July 10, fine.

The conference room of Shonan Satellite TV was crowded, and reporters from all over the country occupied most of the positions, setting up long guns and short guns.

This can also be seen from the influence of Shonan Satellite TV, the press conference of a variety show is comparable to the press conference of a commercial blockbuster.

But it's understandable that so many reporters will come.

This is a variety show carefully produced by Shonan Satellite TV and used to play in the summer stalls, and the theme is a parent-child category that has not yet appeared in China, and it is the theme of a father traveling with his children, which naturally attracts much attention.

The rumors about this show have been spreading before, and the public's attention to this show is very high, so reporters naturally have to dig up as much material as possible.

And this summer, the entertainment industry is particularly lively, and the three major TV stations can be said to be fighting with immortals.

Blue Ocean Satellite TV has held a press conference a few days ago, and the new season of "Voice of China" is coming as scheduled.

This season's "Voice of China" has been upgraded both in terms of the competition field and the competition system, with the purpose of continuing the glory of the king of summer files.

And Red Maple Satellite TV also held a press conference yesterday, and the new season of "Happy Run" unexpectedly officially announced its return to the summer file, with the purpose of regaining the throne that was lost.

Today, Shonan Satellite TV, the king of entertainment, announced that the well-produced new variety show "Where Are You Going, Dad" is officially finalized, and it is a pity that the two show shows have proven themselves, and their ambitions are obvious.

That's why reporters came around like sharks smelling blood, wanting to get first-hand information and start the battle that is about to continue the entire summer file.

Yes, this is a battle for the three TV stations, whoever wins will win this prime time slot, and keep the other opponents at the bottom.

Therefore, Shonan Satellite TV also attaches great importance to it.

In the VIP seat in the front row, leaders at all levels of Shonan Satellite TV and representatives of various sponsors sat on it with a smile on their faces, expressing satisfaction with the lively situation in front of them all year round.

Yang Lifeng, director of the program production center, explained the filming of the program and the sponsorship to several station directors around him in a low voice.

In addition to the two sponsors of cars and mobile phones, the program team has carefully selected sponsors, most of which are related to children.

The program team arranged it cleverly and did not affect the content of the program.

In the pre-broadcast held internally, all parties were quite satisfied with this.

In particular, a milk brand that is the title sponsor expressed its praise, inquired about the sponsorship plan for the next season, and basically booked the naming rights for the next season.

This is a rare situation in recent years, and it has a very good effect on Taili to stabilize its sponsor group.

It is no wonder that several Taiwan leaders are also smiling at this.

"The effect this time is very good, and the key is that the script provided by Lin Qirong is good.

Then he and his daughter Tongtong are also the most high-profile group of families on the show.

In addition, he also specially created the theme song and several other songs for the program team, all of which are very good songs, which are well integrated with the content and theme of the program, making our program more in-depth. ”

Director Yang gave a detailed introduction to his decision to cooperate with Lin Qirong against public opinion.

"Because of him, we can do more on the theme of calling for father's love to return to the family and parent-child growth together. ”

Lin Guangnan, deputy director in charge of business, nodded and said, "This theme is good, now that it is summer vacation, the parent-child topic is a hot topic at the moment."

We can use this as the main theme of propaganda and vigorously publicize it. ”

Others also think that Shonan Satellite TV is based on entertainment, but it does not mean that entertainment is the most valued by them.

The most important thing is the influence of TV stations in the field of mainstream values, which is related to the views of relevant departments on TV stations, or their future.

That's what they care about most.

If the TV station can take this opportunity to vigorously publicize and set off a wave of public opinion that the whole society is concerned about, it will be very helpful to the TV station.

Another deputy director said, "This is a good comrade, you should pay attention to strengthening cooperation with him, so that this program can move forward in the right direction."

At present, the results of our TV dramas have dropped sharply, and public opinion is very unfavorable to us, so you must seriously study this issue and be sure to turn public opinion around. ”

Yang Lifeng nodded and said in a low voice, "We have fully discussed the issue of the TV series internally, and found out a lot of problems, and it is indeed time to change."

In the next step, we will adjust the relevant practices according to the voice of the audience, strive to purchase a batch of high-quality TV dramas for broadcasting, and re-establish our station's position in the field of TV dramas. ”

"That's good," said Deputy Director Lin Guangnan, "don't forget why our station came to where we are today, and don't forget that the audience is our food and clothing."

The audience likes it, the ratings go up, the word of mouth goes up, the sponsors will naturally come over, and making money is a matter of course. ”

Yang Lifeng was sweating profusely, and his voice should be yes.

He knew that this was the leader beating him, and he was dissatisfied with the defeat in the field of TV dramas.

