"What's the name of our shop?" ...... Chen Aihua asked her husband and He Zilong.

"The store is in Jiaotong Street, let's call it Jiaotong Street clothing store...... "He Zilong's father, He Sanguo, has really bad taste, and it may be too difficult for him to name it.

As soon as the name of the clothing store on Traffic Street came out, He Ma and He Zilong directly voted NO and negatived.

"Well, our main customers are women and students, they are the darlings of youth, I think the key point is highlighted, the name of the store is called Youth, the word clothing store is not used, the store is full of clothes, as long as you are not a fool you know what we sell...... Just advertise the clothing store!" He Zilong proposed.

Three votes, two to one, the name of the store "Youth" was decided.

Let the advertising store quickly increase the glue of these words on the original signboard. And so the clothing store opened!

Put some ceremonial flowers at the door, flower columns, and then hang streamers, and then erect a sign in bright colors. Then write the words such as the opening of the good fortune and the special price. In this nineties, it was basically very similar.

He Zilong printed the leaflets in advance, asked the students of the same school to wear the new clothes in their own stores (part-time jobs), and distributed the leaflets along the street. This trick was relatively rare in the 90s, and it soon attracted many young people to come into the store to have a look and take a walk.

What's more, He Zilong also went directly to the Chalin County Newspaper through the relationship between the bank section chief and the owner of the advertising store and advertised his store. Of course, it's just one of those little square ads, but with pictures.

Compared with the provincial and municipal newspapers, the newspapers and newspapers that only people in the small Chalin County read, the advertising price is not high.

Of course, He Zilong did not stop his crazy propaganda. In order to keep my mother from falling into the blow of the first venture, and to test the final effect of the clothing store. In addition, I have a lot of money in my hands, but my parents don't know, and I don't know how much money it costs to advertise.

He Zilong started a big offensive of burning money and publicity!

Before the opening, he was actually making up his mind and calling the masons who helped him decorate the back door of No. 1 Middle School. Give them a price increase, and let them run to the junction of urban and rural areas, as well as to people near the national highways.

Whenever you see a person with a relatively large wall, carrying a big speaker, it is He Zilong who leads the team and first gives the homeowner cigarettes and small gifts.

Then after a sea blow, I got to the point: "Uncle and sister, we are an advertising company in the county, and we want to use some people's houses to brush some advertisements." We not only paint the front wall with fresh and beautiful paint for free, so that the red wall outside your home becomes beautiful and sunscreened. A certain amount of advertising fees and items will also be rewarded. ”

Originally, the walls were idle and idle, there was money and things for nothing, and there were people to paint them, and generally eight out of ten households would agree.

In these years, there are countless people who are not too sensitive to advertising fees and advertising styles. Some people don't even want money, and in turn they help to brush together.

So Huh, advertisements such as He Zilong's clothing store and address have been kept on the exterior walls of these traffic arteries for so long.

Whenever someone passes by here, as long as they look up, oh no, as long as they approach from a distance, they don't even have to raise their heads, and they will continue to watch these wall advertisements for dozens of seconds. It may not feel like it at first, but over time, the name of the store, the content of the sale, and the address information will be subconsciously retained in the depths of the viewer's mind.

In the 90s, TV was not available in every house, and sometimes advertising on TV did not work as well.

After all, He Zilong's store is mainly facing the local market for the time being.

This kind of advertising method is borrowed from the advertising creativity outside the subway window in later generations. Of course, this is also related to the fact that people in the eighties and nineties liked to read big-character posters.

Looking at future generations, China Mobile X, as well as China United X, even the small trees in the countryside are not spared, this kind of advertising has gone deep into the countryside, it is simply pervasive!

He Zilong's advertisement is nothing compared to them!

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"Youth, style jeans, the peak of the trend. Youth, no regrets!"

"Hunan handsome men and beautiful women, love youth the most!"

"Youth Clothing Main Store, Conjoined Façade, No. 13 and 14, Traffic Building, Jiaotong Street, Tel. 252539XX. Enter the store to give a small gift, shopping and gifts! buy more discounts and save more money!"

Some walls are not large, or there are not enough advertising words on the passing telephone poles, so He Zilong only painted a few obvious advertising words and kept the address of the store.

Thanks to 1992, there were relatives of He Zilong's family in the urban management brigade. Of course, they also gave some gifts, and the powers of the city managers are not clear in these years, but no one advertises them indiscriminately, and qualifies them as having any adverse effects.

I didn't receive any fines either!

After a series of advertising bombardments, from the perspective of planting, the clothing store opened by He Zilong's mother has made many people know quickly.

So for the next few days.

Far better than the flow of people in the clothing store on the next street, like customers going to the train station, one after another poured into the clothes opened by He Zilong's mother.

The business of "Youth" has completely become popular compared to other clothing stores to a certain extent.

He Zilong's father came to help after work, but there were still not enough people. He Zilong came over to help after school and called a few classmates to be waiters, but there were still not enough people. Recruiting one more employee is still not enough.

At the end of a week, the family was tired and half dead at night, but counted the turnover. He Dad and He Mom immediately became energetic!

The net profit was more than 5,000 yuan, and it took about 50,000 yuan to invest in this store. In this way, as long as the situation remains even if it does not grow, the investment can be earned back in three months, and after that, it will be pure money.

Thinking about it this way, and then thinking about the fact that in the past, the monthly income of each working class in my family was more than 300 yuan. He Ma and He Dad's that night, they directly suffered from insomnia, and they couldn't sleep at all!

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Of course, this is also the conclusion that He Zilong's parents did not know how much preparation He Zilong had made before, how fierce the advertising campaign was, and how much cost it had, and only counted their own part.

To be precise, it is this clothing store, and it should probably return to its original cost in about half a year.

But this is also very good, as long as it can be opened for a few years, the average annual profit is about 100,000, or even 200,000. A safe local rich family!

Later generations said that business in the 90s, as long as you are not a fool, can be successful.

This is an exaggeration, but in the nineties, there were few competitors, and the people had seen little of the world, and they would be willing to try anything new. There is also a gap in information between local and other provinces, so many people do not know how much new goods will cost.

It does create a very favorable environment for merchants to get rich, as long as you have enough supply to ensure that you are not lazy, it is really not difficult to open a store and make money!

The so-called doing business is to make a difference. But in the final analysis, doesn't it also include the fact that the people's wisdom has not been opened and the information is poor? Yang Million in those years only used the information prices of goods in many places, and not many people knew about it. Let's make the difference and make a million-dollar fortune!

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