Yu Feihong's "To Youth" is scheduled for April 29, and it is May Day again!

"Iron Man 2" will be released on May 7, and in terms of schedule, there are only eight days left for "To Youth".

In terms of Yuehua, or Zhang Junsheng himself attaches great importance to "To Youth", which is related to a series of follow-up youth films, "You at the Same Table", "The Year in a Hurry", "Riding the Wind and Waves", and "July and Ansheng" The scripts have all been written, waiting for the project to be approved.

Once "To Youth" becomes famous, a series of subsequent youth films can be established...

Why do you want to make youth films?

In addition to making money, the main thing is to train new people!

Youth films are probably the easiest type of movies to shoot, Wang Wei, Guo Fan, Five Hundred and other newcomers can complete their first experience through youth films, and then their second work can be created according to their own ideas.

Therefore, "To Youth" must be a box office hit!

As for word of mouth...

To be honest, Yu Feihong's version of "To Youth" is quite okay, at least it captures the story of their generation.

pretentious, sad, and deadly youth;

It's bloody!

According to the usual routine, fighting, tearing, feting, and finally going abroad for some reason, and then breaking up...

Yu Feihong wants to shoot a little fresh and natural, pure youth close to life, but the story has no climax point, such as "Blue Gate"...

It turns out that "Blue Gate" is too small and fresh, and the box office is not ideal!

……

In the era of omnimedia, the rapid and widespread dissemination of information makes it easy for us to be surrounded by a topic, and this topic can quickly become a hot topic.

For film marketing, we can choose some information that can attract attention in the filming process, story content, star actors, etc., set an agenda that is conducive to film dissemination, create "selling points" to attract the public's attention, and take advantage of publicity to attract widespread attention in society.

Through planning, organization, and targeted publicity with the help of an event, the noise interference caused by the pluralistic era of media is avoided, and the audience can concentrate.

That's what "To Youth" does!

Half a month before the official release of the movie, "To Youth" has been released on major websites, showing trailers and hot discussions on the topic "There is a kind of emotional youth".

As long as a film has a suitable environment for "survival", it will be easy to market.

Last year's "Love Has an Afterlife" was a big hit at the box office, but it was finally revealed that it bought the box office, so this time "To Youth", the company didn't buy a dime at the box office, and it all smashed the marketing!

The cost of filming is less than 30 million, and the publicity and marketing are close to 50 million!

The starring lineup includes Hu Ge, Yuan Hong, Jiang Shuying, Da Tiantian...

In this "To Youth", the heroine who said that it was good let Yu Feihong decide for herself, she originally wanted to use Zhang Jingchu's, but Da Tiantian directly took 30 million sponsorships...

Sometimes bringing capital into the group can really straighten the waist!

Yu Feihong's evaluation of Da Tiantian is okay, you can see that the little girl really loves movies!

……

"To Youth" continues to be promoted, and the popularity is getting higher and higher...

Zhang Junsheng is still filming "Tangshan Earthquake".

Now what I want to shoot is the aftershock, Yan Bingyan has been staying on the ruins, and her daughter has been communicating by tapping the ground with each other...

While waiting for her husband to come over to save people.

Then, that devastating 7.1 magnitude aftershock came!

Yan Bingyan couldn't hold back anymore, and wanted to dig up the ruins like crazy...

In the lens of the camera, Yan Bingyan performed very well, the whole emotion was already on the verge of collapse, tears and snot, she was obviously crying, but there was no crying...

"Click, yes, it's over!"

Yan Bingyan was still immersed in grief and couldn't help herself, the assistant standing next to her hurriedly walked over with a towel and hugged her, and it took a long time for Yan Bingyan to stabilize her mood!

There are two kinds of actors in the world, one is acting with a strong personal style and imprint, such as Uncle Ge;

One is that there are thousands of people with thousands of faces, and no personal traces can be seen, such as Liang Jiahui and Li Xuejian.

There is no distinction between these two kinds of actors, and what determines the quality is not the breadth of the play, but the degree of exploration of the role.

Yan Bingyan is certainly suitable for the second type!

This year is destined to be a year of harvest for Yan Bingyan, "Ten Thousand Arrows Through the Heart" and "The Piano of Steel" were all shortlisted for the main competition unit in Cannes.

And it's the kind that has works!

Many people praised Zhou Xun and said that she was talented, but in fact, Yan Bingyan was the same, she was not from a professional class.

She is a dancer by profession.

won the Best Supporting Actress Award at the 16th China TV Golden Eagle Awards for "Red Cross Party"...

It was 1997!

To be honest, if it weren't for no one to praise her, she would have become famous in the original time and space!

However, Yan Bingyan has a big problem, she enters the play quickly and profoundly, but the play is too slow...

Very typical experiential...

Looking at the scene, Zhang Junsheng paused filming: "... Let's rest for half an hour, and then shoot again..."

As soon as he finished speaking, the assistant walked over, followed by several people carrying cameras.

"Director, this is from the "Base Camp" program team, and I would like to interview you for your views on "To Youth"..."

“… Okay, I got it!"

Zhang Junsheng is the producer of "To Youth" and the nominal producer, "To Youth" is about to be released, and they have all been on major variety shows across the country, what "Perch Appointment", "Base Camp", "Interview with Yang Yan"...

"Base Camp" is one of the top three variety shows in the country, and the target audience of "To Youth" basically coincides with the audience of "Base Camp", so "Base Camp" is the focus of the publicity of the crew of "To Youth"!

Zhang Junsheng is also going to show up...

"Hello audience of "Happy Camp", hello host, I am Zhang Junsheng, the drama "To Youth" originated from Xinyiwu, the reason why we tried this project is because of the lack of youth memories of the post-80s generation in China, and now when everyone mentions youth films, it is "Sunny Days", but that is already a 95-year-old movie!"

"I watched the finished film of "To Youth", director Yu Feihong is very capable, whether it is the actor's performance or chromaticity, the restoration of the story is very good, I hope everyone can go to the theater to support our own youth!"

"Thank you!"

The film crew turned off the camera, and Zhang Junsheng beckoned the assistant to receive him and prepared to go to the lounge to drink some water.

The assistant approached his ear and said, "Miss Liang Mi is here!"

“… Walter: What is she doing?"

"I don't know, she's waiting for you in the lounge..."

"Okay, I know, you can get busy!"