Although his position is very secure, he still wants to go further, so he naturally has to pay attention to this issue.

Why did it fail? He knew very well in his heart that everything was because of profit.

Cut the two episodes into three episodes, review the plot and preview the next episode.

A 47-minute episode, plus the beginning and end and plot replays, there is not much new plot left.

The purpose of this is naturally to extend the broadcast time and get more advertising money.

But over time, the audience didn't buy it, and last year's ratings failure was the result of the explosion after the audience accumulated to a certain extent.

If you don't find a way to recover this decline, it is estimated that your future will be affected.

On the stage, under the auspices of Han Bing, the main creators of the "Where Are You Going, Dad" program group took the stage one after another.

Seeing Lin Qirong, who was holding Tongtong with a smile on his face, his heart suddenly moved.

Lin Qirong seems to be a genius TV series screenwriter, and "The First Half of My Life" was also very popular before.

I heard that he still has a drama being filmed, can I think about it?

……

Lin Qirong naturally didn't know that Yang Lifeng in the audience was thinking about how to further cooperate with him, and led Tongtong to the stage with everyone.

A poster of the show hangs on a huge stage backdrop, and several fathers and children have different looks, but they all have one thing in common, and that is a smile from the heart.

In the middle is a big "Where are you going, Dad" five big characters, and the official start date is written at the bottom.

"At eight o'clock in the evening of July 13, I called for the return of father's love. ”

The press conference was hosted by Han Bing, who skillfully introduced the main content of the program to the reporters in the audience, emphasizing the theme of Shonan Satellite TV's filming of this program: parents and children grow together, calling for the return of father's love.

Then he interviewed the star dads and cute babies respectively, and shared with everyone some feelings during the filming, focusing on interviewing the children, who were full of innocent answers and made the audience laugh constantly.

Then it entered the question session of reporters.

The first reporter's question was quite poignant.

"May I ask Mr. Han, do you have any considerations for inviting these guests to the program team this time?"

Although the question is very tactful, it is actually asking why these little-known artists are invited, especially the little-known Lin Qirong.

Let me answer that. Wei Zhiqiang took the microphone and said.

"Actually, the main reason is that we are relatively idle and the schedule is easy to arrange, so we came.

Thank you Shonan Satellite TV for giving us the opportunity to participate in the shooting, and I am glad that several of us have performed well, the specific program effect, please pay attention to the upcoming program. ”

Although Wei Zhiqiang is not a first-line star, he is still quite famous, and he is also known for his straightforwardness in the circle.

This time, the answer was very euphemistic, indicating that although he and others are not famous, they are the most suitable guests.

Han Bing continued, "Yes, this is also the characteristic of our show, because they are suitable.

Everyone can see that our children are all between the ages of four and five, which is a family carefully selected by our program team, and there are not many stars who meet this condition.

Secondly, our guests include actors, singers, athletes, and screenwriters, with the aim of showing you the parent-child relationship mode of different families from all aspects, and discussing the issue of family education with you.

In the end, the schedule had to be suitable, so in the end, it was these five groups of families who became our guests. ”

The reporters in the audience sneered in their hearts, obviously it was a famous and popular star who was unwilling to let his children show up, so Shonan Satellite TV had to find these few guests who were not very famous or outdated.

However, they could only think about these words in their hearts, but they didn't dare to ask them directly, otherwise several stars on the stage would be embarrassed.

Most of the next questions focused on Zhang Xing and Chen Xiaofeng.

Zhang Xing was once the little king of the music world, and he was once a smash hit, and his family has always been the focus of everyone's attention, and this time he and his son Zhang Chengzhi are naturally the most eye-catching.

Chen Xiaofeng is currently a popular student, and his marriage with Liang Huixin has also attracted much attention, and this time it is also the focus of everyone's attention.

So the questions were basically focused on them, and Wei Zhiqiang and Zheng Yingzhou also occasionally asked questions.

Lin Qirong seems to have been completely forgotten in the corner, and he can't solve a problem.

This is also something that can't be helped, he is not an artist, just a screenwriter, he is not very famous, and it is completely understandable that he is not taken seriously.

The same is true of the current public opinion, which feels very strange about him as a guest and can't figure out why he became one of the invited guests.

Lin Qirong did not feel frustrated because of this, the entertainment industry has always been like this, if he cares, he will be asking for hardship.

Han Bing didn't seem to have grandly launched his intentions, so that Lin Qirong understood their thoughts.

It's nothing more than using this as a gimmick and waiting for the show to start a topic after it airs.

This method is not uncommon, as if every year in the first list of "Singer" there will be one or two unknown but super powerful singers who are also blockbusters on that stage.

He was happy to cooperate with their arrangements.