The Spring Festival is finally coming in the midst of people's willingness or unwillingness.

The Chinese New Year of 1993 was an exciting and unsettling one for many people, because there were so many things that happened in 1992 that people will never forget.

They may not be able to recall many things decades later, but many things from '92 are unforgettable.

At the beginning of the year, Deng Gong's southern tour, the spring breeze of reform and opening up blew again, so that the entire land of China once again set off a tide of going to the sea, and countless business tycoons in the future determined their goals during this period, and then began their rise to the road.

Similarly, the August 10 incident in Shenzhen made people finally realize the magic of the stock market, and countless people plunged into the stock market without hesitation and began their journey to heaven or hell.

There are also some events that ordinary people don't notice, but feel deeply for people in the system.

The convening of the 14 th CPC National Congress established within the party committees that it is necessary to unswervingly follow the road of reform and opening up, develop the socialist market economy, and further resolve the contradiction between the growing material and cultural needs of the masses and the backward productive forces.

As early as August, the State Council implemented the policy of opening up coastal cities to more than 10 inland provincial capitals, including Harbin, Changchun, Zhengzhou, Chengdu, Handu, and Hohhot, indicating that it is necessary to thoroughly penetrate into the inland areas of the country and further promote economic development.

For Yintai people, what may be remembered more is that the Yintai County Economic and Technological Development Zone was formally established, and several joint ventures linked to China-Hong Kong joint ventures began to be built in the development zone.

As the most intuitive point, there are cars with black license plates on the streets of Yintai County, especially a beige Lexus GS300 is very eye-catching.

This is Thunder's car, probably a reward for his uncle to stay in Yintai as Thunder and represent him with full authority to contact the Handu side.

This made Thunder overjoyed, and often drove the Lexus GS300 parked next to Sha Zhengyang's Santana to show that it was crushed.

With the change of identity and the busyness of work, Sha Zhengyang found that he still had some changes, such as the routine of riding a bicycle at home that he had always insisted on was slowly broken.

At first, he also wanted to persevere, but soon he felt that he was an outlier in the strange eyes of the people in the factory, and even affected other people, such as Jiao Hong, who once half-jokingly asked him if he intended to give a demonstration to everyone? This made Sha Zhengyang speechless.

Later, sometimes when I went to the development zone and the city, if I had to take the car to the factory and then ride a bicycle home, or ride a bicycle home in the development zone, this was obviously a bit of a sensationalism, and even a little bit of an insinuation of other leaders.

It is already very special that he insisted on not having a full-time driver for himself, and that is why Sha Zhengyang really feels that it is a little inappropriate to waste a full-time driver on himself.

Gao Duo came back and made a call to Sha Zhengyang and asked Sha Zhenggang to go to his house for dinner.

On the phone, you can hear Gao Duo's high spirits, and it is estimated that he is mixing well in Hainan.

This guy rarely called Sha Zhengyang after he went south, but only made a phone call when he arrived in Shenzhen, and then told Sha Zhengyang that he had arrived in Hainan when he went to Haikou.

Parking the car on the side of the road outside No. 38 Chaimen Street, Sha Zhengyang was still very polite, and picked up two bottles of Dongfanghong Guojiao 1949, which had begun to be officially listed.

The price of Dongfanghong Guojiao 1949 was directly pulled to 268 yuan per bottle, which was 50 yuan to 60 yuan higher than Moutai, which greatly shocked the entire market, and it has begun to distribute goods to various provincial capitals and supply them in limited quantities.

The Dongfanghong advertisement after CCTV news has been officially freshly baked, full of ancient music, rich in historical precipitation texture pictures, especially the drops of special effects processing from the distillation seeping out of the distillation and condensing into a thin stream like a pot, which makes people have an indescribable sense of impact, especially at the end, a limited edition is more arousing people's infinite interest.

Just spent nearly one million on this short dozens of seconds of commercial, Dongfang Red Wine Industry smashed nearly one million, which is almost worth the cost of a large-cost movie, but the effect is self-evident.

The influence of Oriental Red Wine Industry has instantly covered the whole country through the spread of CCTV, and its influence will be infinitely amplified in the next few months.

The 92nd edition of Dongfanghong Guojiao 1949 is limited to 10,000 pieces, that is, 60,000 bottles, only 30 tons, and has been on the market since December 31, 1992, and it is only two or three hundred pieces in each province, and the means of hunger marketing have been used to the extreme.

The first batch of 5,000 pieces was suddenly sold out, causing dealers to call again and again, but they could no longer get the goods before the Spring Festival.

The second batch of 4,000 pieces was launched before the Spring Festival, and then the next 3,000 pieces, Sha Zhengyang is not even ready to withdraw directly from the market, but takes care of related households according to the situation, such as Gao Changsong's related households in the Guangzhou Military Region and the Nanjing Military Region.

"It's not enough, Zhengyang, what should I do?" Sha Zhengyang had not yet entered the gate of No. 38 Chaimen Street, when the phone rang, it was Mao Guorong who came.

