Chapter 0552 There is always a reason for things The night is so romantic
Mr. Gu and Cui Ning stood up to welcome Director Hu and Fang Datong when they saw Director Hu and Fang Datong coming.
Cui Ning gets straight to the point:
"The headquarters has all the store documents, we have all the stores in Jichun fire acceptance, I also asked the headquarters, are qualified, and I also asked Director Hu, Jichun has not changed the fire safety regulations in the past two years, so I want to know, why let us close down, you know, we seven or eight stores, the loss of closure is tens of millions, this does not include the loss of the brand, and the adverse impact on employees.
Therefore, on behalf of the headquarters, I invite two people to Jichun Company to solve this matter together. ”
Director Hu looked at Fang Datong, Fang Datong sighed and said:
"Leader, this thing is like this......"
Five minutes later, Fang Datong finished speaking, and showed his mobile phone text messages and call records, and then added:
"Leader, I don't know what is going on inside Hailan, but that's how things happened, and I haven't been here to check recently. The so-called fire rectification was instructed by Mr. Gu's telephone. ”
Cui Ning nodded and asked Director Hu:
"Then our store can be opened at any time, right?"
Director Hu nodded and said:
"We fire to cooperate with public security to enforce the law, we are not a law enforcement department, can not enforce the law alone, this time I apologize to the leadership of the Hailan headquarters, as for the handling of the small party, I will also report to the leadership in time.
Especially for a unit like Hailan, our fire department attaches great importance to and respects it, and will never use the law to affect the normal operation.
Leader Cui, then Xiao Fang and I will withdraw first, and the city bureau also hopes to help us explain. ”
Seeing off Director Hu and Fang Datong, Cui Ning looked at Mr. Gu, who was very decadent on the side, and asked:
"Say, I'm not going to pursue the loss of turnover, I want to ask you, what is the purpose of this?"
Mr. Gu looked at Cui Ning, put on his glasses again, then took them off again, wiped his sweat, and said:
"It's not your business in Shencheng, I knew last night, someone called me, my promoter training, and store layout, are not very good, especially this store, business has been very cold, and there is a store, the goods are even old last year, because they have not been sold, so I don't dare to go on the new style."
Alas, it's really lifting a stone to shoot yourself in the foot, I originally thought, don't be ugly and cowardly, but I didn't expect the leader to grab the pigtails. ”
"It's smart enough," Cui Ning smiled, "Okay, let's open all the stores." ”
"It's already afternoon, and no one comes out of our side in the evening," Mr. Gu said.
"Let you open the business, I'll see what the reason for the bad business is, and the meeting on the finance and store manager's side will be held at night.
Listen to me tonight, stay open until 10 o'clock in the evening, turn on the air conditioning in the store, I guarantee that business will be good, and in addition, you have to make up for the loss of turnover, right?"
"Then I'll listen to the leader and arrange it immediately. ”
The reason why Cui Ning didn't investigate Mr. Gu's matter deeply, because Cui Ning still knows a little physiognomy, and he is not a villain, or a person who has no bottom line in doing things, including this fire incident, which itself has many loopholes, which shows that he is used to doing things roughly.
As for the reason for the bad business in the store, Cui Ning stood at the door of the store for a while, and made some discoveries, but it is still necessary to confirm that the reason why Gu is open until ten o'clock in the evening is not only to make up for the loss of business that day, but also because at this time in the evening, Cui Ning just wants to confirm whether his observation is correct.
At five o'clock in the afternoon, it was supposed to be the time when the doors were closed in winter, and all the stores of Hailan began to open, and according to Cui Ning's instructions, the air conditioning was fully turned on, including the new products.
It can be seen that Jichun has pressed some old products here, there are too many pressed goods, and the new ones are even more daring, and many users will find new ones according to advertisements and promotional materials, which has formed a very bad vicious circle on Jichun's side.
That night, Cui Ning also cooperated with the staff to count the old electrical appliances, mainly air conditioners, there are more than 500 air conditioners from last year, worth more than one million, which has always become a knot in Mr. Gu's heart.
According to the store managers, November, in a city like Jichun, is the absolute off-season for sales, because the heating in every household is very hot, and no one will buy an air conditioner and sit idle at home for half a year.
In addition to seasonal reasons, the degree of learning and mastery of product knowledge by promoters is indeed a problem, and a rough regional manager has a grasp of training and management details, which is not enough.
And Cui Ning not only wants to solve the problem of inventory, but also solves the problem of feng shui by the way.
As for Mr. Gu's gifts to some departments, it depends on the accounts and financial situation, Cui Ning did not think about killing them all, and gave vouchers to fire safety officers for household appliances, Cui Ning didn't think it was a big deal, but closing the door was closed, and this matter was a great harm to the group.
