"Imperial Capital People's Hospital".

This is the hospital where Ms. Li, a citizen of the "allergy incident", was hospitalized, and the target Chen Chen was looking for was Room 302 of Building 3 of the Third Inpatient Department.

This time the "Source of Plants" was facing a crisis, Chen Chen immediately notified Bai Shiyao after knowing about it, and recommended himself to investigate the truth.

Things are getting worse and worse on the Internet, and the balance of public opinion is tilting to the side that is not favorable to the "source of plants". Chen Chen was a little worried, and he didn't know if Shi Yao had thought of a way?

He has been paying attention to the official Weibo of "Shu Jie". If Shi Yao and they think of a way, the official Weibo will definitely have news as soon as possible. But so much time has passed, and there is still no movement on the official Weibo of "Shu Jie". This fact made Chen Chen's heart sink to the bottom.

This matter is not so easy to solve, Chen Chen knows. It was precisely knowing this that he had not taken measures against Bai Shiyao that he was so anxious.

As a new brand, "Source of Plants" has no heritage, but it has undergone praise that does not match its own strength, which will inevitably attract criticism.

This time, although I don't know who is behind the ghost, I must not let the other party's plan succeed. Ms. Li must be found as soon as possible to find out the truth of the matter. As long as it is proved that her allergies have nothing to do with the "source of plants", this crisis can be solved.

Because Ms. Li's allergies were more serious, Chen Chen only inquired a little and found her. When the other party learned of Chen Chen's intention, he unexpectedly cooperated.

"I'm so sorry, sir. This allergy has nothing to do with the 'source of plants', it is because I ate something I shouldn't have eaten. If it wasn't for my daughter telling me, I wouldn't have known that this incident had caused so much damage to your company, so I'm so sorry!"

Chen Chen was a little surprised when he heard this, "What's going on?"

It turned out that Ms. Li was allergic to mango and couldn't eat it at all, otherwise she would get a rash. Everyone in her family knew about it, but her prospective son-in-law didn't know.

Because the mother-in-law likes to eat pastries, the prospective son-in-law specially went to the most famous palace pastry shop in the imperial capital and bought some pastries for the future mother-in-law.

Ms. Li took into account the intentions of her son-in-law-to-be, and she herself also likes to eat, so she unknowingly ate a lot. Who knew that there were mangoes in these pastries, and Ms. Li had an allergic reaction not long after eating them.

Because the allergy has never been so serious, they didn't think about the mango at first, but thought it was a problem of "plant source".

"My old man didn't agree with me buying shampoo at first. Because the supermarket was holding events at that time, I was also greedy for cheap, so I bought some. I didn't expect such a severe allergy to occur, my old man was in a hurry, and he didn't find out the truth and blamed you on the shampoo. I'm so sorry!"

Chen Chen was a little speechless, he didn't expect that there was such an oolong thing behind him. Who knew that it was a very simple matter, but it was used by someone with a heart, and it almost brought irreparable losses to "Shu Jie".

Ms. Li is probably also a little embarrassed, and she has been apologizing.

"Ms. Li, you didn't mean it, and you can't be completely blamed for this. ”

At this point, it is useless to apologize. Chen Chen only hopes that he can get the evidence as soon as possible and wash away the stigma of "the source of plants".

"I'm so sorry! Originally, we just had some suspicions, and we blamed the reporters. If they hadn't deliberately led it, we wouldn't have decided it was a shampoo problem. ”

Ms. Li is angry when she thinks of this, she hates being wronged the most in her life, and now she has wronged others. She felt very guilty, if it weren't for her daughter, she wouldn't have known that this incident had caused such a big storm on the Internet.

"Reporter?

Ms. Li's words made Chen Chen smell a hint of conspiracy. Who the hell stabbed him in the back?

"At that time, our family had not thought of shampoo, but not long after we arrived at the hospital, a reporter came to our door. Asked if we were using the 'plant-sourced' shampoo, and we were told there was a problem with the shampoo, so we ......."

As soon as Ms. Li said this, she suddenly realized, "Old man, are we being used by others and harming good people?!"

When Chen Chen heard this, he told Ms. Li's family about "a news report".

"These bad journalists are so hateful. Rest assured, young man, we will definitely clarify this matter. I've used so many shampoos, and your company's 'Plant Source' tastes the most comfortable and clean. Haha......"

"Ms. Li, thank you for your recognition. Can you please help us record a video to clarify the matter of allergies?"

Chen Chen smiled elegantly and pointed to the mobile phone in his hand.

"Of course, Mr. Chen. What you say you should do, I'll listen to you. Do you still have to memorize the lines or something? ”

Chen Chen smiled and shook his head. Ms. Li's family is actually very simple, but this simplicity has been taken advantage of by people with intentions.

"Don't be so deliberate. Just tell the story," Chen Chen looked at Ms. Li sitting precariously and comforted: "Don't be so nervous, I'll ask you some questions later, you just need to tell the truth." ’

Ms. Li breathed a sigh of relief, "That's fine, I was nervous just now." Let's get started!"

"Okay!"

After recording the video, Ms. Li's family had to invite Chen Chen to dinner as an apology. Chen Chen refused in every possible way, and finally got out. Looking at the video in his hand, Chen Chen smiled heartily, and finally fulfilled his mission.

In the video, Ms. Li not only answered a question about the inducement of "a news media", but also recounted how they found out that the "allergy incident" had nothing to do with the "source of plants".

