In fact, this period of time is considered the low tide period of Ma Xiaokang.

After that, Ma Xiaokang was sprayed into a sieve...

Why?

Probably hate iron but not steel!

In those years, why did everyone scold Lao Mouzi?

In addition to the control of public opinion in the Beijing circle, the most important thing is that Lao Zhang's film is indeed a little embarrassing...

According to the critic's point of view: there is nothing on the surface, the story and human nature in the background of the exquisite picture are too thin or illogical, don't blame the audience for not being able to understand it, it is really the director who did not tell the story well.

The essence of cinema is certainly not just to tell a story, but to express the director's intention through the story.

So, if the story isn't told well, what do you expect?

Regardless of avant-garde art or experimental works, there is only one criterion for judging mainstream films, and whether it "tells a good story" does not depend entirely on the subject matter of the story, but also depends on the director's ideological height, the performance level of the actors, and so on.

When everything is in place, the choreography, props, actors, special effects, and action design are all perfect, the problem is, you don't have a good story to support everything!

This is what we call a director who tells a bad story!

Mr. Ma's follow, a model publishing...

The three directors are famous and have a delicate relationship, and they are a three-legged stand in the mainstream camp of Chinese films;

Secondly, these three movies have a strong lineup, just take out a protagonist, supporting role, music, photography, and beauty fingers, which is not a well-known first-line character;

Again, they can be roughly classified as ancient costumes, with gorgeous costumes, grand interior and exterior scenes, and unlimited imagination;

In the end, they all brought unexpected entertainment elements to the public, including "steamed buns" and "dinners", which have also been tampered with beyond recognition by word games.

Okay, Ma Xiaokang finally managed to squeeze into the category of big directors in a sense...

has never been scolded, how can he be considered a great director?

In the original time and space, Ma Xiaokang proved his appeal by overturning it in one fell swoop, and left: "It is said that box office appeal, Chinese mainland, there is one count, I am the one with the most box office appeal!" "I definitely want to continue filming, I don't make movies, what do Chinese people watch?"

Alas, people, when you are proud, you can easily get carried away!

Including the box office success after that, he said "comfortable for half a year"...

What's the comfort method?

……

Praise continues, word-of-mouth and box office win-win!

Under the strong pressure of the release, on the first day, 42% of the films were scheduled, and the fate of the king of the New Year stalls was really not blown out, of course, Gao Jun's role in this is also very great!

Gao Jun is the boss of Beijing New Film Association!

The time when Ma Xiaokang's road to the king of the mainland New Year stalls was opened, in fact, when it was released, it was not that there was no opponent, on the contrary, the opponent was very strong, it was Chen Peisi's!

According to Chen Peisi's later recollection, the box office was very good at that time, and Yanjing City was about 200,000 yuan a day, but five days after its release, the film was withdrawn from the whole line and only arranged for suburban theaters. The box office exploded, in addition to the high quality of the movie itself, the support of the theater chain led by Gao Jun is extremely important!

Why does Gao Jun want to support Ma Xiaokang?

This is unknown, but when it was launched, the New Film Association directly gave 60% of the film schedule, and only less than 20%!

Zhang Junsheng is not worried about this thing.

Although the new film association is very famous, if you really want to talk about the proportion of theaters and box office, it is only half of Yuehua cinemas at most!

Besides, Gao Junli has a fart, as long as the box office ratio is good, I don't believe in the new film association's dare to cut the film.

If you don't make money, he's stupid?

And Shangfeng is obviously supporting, and praises by name, 'It's been a long time since I've seen such a good-looking main theme movie!'

So, after the 16th, the box office on the first day was released: 16 million...

On the second day of its release, the box office reported 26 million...

It's 10 million!

"Damn, what kind of thing is this stepping horse?

"It's a joke, how did it become a movie?"

"It's... It's actually Ma Xiaokang's movie... It sucks, it can't be overstated!"

Under the attack of the bad review index and, the box office in the first weekend was only 44 million, and in the four days of release, it scored 94 million...

Obviously, the title of the king of the Lunar New Year stalls, Ma Xiaokang is about to be lost!

……

Xinhua News Agency reporter criticized Ma Xiaokang: He made a lot of money by relying on advertising placement alone! Director Ma realized his promise to make money from the movie, but some fans asked worriedly: 'What will you do in the future?'

Ma Xiaokang was immediately angry: "The type of film decides whether to accept product placement, and there is no advertising placement in it." Why do you turn a blind eye to the fact that there are a lot of product placement ads in Hollywood's films?

"60 million ads? Ridiculous and unsubstantiated, where did he get the number? With my knowledge of the industry, I don't believe that a company can give 60 million in order to put it on a movie. ”

It is understandable that Ma Xiaokang encountered, the position of the boss of the Chinese New Year stall was not guaranteed, and he was already unhappy, and the Xinhua News Agency reporter's report was a little critical, of course he was unhappy...

As an old gun, I'm upset, I'm definitely going to say it!

However, why did Zhang Junsheng post on Weibo, and he didn't respond?

When he arrived at the Xinhua News Agency reporter, he caught people and didn't let them go?

Zhang Junsheng didn't care about these, and continued to 'show off' the box office results on Weibo, and cut a screenshot of the box office: 94 million in four days, thank you to the audience!

By the way, he also said, "Actually, at the beginning, there were also brands that wanted to implant, but we refused, the bottom line of being a filmmaker, and resolutely refused to accept advertisements that could not be accepted!"

Some netizens immediately asked him: "What do you think of ad placement?"

"It's actually normal, and it's very common in Hollywood. The luxury goods in the image are advertisements all over, but they are very skillful and ensure the viewing experience to the greatest extent. We are still in the stage of blunt and rude, and if we watch it, we will make a play. Therefore, at this stage, we try not to accept product placement ads!"

"Then what do you think of the more than 20 ad placements in it?"

"What do I think? Obviously, my ability is not good, and I have received too many advertisements, so I can't arrange it properly!"

"The most basic thing to evaluate a movie is whether the audience can watch it, whether it will be a play, obviously, we have succeeded in making a play..."

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