Chapter 620: Worry about production capacity first
Bao Chengming was originally a cadre in the Jinnan District Administration of Haidong Province, and he was born in a place with a strong business atmosphere like Jinnan, and it was difficult for him not to do some business. At that time, as a cadre of an agency, he had no time and no capital to do business, but he gave full play to his expertise, and made use of the characteristics of Jinnan as a distribution center for small hardware commodities, and made a mimeographed product catalog to sell to the business personnel who came to purchase goods, and actually made some small money.
When Feng Xiaochen went to Jinnan to help Yao Weiqiang, the bearing king, establish the "Bearing Industry Integrity Alliance", he got acquainted with Bao Chengming. Feng Xiaochen took a fancy to Bao Chengming's business acumen, encouraged him to expand the business of selling information, and cooperated with him to establish Chen Yu Business Information Technology Co., Ltd., specializing in the collection and sales of business intelligence.
After receiving Feng Xiaochen's financial support and business model, Bao Chengming is like a fish in water, and his business is getting bigger and bigger, at first he just extended his tentacles to the whole of China, and in recent years, he has gone abroad and began to enter the international market. Bao Chengming's company already has several hundred information analysts, and as many as several thousand full-time and part-time information personnel in various places.
The main business of Chen Yu Information Company is to produce business information for various commodities. The so-called business information, in fact, is the product catalog of various enterprises, for example, there are thousands of enterprises in the bearing industry, the bearings produced by each enterprise are not completely consistent, and the price is also different, when customers want to purchase bearings, if they inquire about each enterprise separately, it can be described as time-consuming and laborious, and if there is a catalog that includes the products of various enterprises, it can greatly save their time. Business intelligence is created by adapting to this demand.
When Bao Chengming first did business information, he did not charge the manufacturer, which was equivalent to advertising to others for free, and people were of course happy. The company mainly relies on the sales of business information to the buyer to obtain income, and the income is just enough to make up for the cost of collecting information, typesetting, printing, etc. However, with the increasing influence of "Chenyu business", some manufacturers have begun to pay attention to this business. In order to stand out among the many manufacturers and attract the attention of more customers, the manufacturers had to negotiate with Bao Chengming, expressing their willingness to spend money to buy a better position on the business, and some manufacturers even directly asked to insert their own color page advertisements in the business, which is undoubtedly to pay Bao Chengming advertising fees.
In this way, a business offer was made into a professional media by Bao Chengming, and the advertising income far exceeded the income from selling business information. Bao Chengming's talent as a businessman is undoubtedly evident in the business situation, he not only opened up the front, back cover, insert and other places into advertising space, but even the header and footer of each page can be sold at a good price. The business information with a large number of advertisements inserted became thicker and thicker, so Bao Chengming gave each business information a plastic bag, which naturally also printed a large advertisement, and the fee was much higher than a color version insert in the business information.
Don't forget, Bao Chengming is not just a business, hardware, chemicals, electronics, textiles, medicine...... Almost every field can do a separate business offer, some of these business offers are monthly, some are semi-monthly, and the company makes money faster than grabbing money. Although Yao Weiqiang, who had brought Bao Chengming at the beginning, was already a well-deserved bearing king in China, he still had to sigh and be ashamed when it came to the speed of making money.
In the process of collecting product information of various enterprises to compile business information, Bao Chengming also let the salesmen have an in-depth understanding of the internal operation of each enterprise, and even the internal gossip of each enterprise. This information was sent to the headquarters of Chen Yu Information Company in Pujiang, and it was sorted out into categories to form a very large business intelligence database. On the basis of this database, Chen Yu Information Company has developed a new business, that is, to provide intelligence support for large customers to guide them to carry out business investment, cooperation and other businesses in various places.
This time, Feng Xiaochen found Bao Chengming and proposed that Chen Yu Information Company would fund and support Chinese construction machinery companies to participate in the construction machinery exhibition in Munich. As an enterprise, of course, Chen Yu information company can not do this for free, so there is the aforementioned sharing agreement, that is, all the companies that accept Chen Yu information company's funding to participate in Munich exhibition, the sales reached in the exhibition, need to pay one percent of the sales as a platform usage fee to Chen Yu company.
It's a gamble. If Chinese companies make gains in Munich, then Chen Yu will be able to recoup its investment and may even make a profit. But if the Chinese company returns, the money invested by Chen Yu Company will be wasted.
"If I lose money, the money will be deducted from my dividends. ”
This is the promise made by Feng Xiaochen when he discussed this matter with Bao Chengming.