Chen Chen returned to the company and couldn't wait to hand over the video to Bai Shiyao. After watching the video, everyone's expressions were similar. No one thought that this "allergy incident" that almost pushed the "source of plants" into the abyss turned out to be because of such an oolong reason.

Wang Qianyu walked up to Chen Chen's side, leaned into his ear, and blinked ambiguously, "Sure enough, it's just Brother Chen, you got something so quickly." ”

"I don't dare to take credit for this," Chen Chen got goosebumps all over his body, and slapped Wang Qianyu's hand away in disgust, "It's not because I can get evidence so quickly this time." This matter is thanks to Shi Yao. ”

"Thanks to me?" Bai Shiyao raised her eyebrows and asked curiously, "What's going on?"

"They didn't think about mangoes at all at first, thanks to the ingredient list published on the official website. They feel that 'Shujie' dares to publish the ingredient list, and it should not be the kind of company that can produce toxic products. ”

"So......" Chen Chen spread his hands, "they just thought of the mango, and later found out that the reason was actually in the pastry." This is the return of the 'source of plants' innocence. ”

Everyone just came together and said, "I see!"

It seems that things in the world are really linked one by one.

As the "red spot" of the opponent, he watched the entire crisis public relations from beginning to end. Cheng Jue sometimes has to admit that although Bai Shiyao's character is not good, she is indeed very talented in public relations.

"Director Cheng, the sales data of 'Fenghua' and 'Source of Plants' have been counted. ”

Cheng Jue turned around and sat back in the office chair when he heard this, "Give me the information!"

Lin Wei respectfully handed over the documents, full of two copies, which took her a lot of effort.

The room was extremely quiet, except for the sound of Cheng Jue carefully flipping through the documents, it was the sound of Lin Wei's increasingly rapid heartbeat. She didn't dare to look at Cheng Jue in the open, lowered her head, and deliberately pretended to look at her toes. In fact, the afterglow from the corner of her eyes had already secretly fallen on Cheng Jue.

At this time, Cheng Jue looked very manly when he was serious. His eyes fell on the information in his hand, and he looked at each data very carefully, constantly comparing and checking back and forth.

Lin Wei was so fascinated that she didn't even hear Cheng Jue call her.

"Lin Wei!"

She actually dared to look at him with that kind of look! Cheng Jue looked displeased.

Lin Wei was stabbed in the chest by the undisguised disgust in his eyes. Does he hate her so much?

"If I find you looking at me with such disgusting eyes again, let me go before it's too late. ”

Cheng Jue's voice was resolute, and he did not hide his hatred at all. He is a person who can't hold sand in his eyes, and he doesn't intend to show mercy to this kind of woman with bad intentions at all.

"Got it!" Lin Wei lowered her head tremblingly, not daring to look at Cheng Jue again.

"I was instructed to go down and continue to roll out the advertisement of 'Fenghua' according to the plan. ”

"Yes!"

This time, Lin Wei didn't dare to hesitate in the slightest, for fear of causing Cheng Jue's displeasure again. Although at the beginning, she approached Cheng Jue with the attitude of fishing for a golden beetle, but through this period of getting along, she was completely impressed by Cheng Jue's charm and was willing to become his captive.

She will never allow other women to replace her and become Cheng Jue's right and left hand.

She had to slowly and little by little move Cheng Jue's heart, so that he could understand that she was the woman who knew him best and was the most suitable for him.

Therefore, she can't be in a hurry! Planning and then acting is the best way.

The office returned to the original silence, Cheng Jue picked up the trophy on the table, and kept groping for the words on it.

"Bai Shiyao, what if you use a strange trick? You still lost this round of public relations battles!"

Although the data collected just now is not complete, it is enough to reflect the result of this duel. As the leader of FMCG brands, the reputation of "Fenghua" is based on years of painstaking management, and it is by no means comparable to an opportunistic public relations war.

Although the "source of plants" continues to build momentum and the brand awareness has also improved, it is still a world of difference compared to "Fenghua".

Up to now, the new shampoo of "Fenghua" has achieved very amazing results, which is twice as good as other products of "Fenghua" in the past. The fruitful sales volume is enough to prove Cheng Jue's public relations ability.

On the other hand, "Shu Jie" is just a straggler, and he just became popular by hyping up the news, but he lacked the background after all. No matter how "Source of Plants" swept the circle of friends and Weibo, its sales were still far behind by "Fenghua", and it was difficult to match it.

Although the success of "Fenghua" this time depends not only on Cheng Jue's public relations ability, but also on the public relations business of such a large company, it is a manifestation of strength.

So Cheng Jue said that Bai Shiyao lost this battle, and he was not wrong.

However, although the "White Owl" was defeated this time, it was still glorious. Although it lost to the "red spot" in business, it won the trust of customers.

"Shu Jie" is a blessing in disguise this time. Whether it is the sales of the product or the positive awareness of the brand, it has been greatly improved. And this time, the flexibility of the "white owl" in this crisis public relations has also become a classic case in the public relations industry.

Later, many public relations practitioners realized after reading this case that crisis public relations can still be done in this way.

As an emerging cleaning brand, "Plant Source" has occupied a place in the FMCG industry. More importantly, it has left an impression of "comfortable manufacturing, safe and reliable" in the minds of consumers.

Excluding the influence of all other things, just talking about Bai Shiyao's public relations ability, Cheng Jue and Bai Shiyao, who wins and who loses is not certain?

This time the "White Owls" lost, will they win next time?