In the evening, the stores worked overtime, and Cui Ning's place for dinner and meeting was a hot pot restaurant opposite the store in Chaoyang District.
"There are not many people," Mr. Gu said, "Jichun is like this, there is no one at night." It wasn't like this a few years ago, but now people are getting lazier and lazier. ”
"There weren't many people during the day, and by the next month, the streets would be even more deserted," said a store manager surnamed Mi.
"Yes, the main reason is that the traffic is low, and then the market has been saturated in recent years. A few years ago, when Hailan first entered Jichun, business was good," said a store manager surnamed Mai.
"The most important thing is that Jichun's economy has not been very good in recent years, mainly because as soon as the real estate market is opened, young people have to save money to buy a house, and home appliances are cheaper. ”
Everyone is gossiping and talking about some objective reasons.
Cui Ning listened to everyone's words, and suddenly asked:
"Why don't we have neon lights at night?"
"It's basically not open at night, so when it was renovated, there were no neon lights," Mr. Gu said:
"But when you look at it this way, it does seem like something is missing. ”
"Yes, put on the neon signs, and other stores will also install them, this cost should not be saved" Cui Ning smiled:
"Remember to use our brand main color, blue, blue neon signs, in the evening is still very distinctive, do not make pink, easy to misunderstand. ”
A few people smiled, because not far from this street, there is a bright red neon sign of the "Land Leisure and Entertainment Center", which is also a nightlife feature of Jichun.
"What is the policy given by the old group, can you dispose of it with a minimum of seven percent?" Cui Ning continued to ask.
"I applied for the minimum 6% off group policy, but I didn't dare to advertise, for fear that I wouldn't be able to sell it at 6% off" Mr. Gu said embarrassedly:
"So I can only deal with a small batch of small batches, I have already processed hundreds of units, these more than 500 air conditioners, as well as refrigerators and washing machines or something, one or two million payments, so that I have not been on the new model this year, and after the Spring Festival, the new model has become the old model again. ”
"You all know the truth, but I haven't found a good way" Cui Ning smiled, "That land leisure and entertainment center was opened later, right?"
"Yes, it's been open for three years," said the rice store manager, "It's all on the same road, you see their business is really good, our business is just not good, which proves that Jichun people are still rich." ”
"Before they opened, our business should have been good, right?" Cui Ning continued.
"Really, three years ago, the business of our store was really good, I don't know really, the business has not been very good in recent years?"
"Is there a similar leisure and entertainment center near other stores?" Cui Ning asked.
"Don't say it, Dadi Entertainment is everywhere, and several stores are not far from us," said the store manager Mai, "The leaders of the headquarters are still carefully observed, and we didn't pay much attention to it before." ”
"This proves that Jichun people know how to enjoy and have money, it depends on how we promote, and then how to find a way" Cui Ning nodded and said:
"Give everyone a day to put on all the neon signs, okay?"
"It's a bit of a tight day, after all, we have to design the size and install it," said Mr. Gu.
"You don't need to design the size, you can use the tube directly, and you can go around the brand LOGO" Cui Ning said, "The main thing is to install, and the color should be positive, dark blue, more than one million old products, I will deal with it for you tomorrow, you don't have to worry, go directly to the new model, I promise, the business of each store will be good immediately." ”
"The old product, you can help deal with it, that relationship is good, Mr. Cui" Mr. Gu said:
"In fact, because the advertisements are new, many customers are also asking for new models, although Jichun is not as fashionable as Longdu and Shanghai, but people here just like a fashion, and this batch of goods has made me a little angry. ”
"Things always have to be solved, is it useful to get on fire?" Cui Ning looked at a few and said, "Tomorrow, a few treasurers of the group will come from Shencheng, it can be regarded as an inventory, and then cooperate with it, if the finances are okay, I won't care about other things."
But if the financial side finds out the problem, whose problem is it, who will be responsible, understand?"
"Mr. Cui, check it when it should be checked, but I still say a few words, Mr. Gu has the heart to live a life, so there will be absolutely no problem on the financial side, even if it is a gift, it is basically based on giving products, and there are very few people who give money, more than 5,000 yuan will be counted for half a day.
The old products you are talking about, but they are afraid of losing too much, so they have not been dealt with well, and if they were dealt with with at a 60% discount earlier, they would not have been pressed in the warehouse," said a female store manager surnamed Liang.
"Hehe, a regional manager, it's a good thing to be able to live, but it's only going to live, that's not a good thing," Cui Ning said:
"As a general, you have to be decisive and far-sighted. ”