Bao Chengming shook his head: "Mr. Feng, you also underestimate my old bag's ability, with me out of the horse, how can it not be opened? A little more optimistic, I can at least earn back 1 million. ”
"Inherit your good words. If you can earn back 1 million, it means that we will have at least $200 million in harvest on this trip, which can be regarded as a good start. Feng Xiaochen replied with a smile.
Taking dozens of companies out and achieving $200 million in sales at an exhibition would be a failure if it was put into the 21st century. But in the mid-90s of the 20th century, to be able to have such a big harvest was definitely to release a satellite. Feng Xiaochen also has some expectations for this exhibition, but he has not been to the exhibition site, and he is not sure, after all, it is still relatively unfamiliar for Chinese companies to do business at global exhibitions.
Feng Xiaochen was also prepared with both hands. It is naturally the best to be able to do business, Chen Yu company can recover its investment, and the exhibitors can bring back orders, and their "three fires" in the equipment company are also burned. In case the situation is not as optimistic as I imagined, and foreign merchants do not accept Chinese products, then they will be considered to have paid out of their own pockets for their political achievements. Didn't you create such a self-owned industry in the first place to do these things?
I heard that the equipment industry company found a business information company to provide support for everyone and help everyone pay for the exhibition in Munich, Luo Ye, Lin Zhong and other construction machinery companies have come to the momentum, quickly responded to the call of the equipment company, and sent personnel to join the pavilion.
Luo Ye was the only Chinese company to participate in the last Munich exhibition, but that time it only sent three people to bring some technical information and pictures, but did not dare to transport its flagship product 150 tons of electric wheel dump truck to the physical object, because the cost of transporting the physical object is too great. But this time, there is Chen Yu information company to pay, Luo Ye, Lin Zhong and other enterprises are not welcome, Luo Ye sent a newly developed 175 tons of dump truck, Lin Zhong sent a 42 cubic meters of mining excavator, which is also its own intellectual property products developed on the basis of the introduction of foreign technology.
However, the largest exhibitors in the pavilion are not Luo Ye and Lin Chong, but a joint venture called Chen Yu Construction Machinery Company. The company not only sent a sales team of more than 10 members, but also shipped five construction machinery, including bulldozers, construction excavators, concrete pump trucks, etc. Chenyu Construction Machinery Company's exhibition fee is its own, and there is no money from Chenyu Information Company, so it is inconvenient for others to say anything.
As for the two companies named after "Chenyu", whether there is anything to do with it, the personnel of the two companies are secretive, and others can't ask if they want to ask, so they simply don't care.
"Xiaochen, do you think we can really get off to a good start this time?"
Standing next to the equipment in the outdoor exhibition area, Wang Weilong once again asked Feng Xiaochen this question. The same sentence he had already said to Feng Xiaochen dozens of times on the plane to Germany. In his heart, he is full of longing, hoping that Luo Ye can get attention at this exhibition, even if it is just to sell a car, it is a "zero breakthrough". On the one hand, he felt that China was still a technologically backward country, and it was almost impossible to get the favor of customers at such a high-level exhibition, and on the other hand, he felt that Feng Xiaochen would be extraordinary if he went out in person.
Feng Xiaochen smiled and said, "Old Wang, if I were you, I would be worried about another matter, and this matter is far greater than what you are worried about now." ”
"What's the matter?" Wang Weilong looked at Feng Xiaochen in astonishment and asked.
Feng Xiaochen said: "Production capacity." If you sign an order for 100 cars in one go, will you be able to produce it?"
"Uh......" Wang Weilong was dumbfounded, and it took a long time before he said with a wry smile: "100 cars, I don't dare to think of killing them." This time, if I can sell 5 cars, I will wake up laughing from my dreams. A car costs $480,000, and five cars are $2.4 million, which is foreign exchange. ”
"Just $2.4 million can wake you up laughing, look at your little bit of talent. Feng Xiaochen scoffed. He and Wang Weilong have been friends for more than ten years, and they naturally speak very casually, and Wang Weilong will not care about him.
"You mean that it's really possible for us to sell a dozen cars out?" Wang Weilong was infected by Feng Xiaochen's confidence, and he asked with a little excitement.
Feng Xiaochen said with a straight face: "It's man-made. Although our products are not as advanced as those in the United States and Germany, we also have our advantages, especially in price. Lao Wang, you should have confidence, to seize every opportunity to promote our products, if you don't even have confidence in yourself, how can customers have confidence in you?"
"You're right!" Wang Weilong's emotions were mobilized by Feng Xiaochen, he waved his fist and said, "We have studied with Haifei Company for five or six years, and we have already graduated from the school. This time, we want to let Haifei see our competitiveness. ”