the leaders of both sides, what does Director Chen think?"
Chen Chen shrugged indifferently and picked up the crutches beside him, "Qin Shao's words, I will naturally tell Mr. Bai." However, Qin Shao is right, it is better to meet and discuss with Mr. Bai more if you have time, so as not to make mistakes, but the innocent people around you will suffer. ”
After speaking, he also took a special look at Manager Yu. Immediately after that, Manager Yu felt that his back was cold, Qin Junye's eyes and knives were not divided between me and me!
However, Chen Chen didn't take Qin Junye's jealousy to heart at all now, what he was thinking about was that Qin Junye said just now that the participants of this brand event are Xu Qing!
Chen Chen smiled and turned to leave.