In the past few days, Sha Zhengyang has been about to vomit when he receives the phone calls from Mao Guorong, Ning Yuefeng, He Wei, Yang Ke and others, so that he has a nervous reflex when he hears the phone.

Mao Guorong is located in Nanjing, he is responsible for the marketing of the five provinces and cities of Jiangsu, Zhejiang, Shanghai, Anhui and Shandong in the near future, He Wei is in Lanzhou, he is responsible for the marketing of the entire northwest area, and the newly opened up Northeast plus Inner Mongolia is taken over by Yang Ke, who has been following Mao Guorong, and Ning Yuefeng is in charge of Hunan and Hubei provinces.

Now Ning Yuechan is still sitting in Yanjing, and the markets of Tianjin and Hebei provinces are also unified.

"Brother Mao, don't be so anxious, you know how many goods there are in the factory now, even if you give them all to you, it's useless, Yang Ke calls me every day like He Wei, what can I do?"

Sha Zhengyang didn't panic, and said as he walked: "It's still according to what we said, fifty pieces will be shipped every day, and they will be distributed according to the strength of the dealers, I know that they are willing to pay first, not because of this factor, but according to their previous sales status,......

To meet the excellent distributors and channel providers, so that they are more closely bound to the company, this is the current Oriental Red Wine Industry firm strategy, those who temporarily see the heat and want to come to a spoonful of soup are not considered at all.

Credibility is important to both parties, and Sha Zhengyang attaches great importance to this.

For dealers and channel providers who value trust, it is necessary to greatly tilt support, and those dealers and channel providers who have milk are mothers can be gradually stripped according to the situation.

Sha Zhengyang always mentioned this point of view at the company meeting, which is the most effective strategy to stabilize and develop the channel.

"The market is hot, it is precisely because of the high market heat that we have to maintain this situation, and we don't have so many goods, Brother Mao, you know it very well." Sha Zhengyang listened to Mao Guorong's suggestion on the phone and flatly refused.

"Absolutely not, this year there is this year's arrangement, no more than 30,000 pieces this is also the goal, 90 tons is the limit, the next few years can only be maintained at a scale of no more than 100 tons, no matter how big, it will have an impact on the market demand, it is difficult to maintain the status of our Dongfanghong National Cellar 1949, which you know better than me. ”

"Well, I know that in the future, Guojiao 1921 and 1928 will adopt this model, we don't want to produce much, aged Dongfanghong and boutique Dongfanghong are currently being pulled, and the price has risen, which is a good thing, but I don't recommend raising prices, the ex-factory price can't rise, at least not now, as for the wholesale price and retail price, we want to suggest to dealers, and the price increase should also have a range,......"

Sha Zhengyang is very clear that the success of hunger marketing in the future, itself is a high-end product used to play the brand, it should not rush to the volume, that will only lead to the decline of brand value, and has maintained this high-end and short supply pattern is the best strategy to pull up the Oriental red wine industry.

Mao Guorong only sees the immediate benefits, of course, Sha Zhengyang also admits that this benefit is too tempting, but from the perspective of the long-term development of the enterprise, it is absolutely impossible to take the road of killing chickens and taking eggs.

Mao Guorong hoped to take out the quota of Dongfanghong Guojiao 1949 this year before the Spring Festival, but Sha Zhengyang did not agree.

In addition to the 1,000 pieces that need to be taken into account and various relationships must be stayed, the National Cellar 1949 in 93 was only fixed for 30,000 pieces, 10,000 pieces on May Day, 9,000 pieces on National Day, 8,000 pieces before the Spring Festival, and another 3,000 pieces as mobile backup.

Sha Zhengyang also knew that the amount of 10,000 pieces, that is, 30 tons of Guojiao 1949, was too small, and it was a drop in the ocean for the entire domestic market, but he had to do it.

Oriental Red Wine Industry has just been successful, through the early foreshadowing and various advertisements and now CCTV marketing can be regarded as completely popular, to stabilize this forced style, we must take this road.

The profit of Dongfang Red Wine Industry will not rely on the national cellar series at all, no matter how much you sell a bottle of 100 tons of liquor, even if you sell it for 1,000 yuan a bottle, it will not be much profit, but it is forced to be high, for tens of thousands of tons of aged Dongfang Hong, the influence of high-quality Dongfang Red to expand and improve the benefits it brings is the most important thing, if you do not distinguish this priority clearly, then you will make a wrong decision.

Therefore, in the short term, Sha Zheng will not consider greatly increasing the output of the national cellar series, in his opinion, even before 2000, the national cellar series should not exceed 1,000 tons, that is, it is to maintain the pattern that the market is always in short supply.

"Zhengyang is here?" It was Wen Dahong who opened the door, and when he saw Sha Zhengyang, the smile on his face was a few points more, which made Sha Zhengyang beat the drum in his heart, "Is Brother Duo here?"

"Here, Gao Duo and Xiao Jing are here, they were still talking about you just now, hurry in, it's cold outside. Wen Dahong saw Sha Zhengyang carrying two bottles of Dongfanghong Guojiao 1949, and frowned, "Why did you bring things again?"